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MEDIA AND INFORMATION
LITERACY (MIL)
People Media
MIL PPT 22
Updated:
June 11, 2017
LEARNING COMPETENCIES
Learners will be able to…
• define people media (SSHS);
• Identify the types and characteristics of people
media (SSHS);
• compare people as media with people in media
(SSHS);
• describe the different dimensions of people
media (MIL11/12PM-IVa-1);
LEARNING COMPETENCIES
Learners will be able to…
• categorize different examples of people and
state reasons for such categorization
(MIL11/12PM-IVa-2); and
• cite studies showing proofs of positive and
negative effects of media, information on
individual and society (MIL11/12PM-IVa-1); and
• evaluate the role played by people media as
source of important information (SSHS).
TOPIC OUTLINE
I-PEOPLE MEDIA
A. Definition
B. Types and Characteristics
1. People as Media
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing
2. People in Media
2.1.Print Journalists
2.2.Photojournalists
2.3.Broadcast Journalists
2.3.Multimedia Journalist
D. Advantages, Limitations,
and Value
E.Performance Task-Case
Study
PEOPLE MEDIA
refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
MIL Curriculum Guide by DepEd)
People in Media and People as
Media
How do you understand the term
“people media”?
Who do you think are “people media”?
Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-
footage-business-people-shaking-question-mark-signs.html
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND
“PIN” FOR PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist
4. Your Classmate
5. Movie Director
8. News Reporter
9. Facebook User
10. College Professor
FORMATIVE ASSESSMENT: VENN DIAGRAM
People
as
Media
People
in
Media
• People who are
well-oriented
to media
sources and
messages and
able to provide
information as
accurate and
reliable as
possible.
• Media
practitioners
who provide
information
coming from
their expert
knowledge or
first- hand
experience of
event.
PEOPLE MEDIA
PEOPLE AS MEDIA
1.Opinion Leaders
2.Citizen Journalism
3.Social Journalism
4.Crowdsourcing
Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/
PEOPLE AS MEDIA
OPINION LEADERS
•highly exposed to and
actively using media
•source of viable
interpretation of
messages for lower-
end media users
•opinions are accepted
by a group
The Two-step
Flow
Communication
Model (1944) Paul
Lazarsfeld,
Bernard Berelson,
aP
h
no
t
o
dC
r
e
Hd
i
t
a:
zel Gaudet
http://study.com/academy/lesson/two-
step-flow-communication-model.html
PEOPLE AS MEDIA: OPINION LEADERS
PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without
professional journalism
training can use the tools
of modern technology and
internet to create,
augment or fact-check
media on their own or in
collaboration with others. Photo Credit: http://www.dgiwire.com/what-
citizen-journalism-means-for-your-company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM
Photo Credit:
https://mediu
m.com/@steph
enkhan/move-
over-citizen-
journalism-
here-comes-
smart-
journalism-
ace72f97a389#
.sken4rj5m
PEOPLE AS MEDIA
SOCIAL JOURNALISM
•Journalists are using
social media to make
their content available
to more people.
Photo Credit:
http://www.cision.com/us/resources/white-
papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM
Source: http://www.socialconnectblueprint.com/citizen-journalism-and-
social-media-are-driving-the-information-revolution/
FORMATIVE ASSESSMENT: RECITATION
What are the similarities
and differences between
citizen journalism and
social journalism?
PEOPLE AS MEDIA
CROWDSOURCING
•the practice of obtaining
needed services, ideas,
or content by soliciting
contributions from a
large group of people
and especially from the
online community
(Source: https://www.merriam-
webster.com/dictionary/crowdsourcing)
Photo Credit:
http://www.richmedia.com/richideas/articles/c
rowdsourcing-how-to-hire-the-world
EXAMPLE OF CROWDSOURCING
Photo Credit: https://plus.google.com/+TripAdvisor
EXAMPLE OF CROWDSOURCING
Photo Credit: https://www.waze.com/
EXAMPLE OF CROWDSOURCING
Photo Credit: Wikipedia
PEOPLE IN MEDIA
•media practitioners
•provide information
coming from their
expert knowledge or
first- hand
experience of events
Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia
Journalist Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-
quits-reporter-job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN MEDIA
Photo Credit: http://beta.abs-cbn.com/schedule?day=0
PEOPLE IN MEDIA
Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-
affairs-announces-big-changes-in-news-lineup
PEOPLE IN MEDIA
Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html
PEOPLE IN MEDIA
Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion
Philippine Daily Inquirer The Philippine Star
SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
People in
Media
People as
Media
• media users
• well-oriented to media sources and
messages
• intermediaries, provide information to
lower- end media users
• media practitioners
• experts
• provide information to media users
• people with limited
access to media and
information
Lower - end
Media Users
FORMATIVE ASSESSMENT: RECITATION
1.What is the difference
between people as
media and people in
media?
2.What are the advantages
and limitations of people
as media? People in
media?
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS
Source: https://irisfan23.wordpress.com/2012/07/31/constructive-
role-of-citizen-journalism-6/
PERFORMANCE TASK
COOPERATIVE LEARNING: CASE STUDY
Source: https://blog.hubspot.com/marketing/case-studies-marketing
COOPERATIVE LEARNING:
CASE STUDY
Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5 p.m.
Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting
incident in Quiapo became viral after it was
shared by Top Gear Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting
incident.
COOPERATIVE LEARNING: CASE STUDY
COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated
their Facebook accounts after receiving
bashings and death threats. Mr. Punzalan even
went to the police to clear his name.
• Undeniably, social media was also instrumental
in the arrest of the suspect Vhon Tanto who
later admitted his crime on national television.
COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by
being wrongfully accused in social media as
the suspect in the said shooting incident?
2. What is the liability of Top Gear, other media
outlets, and netizens who wrongfully accused
Mr. Nestor Punzalan as the suspect in the said
shooting incident?
COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen
journalism and social media in this
incident?
4. What positive and negative effects of
media and information on individual and
society were evident in this incident?
COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of
incident as experienced by Mr.
Punzalan from happening in the
future?
6. What important lessons can we learn
from this event as a social media user?
REFERENCES
• Media and Information Literacy Curriculum
Guide by DepEd
• Media and Information Literacy by Boots
Liquigan, Diwa
• http://communicationtheory.org/two-
step-flow-theory-2/
• http://mediashift.org/2006/09/your-
guide-to-citizen-journalism270/
REFERENCES
• https://mobilizingideas.wordpress.com/20
12/09/03/people-as-media-campaigns-
and-actually-existing-democracy/
• http://groups.haas.berkeley.edu/marketing
/sics/SICS%202008%20Papers/m.pdf
• http://journalistsresource.org/studies/socie
ty/social-media/social-media-sharing-
news-opinion-leadership
REFERENCES
• http://blog.storyful.com/2014/03/12/te
n-principles-that-power-social-
journalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social
-journalism-and-open-platforms-are-
the-new-normal-now-we-have-to-
make-them-work/
REFERENCES
• http://www.cbsnews.com/news/what-is-
crowdsourcing/
• http://learn.org/articles/What_are_the_Diff
erent_Types_of_Journalism.html
• http://www.thenewsmanual.net/Manuals%2
0Volume%201/volume1_02.htm
• http://www.salzburg.umd.edu/lessons/citi
zen-journalism

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People Media.pptx

  • 1. MEDIA AND INFORMATION LITERACY (MIL) People Media MIL PPT 22 Updated: June 11, 2017
  • 2. LEARNING COMPETENCIES Learners will be able to… • define people media (SSHS); • Identify the types and characteristics of people media (SSHS); • compare people as media with people in media (SSHS); • describe the different dimensions of people media (MIL11/12PM-IVa-1);
  • 3. LEARNING COMPETENCIES Learners will be able to… • categorize different examples of people and state reasons for such categorization (MIL11/12PM-IVa-2); and • cite studies showing proofs of positive and negative effects of media, information on individual and society (MIL11/12PM-IVa-1); and • evaluate the role played by people media as source of important information (SSHS).
  • 4. TOPIC OUTLINE I-PEOPLE MEDIA A. Definition B. Types and Characteristics 1. People as Media 1. Opinion Leaders 2. Citizen Journalism 3. Social Journalism 4. Crowdsourcing 2. People in Media 2.1.Print Journalists 2.2.Photojournalists 2.3.Broadcast Journalists 2.3.Multimedia Journalist D. Advantages, Limitations, and Value E.Performance Task-Case Study
  • 5. PEOPLE MEDIA refers to persons that are involved in the use, analysis, evaluation and production of media and information (Source: MIL Curriculum Guide by DepEd) People in Media and People as Media How do you understand the term “people media”?
  • 6. Who do you think are “people media”? Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock- footage-business-people-shaking-question-mark-signs.html
  • 7. FORMATIVE ASSESSMENT. KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND “PIN” FOR PEOPLE IN MEDIA. 1. SHS Teacher 6. Radio Commentator 2. Independent Blogger 7. YouTubers 3. Print Journalist 4. Your Classmate 5. Movie Director 8. News Reporter 9. Facebook User 10. College Professor
  • 8. FORMATIVE ASSESSMENT: VENN DIAGRAM People as Media People in Media • People who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible. • Media practitioners who provide information coming from their expert knowledge or first- hand experience of event. PEOPLE MEDIA
  • 9. PEOPLE AS MEDIA 1.Opinion Leaders 2.Citizen Journalism 3.Social Journalism 4.Crowdsourcing Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/
  • 10. PEOPLE AS MEDIA OPINION LEADERS •highly exposed to and actively using media •source of viable interpretation of messages for lower- end media users •opinions are accepted by a group
  • 11. The Two-step Flow Communication Model (1944) Paul Lazarsfeld, Bernard Berelson, aP h no t o dC r e Hd i t a: zel Gaudet http://study.com/academy/lesson/two- step-flow-communication-model.html PEOPLE AS MEDIA: OPINION LEADERS
  • 12. PEOPLE AS MEDIA CITIZEN JOURNALISM • People without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others. Photo Credit: http://www.dgiwire.com/what- citizen-journalism-means-for-your-company/
  • 13. PEOPLE AS MEDIA: CITIZEN JOURNALISM Photo Credit: https://mediu m.com/@steph enkhan/move- over-citizen- journalism- here-comes- smart- journalism- ace72f97a389# .sken4rj5m
  • 14. PEOPLE AS MEDIA SOCIAL JOURNALISM •Journalists are using social media to make their content available to more people. Photo Credit: http://www.cision.com/us/resources/white- papers/social-journalism-study/
  • 15. FORMATIVE ASSESSMENT CARTOON ANALYSIS: SOCIAL JOURNALISM Source: http://www.socialconnectblueprint.com/citizen-journalism-and- social-media-are-driving-the-information-revolution/
  • 16. FORMATIVE ASSESSMENT: RECITATION What are the similarities and differences between citizen journalism and social journalism?
  • 17. PEOPLE AS MEDIA CROWDSOURCING •the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community (Source: https://www.merriam- webster.com/dictionary/crowdsourcing) Photo Credit: http://www.richmedia.com/richideas/articles/c rowdsourcing-how-to-hire-the-world
  • 18. EXAMPLE OF CROWDSOURCING Photo Credit: https://plus.google.com/+TripAdvisor
  • 19. EXAMPLE OF CROWDSOURCING Photo Credit: https://www.waze.com/
  • 20. EXAMPLE OF CROWDSOURCING Photo Credit: Wikipedia
  • 21. PEOPLE IN MEDIA •media practitioners •provide information coming from their expert knowledge or first- hand experience of events Photo Credit: http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
  • 22. PEOPLE IN MEDIA TYPES OF JOURNALIST BY MEDIUM • Print Journalists • Photojournalists • Broadcast Journalists • Multimedia Journalist Photo Credit: http://www.123rf.com/stock-photo/camera.html http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent- quits-reporter-job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html http://karrierebibel.de/ausbildung-journalist/ https://clipartfest.com/">clipartfest.com</
  • 23. PEOPLE IN MEDIA Photo Credit: http://beta.abs-cbn.com/schedule?day=0
  • 24. PEOPLE IN MEDIA Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public- affairs-announces-big-changes-in-news-lineup
  • 25. PEOPLE IN MEDIA Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html
  • 26. PEOPLE IN MEDIA Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion Philippine Daily Inquirer The Philippine Star
  • 27.
  • 28. SUMMARY OF THE LESSON: PEOPLE IN MEDIA AND PEOPLE AS MEDIA People in Media People as Media • media users • well-oriented to media sources and messages • intermediaries, provide information to lower- end media users • media practitioners • experts • provide information to media users • people with limited access to media and information Lower - end Media Users
  • 29. FORMATIVE ASSESSMENT: RECITATION 1.What is the difference between people as media and people in media? 2.What are the advantages and limitations of people as media? People in media?
  • 30. FORMATIVE ASSESSMENT: CARTOON ANALYSIS Source: https://irisfan23.wordpress.com/2012/07/31/constructive- role-of-citizen-journalism-6/
  • 31. PERFORMANCE TASK COOPERATIVE LEARNING: CASE STUDY Source: https://blog.hubspot.com/marketing/case-studies-marketing
  • 32. COOPERATIVE LEARNING: CASE STUDY Suspek sa Pagpatay sa Isang Siklista, Binigyan ng MPD Ng Hanggang 5 p.m. Para Sumuko Published on Jul 27, 2016 by YouTube Channel: GMA News and Current Affairs Retrieved on Feb. 18, 2017 from https://www.youtube.com/watch?v=VE8GHioR1YU
  • 33. IMPACT OF CITIZEN JOURNALISM AND SOCIAL MEDIA • The video of the road rage turned into shooting incident in Quiapo became viral after it was shared by Top Gear Philippines on Facebook. • Top Gear wrongfully accused Mr. Nestor Punzalan as the suspect in the said shooting incident. COOPERATIVE LEARNING: CASE STUDY
  • 34. COOPERATIVE LEARNING: CASE STUDY IMPACT OF CITIZEN JOURNALISM AND SOCIAL MEDIA • Mr. Nestor Punzalan and his wife deactivated their Facebook accounts after receiving bashings and death threats. Mr. Punzalan even went to the police to clear his name. • Undeniably, social media was also instrumental in the arrest of the suspect Vhon Tanto who later admitted his crime on national television.
  • 35. COOPERATIVE LEARNING: CASE STUDY GUIDE QUESTIONS 1. How was Mr. Nestor Punzalan affected by being wrongfully accused in social media as the suspect in the said shooting incident? 2. What is the liability of Top Gear, other media outlets, and netizens who wrongfully accused Mr. Nestor Punzalan as the suspect in the said shooting incident?
  • 36. COOPERATIVE LEARNING: CASE STUDY GUIDE QUESTIONS 3. What role was played by citizen journalism and social media in this incident? 4. What positive and negative effects of media and information on individual and society were evident in this incident?
  • 37. COOPERATIVE LEARNING: CASE STUDY GUIDE QUESTIONS 5. How can we prevent this kind of incident as experienced by Mr. Punzalan from happening in the future? 6. What important lessons can we learn from this event as a social media user?
  • 38. REFERENCES • Media and Information Literacy Curriculum Guide by DepEd • Media and Information Literacy by Boots Liquigan, Diwa • http://communicationtheory.org/two- step-flow-theory-2/ • http://mediashift.org/2006/09/your- guide-to-citizen-journalism270/
  • 41. REFERENCES • http://www.cbsnews.com/news/what-is- crowdsourcing/ • http://learn.org/articles/What_are_the_Diff erent_Types_of_Journalism.html • http://www.thenewsmanual.net/Manuals%2 0Volume%201/volume1_02.htm • http://www.salzburg.umd.edu/lessons/citi zen-journalism