Tips and Best Practices for Blogging: Outreach and EducationAmy Hays
Tips and best practices for blogging specifically for outreach and education. This presentation is an agency update for Urban FCS agents with Texas AgriLife Extension
Social media is a category of sites based on user-generated content and participation that has changed communication. It includes tools like blogs, Facebook, and Twitter. FIU has accounts on these sites to engage with users transparently and build relationships. Social media requires listening to conversations and collaborating with others. It has changed work by enhancing customer service, public relations, and networking through ongoing online discussions and measurement of audience engagement over time.
This document provides an introduction to social media and how to get started using Facebook and Twitter. It defines social media as websites or apps that allow users to create and share content or participate in online networking. Facebook is described as a popular social networking site where users can create profiles, share photos and videos, and connect with friends, family and colleagues. Twitter is defined as a site where users can post short 140-character updates called tweets and follow other users to see their tweets. The document provides guidance on setting up profiles on these sites and engaging with others.
This document contains information about Twitter including what it is, its language and features, advantages and disadvantages of using Twitter, and how businesses can use Twitter. Twitter is a microblogging platform that allows users to post and read text updates of up to 140 characters. It can be accessed online or through mobile apps. While Twitter provides a way to connect with others and promote businesses, it also faces issues with inactive users, spam, and not being as effective for business purposes as other platforms like Facebook.
The document discusses the use of social networks for public relations purposes. It outlines the top social networks, including Facebook, Twitter, and LinkedIn, and notes that together they have over 1 billion users. The document provides advice on integrating social networks into PR efforts, monitoring conversations, providing value to connections, and examples of using LinkedIn effectively. It warns against overloading networks with promotions and emphasizes building relationships. The document also covers issues like cyberbullying, trolling, and the psychological effects of an overreliance on social media.
This document provides an overview of social media, including statistics on usage in Australia and tips for using major social media platforms like Facebook, Twitter, LinkedIn, and more. It defines social media as forms of online communication used to share information and build communities. Statistics show nearly 50% of Australians have a Facebook account. The document also outlines the four P's of social media and advises determining which platform suits your needs before focusing on goals for that platform.
This document discusses various social media platforms and provides examples of how the University of Washington uses each one. It summarizes Facebook, Twitter, and LinkedIn, when each platform is a good fit, pros and cons, and examples of UW departments and schools that use each platform. The document aims to help determine how or if the university wants to pursue using these social media outlets for communication.
Tips and Best Practices for Blogging: Outreach and EducationAmy Hays
Tips and best practices for blogging specifically for outreach and education. This presentation is an agency update for Urban FCS agents with Texas AgriLife Extension
Social media is a category of sites based on user-generated content and participation that has changed communication. It includes tools like blogs, Facebook, and Twitter. FIU has accounts on these sites to engage with users transparently and build relationships. Social media requires listening to conversations and collaborating with others. It has changed work by enhancing customer service, public relations, and networking through ongoing online discussions and measurement of audience engagement over time.
This document provides an introduction to social media and how to get started using Facebook and Twitter. It defines social media as websites or apps that allow users to create and share content or participate in online networking. Facebook is described as a popular social networking site where users can create profiles, share photos and videos, and connect with friends, family and colleagues. Twitter is defined as a site where users can post short 140-character updates called tweets and follow other users to see their tweets. The document provides guidance on setting up profiles on these sites and engaging with others.
This document contains information about Twitter including what it is, its language and features, advantages and disadvantages of using Twitter, and how businesses can use Twitter. Twitter is a microblogging platform that allows users to post and read text updates of up to 140 characters. It can be accessed online or through mobile apps. While Twitter provides a way to connect with others and promote businesses, it also faces issues with inactive users, spam, and not being as effective for business purposes as other platforms like Facebook.
The document discusses the use of social networks for public relations purposes. It outlines the top social networks, including Facebook, Twitter, and LinkedIn, and notes that together they have over 1 billion users. The document provides advice on integrating social networks into PR efforts, monitoring conversations, providing value to connections, and examples of using LinkedIn effectively. It warns against overloading networks with promotions and emphasizes building relationships. The document also covers issues like cyberbullying, trolling, and the psychological effects of an overreliance on social media.
This document provides an overview of social media, including statistics on usage in Australia and tips for using major social media platforms like Facebook, Twitter, LinkedIn, and more. It defines social media as forms of online communication used to share information and build communities. Statistics show nearly 50% of Australians have a Facebook account. The document also outlines the four P's of social media and advises determining which platform suits your needs before focusing on goals for that platform.
This document discusses various social media platforms and provides examples of how the University of Washington uses each one. It summarizes Facebook, Twitter, and LinkedIn, when each platform is a good fit, pros and cons, and examples of UW departments and schools that use each platform. The document aims to help determine how or if the university wants to pursue using these social media outlets for communication.
The document discusses using Facebook and Twitter as part of a social media series. It provides an overview of both platforms, including statistics on usage and tips for setting up profiles, privacy settings, adding friends and groups, sharing photos and videos, and using features like status updates and hashtags. The presentation encourages real estate professionals to use social media to connect with others and share information in a personal way.
This document provides an overview of social media and online networking tools. It introduces social media concepts and defines social networking sites like Facebook, Twitter, and LinkedIn. Statistics on user numbers for these major sites are presented. The document then explores features of these sites and other tools like digg in more detail. Examples of how these tools can be used for research, collaboration and professional networking are provided. The document concludes with recommendations for getting started with online networking.
This document provides an overview of social media and online networking tools. It introduces social media concepts and defines social networking sites like Facebook, Twitter, and LinkedIn. Statistics on user numbers for these major sites are provided. The document then gives more detailed descriptions of how each tool works and examples of their business uses. It concludes with recommendations for hands-on practice and a quote on successful networking.
Social media allows direct communication with a community through technology. It connects people more quickly than previous technologies - it took Facebook less than 9 months to reach 100 million users whereas it took television 13 years to reach the same number. The document discusses the major social media platforms of LinkedIn, Facebook, and Twitter and provides tips on using each one to engage your community and integrate social media into sales, customer service, and branding efforts. It recommends starting with 10 minutes a day to set up accounts and connect with others as a way to get started with social media.
Social media is a conversation that allows users to build relationships by establishing and maintaining connections through platforms like Facebook, Twitter, LinkedIn, and Instagram. The document provides an overview of the most popular social media sites, including their core functions and the number of active users on each platform. It also offers tips for getting started on social media and maintaining an effective online presence through consistent posting and engaging in conversations.
How Social Media is changing the way we do businessTai Tran
Social media is changing how businesses operate in several ways:
1. It allows for small, multi-directional information sharing that people trust more because it comes from friends and contacts they follow.
2. Industries like marketing, communication, and knowledge sharing are particularly suited to social media because the platforms provide large, diverse environments to share information and understand trends.
3. Social media is transforming business models in these industries, shifting power from companies to consumers by allowing user-generated content and real-time sharing of preferences.
AARP Maryland - What is social networking?AARP Maryland
Social networking allows individuals to connect online through communities and share information. Popular social networking sites include Facebook, which has over 200 million active users, and Twitter, on which 3 million tweets are sent daily. These sites allow users to stay connected with friends and family, share photos and updates, and develop new relationships, all for free. While over 400 social networking sites exist, Facebook and Twitter are among the most widely used, with women over 50 being the fastest growing users of Facebook.
5 Ways to Promote Your BigMarker CommunityBigMarker
If you've created a community on BigMarker, chances are, you're pretty passionate about what you're doing. So how do you share that passion with others?
View the recording for this presentation here: https://www.bigmarker.com/BMCommunity/room52
This presentation, titled "5 Ways to Promote Your BigMarker Community," outlines some of the simplest yet most effective ways you can be letting others know about what you're doing. Whether you want to gain a larger following to your community, or drive more people to your future webinars, here are some tried and true methods for doing just that.
Building and Using Personal Brands with Social MediaTai Tran
This document discusses building and using a personal brand through social media. It addresses three main questions: What social media is and how it can be used as a tool; Why someone should use social media to build their personal brand; and How to do so effectively. Some key points discussed include using social media to gain brand recognition, curating the information you publish, interacting with others in an approachable style, and persisting with social media over time for the purpose of networking, collaboration opportunities, and career development. The overall aim of using personal branding on social media is to create value for both yourself and society.
Social Media 101 Presentation - Bringing the World to Your Desktopslicecomm
This document provides an overview of social media and how to get started using key platforms like LinkedIn, Facebook, and Twitter. It defines social media as technology-enabled direct communication with a community. Some key statistics are presented on user growth rates for popular social media sites. The document then discusses how your existing contacts like clients, colleagues and friends are already part of your community and social media allows you to better connect with them. It provides guidance on using LinkedIn, Facebook and Twitter to engage your community and integrate social media into sales, customer service and branding efforts. The document concludes by outlining a 10 day plan to set up accounts and begin participating on the main social media platforms.
Facebook is the largest social network with over 750 million active users. It allows users to connect with friends, share updates, photos and interests in real time. While Facebook provides a way to network online, critics argue it shares user information with advertisers, lacks security protections against ID theft, has poor customer support policies, and can potentially damage users' images during job hunting or relationships if privacy settings are not managed carefully.
Social Media: Friend or Foe (MPSEOC 2014)nilamapatel
A look into how social media can help advance higher education, learning and student engagement.
This presentation was given at the Montana Post Secondary Educational Opportunities Council Summer Conference on August 7, 2014 in Helena, MT.
This document is a presentation about social media and how nonprofits can utilize various social media platforms. It discusses definitions of social media and common tools like social bookmarking, photo sharing, podcasts, blogs, microblogging, social networking sites and feed readers. Specific platforms like Facebook, MySpace, LinkedIn and Ning are examined in terms of how nonprofits can create groups, fan pages, and fundraising efforts. Best practices for using different social media are also provided.
The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011.
The presentation audience was recruitment researchers and resources, and that was the focus of the day.
The Pros and Cons of using Social NetworkChanny Leang
This document discusses the advantages and disadvantages of social networking sites. It begins by defining social networking sites as web-based services that allow users to create public profiles and connect with other users. Popular social networking sites like Facebook are mentioned. Advantages include worldwide connectivity, common interests between users, real-time information sharing, free advertising opportunities, and faster news cycles. Disadvantages include a lack of emotional connection, decreased face-to-face communication skills, conveying inauthentic expressions, diminishing thoughtfulness, and distractions. Examples are given of situations where social media led to violence or criminal plans being carried out. The conclusion calls for users to be aware of disadvantages and limit use accordingly.
77% of Fortune Global 100 Companies Use Twitter
70% of Local Businesses Use Facebook For Marketing
One in every nine people on Earth is on Facebook
People spend 700 billion minutes per month on Facebook
This document provides an overview of various social media tools and how nonprofits can use them to engage stakeholders. It defines social media and common platforms like social networking sites, blogs, microblogging, photo sharing, and social bookmarking. For each tool, examples are given of how nonprofits can create profiles and share information to promote their missions. Best practices for using different social media sites like Facebook, Twitter, LinkedIn and MySpace are also briefly outlined.
The document discusses using Facebook for service-learning and civic engagement. It provides an overview of Facebook, including its history and demographics. It also discusses how to navigate Facebook and gives examples of nonprofit organizations using Facebook pages, groups, and causes to engage users. Best practices for nonprofits on Facebook are recommended.
Find Your Next Job With Social NetworkingMike Shaffer
This document provides guidance on using social networks like Facebook, Twitter, and LinkedIn to find jobs. It discusses how each platform can be used, best practices for profiles, networking, and other tips. The key aspects covered for each network include building a professional profile, engaging with contacts, sharing relevant content, and ways to search for job opportunities posted by companies. The overall message is that social media is a useful tool for professional networking and job searching when used appropriately and with privacy settings adjusted.
Justine Sacco, a PR consultant, tweeted a racially insensitive joke before a flight to South Africa in 2013. The tweet was spotted and spread widely on social media, garnering outrage and leading to Sacco being fired from her job. The document discusses the risks of social media posts, including how they can seriously damage careers and reputations. It provides tips on using social media professionally and maintaining privacy and appropriate conduct online.
Socialxpand Reviews | How to Use Social Media in Best WaySocialXpand
Socialxpand is a digital marketing and social media marketing company, which has many positive reviews by its great work and fewer complaints with new contracts. Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content.
The document provides an overview of social media tools like Twitter, Facebook, YouTube and their uses for communication. It discusses how to create accounts, post updates, find contacts and engage with other users on these platforms. The goals are to help EPA managers understand and utilize social media for both internal and external communication purposes.
The document discusses using Facebook and Twitter as part of a social media series. It provides an overview of both platforms, including statistics on usage and tips for setting up profiles, privacy settings, adding friends and groups, sharing photos and videos, and using features like status updates and hashtags. The presentation encourages real estate professionals to use social media to connect with others and share information in a personal way.
This document provides an overview of social media and online networking tools. It introduces social media concepts and defines social networking sites like Facebook, Twitter, and LinkedIn. Statistics on user numbers for these major sites are presented. The document then explores features of these sites and other tools like digg in more detail. Examples of how these tools can be used for research, collaboration and professional networking are provided. The document concludes with recommendations for getting started with online networking.
This document provides an overview of social media and online networking tools. It introduces social media concepts and defines social networking sites like Facebook, Twitter, and LinkedIn. Statistics on user numbers for these major sites are provided. The document then gives more detailed descriptions of how each tool works and examples of their business uses. It concludes with recommendations for hands-on practice and a quote on successful networking.
Social media allows direct communication with a community through technology. It connects people more quickly than previous technologies - it took Facebook less than 9 months to reach 100 million users whereas it took television 13 years to reach the same number. The document discusses the major social media platforms of LinkedIn, Facebook, and Twitter and provides tips on using each one to engage your community and integrate social media into sales, customer service, and branding efforts. It recommends starting with 10 minutes a day to set up accounts and connect with others as a way to get started with social media.
Social media is a conversation that allows users to build relationships by establishing and maintaining connections through platforms like Facebook, Twitter, LinkedIn, and Instagram. The document provides an overview of the most popular social media sites, including their core functions and the number of active users on each platform. It also offers tips for getting started on social media and maintaining an effective online presence through consistent posting and engaging in conversations.
How Social Media is changing the way we do businessTai Tran
Social media is changing how businesses operate in several ways:
1. It allows for small, multi-directional information sharing that people trust more because it comes from friends and contacts they follow.
2. Industries like marketing, communication, and knowledge sharing are particularly suited to social media because the platforms provide large, diverse environments to share information and understand trends.
3. Social media is transforming business models in these industries, shifting power from companies to consumers by allowing user-generated content and real-time sharing of preferences.
AARP Maryland - What is social networking?AARP Maryland
Social networking allows individuals to connect online through communities and share information. Popular social networking sites include Facebook, which has over 200 million active users, and Twitter, on which 3 million tweets are sent daily. These sites allow users to stay connected with friends and family, share photos and updates, and develop new relationships, all for free. While over 400 social networking sites exist, Facebook and Twitter are among the most widely used, with women over 50 being the fastest growing users of Facebook.
5 Ways to Promote Your BigMarker CommunityBigMarker
If you've created a community on BigMarker, chances are, you're pretty passionate about what you're doing. So how do you share that passion with others?
View the recording for this presentation here: https://www.bigmarker.com/BMCommunity/room52
This presentation, titled "5 Ways to Promote Your BigMarker Community," outlines some of the simplest yet most effective ways you can be letting others know about what you're doing. Whether you want to gain a larger following to your community, or drive more people to your future webinars, here are some tried and true methods for doing just that.
Building and Using Personal Brands with Social MediaTai Tran
This document discusses building and using a personal brand through social media. It addresses three main questions: What social media is and how it can be used as a tool; Why someone should use social media to build their personal brand; and How to do so effectively. Some key points discussed include using social media to gain brand recognition, curating the information you publish, interacting with others in an approachable style, and persisting with social media over time for the purpose of networking, collaboration opportunities, and career development. The overall aim of using personal branding on social media is to create value for both yourself and society.
Social Media 101 Presentation - Bringing the World to Your Desktopslicecomm
This document provides an overview of social media and how to get started using key platforms like LinkedIn, Facebook, and Twitter. It defines social media as technology-enabled direct communication with a community. Some key statistics are presented on user growth rates for popular social media sites. The document then discusses how your existing contacts like clients, colleagues and friends are already part of your community and social media allows you to better connect with them. It provides guidance on using LinkedIn, Facebook and Twitter to engage your community and integrate social media into sales, customer service and branding efforts. The document concludes by outlining a 10 day plan to set up accounts and begin participating on the main social media platforms.
Facebook is the largest social network with over 750 million active users. It allows users to connect with friends, share updates, photos and interests in real time. While Facebook provides a way to network online, critics argue it shares user information with advertisers, lacks security protections against ID theft, has poor customer support policies, and can potentially damage users' images during job hunting or relationships if privacy settings are not managed carefully.
Social Media: Friend or Foe (MPSEOC 2014)nilamapatel
A look into how social media can help advance higher education, learning and student engagement.
This presentation was given at the Montana Post Secondary Educational Opportunities Council Summer Conference on August 7, 2014 in Helena, MT.
This document is a presentation about social media and how nonprofits can utilize various social media platforms. It discusses definitions of social media and common tools like social bookmarking, photo sharing, podcasts, blogs, microblogging, social networking sites and feed readers. Specific platforms like Facebook, MySpace, LinkedIn and Ning are examined in terms of how nonprofits can create groups, fan pages, and fundraising efforts. Best practices for using different social media are also provided.
The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011.
The presentation audience was recruitment researchers and resources, and that was the focus of the day.
The Pros and Cons of using Social NetworkChanny Leang
This document discusses the advantages and disadvantages of social networking sites. It begins by defining social networking sites as web-based services that allow users to create public profiles and connect with other users. Popular social networking sites like Facebook are mentioned. Advantages include worldwide connectivity, common interests between users, real-time information sharing, free advertising opportunities, and faster news cycles. Disadvantages include a lack of emotional connection, decreased face-to-face communication skills, conveying inauthentic expressions, diminishing thoughtfulness, and distractions. Examples are given of situations where social media led to violence or criminal plans being carried out. The conclusion calls for users to be aware of disadvantages and limit use accordingly.
77% of Fortune Global 100 Companies Use Twitter
70% of Local Businesses Use Facebook For Marketing
One in every nine people on Earth is on Facebook
People spend 700 billion minutes per month on Facebook
This document provides an overview of various social media tools and how nonprofits can use them to engage stakeholders. It defines social media and common platforms like social networking sites, blogs, microblogging, photo sharing, and social bookmarking. For each tool, examples are given of how nonprofits can create profiles and share information to promote their missions. Best practices for using different social media sites like Facebook, Twitter, LinkedIn and MySpace are also briefly outlined.
The document discusses using Facebook for service-learning and civic engagement. It provides an overview of Facebook, including its history and demographics. It also discusses how to navigate Facebook and gives examples of nonprofit organizations using Facebook pages, groups, and causes to engage users. Best practices for nonprofits on Facebook are recommended.
Find Your Next Job With Social NetworkingMike Shaffer
This document provides guidance on using social networks like Facebook, Twitter, and LinkedIn to find jobs. It discusses how each platform can be used, best practices for profiles, networking, and other tips. The key aspects covered for each network include building a professional profile, engaging with contacts, sharing relevant content, and ways to search for job opportunities posted by companies. The overall message is that social media is a useful tool for professional networking and job searching when used appropriately and with privacy settings adjusted.
Justine Sacco, a PR consultant, tweeted a racially insensitive joke before a flight to South Africa in 2013. The tweet was spotted and spread widely on social media, garnering outrage and leading to Sacco being fired from her job. The document discusses the risks of social media posts, including how they can seriously damage careers and reputations. It provides tips on using social media professionally and maintaining privacy and appropriate conduct online.
Socialxpand Reviews | How to Use Social Media in Best WaySocialXpand
Socialxpand is a digital marketing and social media marketing company, which has many positive reviews by its great work and fewer complaints with new contracts. Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content.
The document provides an overview of social media tools like Twitter, Facebook, YouTube and their uses for communication. It discusses how to create accounts, post updates, find contacts and engage with other users on these platforms. The goals are to help EPA managers understand and utilize social media for both internal and external communication purposes.
This presentation was given at the 2011 Texas School Public Relations Association Conference. The purpose of this session is to give school PR people some strategies and tips beyond just simply having a Facebook Page or Twitter profile. Leave lazy work behind and put social media tools to work
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
This document discusses how hospitals can use social networking to engage with patients and the community. It provides examples of hospitals that have implemented successful social media strategies, such as Children's Hospital of LA which takes a full strategic approach. The document also outlines the key steps to developing a social media strategy, including listening to online conversations, learning from metrics and experiments, adapting the strategy based on insights, and repeating the process continuously. The overall message is that hospitals should think differently and focus on building relationships in order to utilize social networking effectively.
The document discusses the effective use of social media in human resources. It defines social media and lists popular social networking sites like Facebook, YouTube, and LinkedIn. It notes that social media can be used to promote job openings, interact with candidates, and build a company brand. The document provides tips on setting up pages, using social media for recruitment, and developing policies for employee social media use.
Igniting Internal Communications with Effective Social Media StrategiesSandra Fathi
Presentation given at the Strategic Internal Communications Conference in Chicago on March 15th, 2011 by Sandra Fathi. Presentation discusses effective uses and strategies for incorporating social media in internal communications initiatives
PACE - Get in the Game with Social Media1paramount
The document discusses how businesses can use social media and internet marketing. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube, and Twitter. It then discusses how businesses can prepare by assessing their current marketing, optimizing their website, developing content, and building an audience on social media. Case studies are presented of businesses that have successfully used these strategies. The key message is that social media requires an ongoing commitment to build relationships and engage customers across multiple online channels.
The document provides guidelines for departments at The Open University who want to run social media accounts. It explains that departments should contact the university's social media engagement team if they want to create accounts or share content on the university's corporate social media channels. The guidelines discuss why departments might want their own accounts, how to choose the right social media platforms, best practices for using different networks like Facebook, Twitter, LinkedIn, Instagram and YouTube, and tips for planning successful social media strategies.
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
This document summarizes a workshop on using Facebook for business purposes. It provides tips on setting up business pages, promoting pages, creating engaging content for pages, and integrating Facebook into an overall social media strategy. The workshop was presented by the Social Media Club of Sacramento and focused on helping businesses and organizations make the most of the Facebook platform.
This document summarizes a workshop on using Facebook for business purposes. It provides tips on setting up business pages, promoting pages, creating engaging content for pages, and integrating Facebook into an overall social media strategy. The workshop was presented by the Social Media Club of Sacramento and focused on helping businesses and organizations make the most of the Facebook platform.
Brad Kleinman of eMarketing Techniques discusses "Community Colleges + Social Media: Get Connected" - an NCCET Webinar. Learn more at http://www.nccet.org.
The document provides training on the appropriate use of social media for interior design students interning virtually. It discusses risks of inappropriate social media use and how to establish a professional online presence. Guidelines are presented on digital communication tools and how to select the right tool for different situations. The benefits and risks of social media use for employment are outlined, along with steps students can take to prepare their social media profiles. Resources on creating LinkedIn accounts and using Facebook for job hunting are also included.
The document provides training on the appropriate use of social media for interior design students interning virtually. It discusses risks of inappropriate social media use and how to establish a professional online presence. Guidelines are presented on digital communication tools and how to select the right tool for different situations. The benefits and risks of social media use for employment are outlined, along with steps students can take to prepare their social media profiles. Examples of social media policies and terms of use are also included.
What is social media and its advantages and disadvantages .pptxpawansekhon920
Social media has become an integral part of our lives. It is used to connect people, share news, and promote businesses. It has also become a platform for expressing opinions, raising awareness, and creating movements.
Current Issues in Social Networking PresentationDonna Spear
The document provides information from a May 2012 professional development workshop about social media and networking. It discusses what social media is, examples of popular sites, statistics on usage, considerations for using social media as a school employee or student, and resources for teaching digital citizenship. The workshop covered the impact and appropriate use of social media, risks of inappropriate sharing online, and how teachers can integrate social media into their classrooms while maintaining safety.
1. Social Media & Networking Guidelines Sponsored by: Communications Department Instructor: Angela Dockett
2. Purpose: The purpose of this training is to educate staff about the business use of social media. Objective: Staff will learn be able to appropriately use social media to further our mission.
3. What is social media? Social media is people having a conversation online. It has five basic categories, based on function: Communication Entertainment Collaboration Reviews & Opinions Multimedia
4. 13 hours The amount of video uploaded to YouTube every minute.
5. 412.3 years The length of time it would take to view EVERY YouTube video.
25. Example: video posting YouTube makes it easy to share the videos: -Facebook -Twitter -E-mail -IM -Other channels -Groups -More Visit: www.youtube.com/greatlakesACS
27. Remember, to stay on T.O.P of social media! T ime: consider if your time online is contributing to the value of your position at ACS. P rofessionalism: refrain from using inappropriate comments that may put ACS at risk. Be respectful to ACS, co-workers and partner organizations. O wnership: if you are participating in conversations related to ACS, always identify yourself including your full name and position with ACS.
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Editor's Notes
Hello and welcome to the American Cancer Society Great Lakes Division’s video training on Social Media & Networking Guidelines. My Name is Angela Dockett and I am with the communications department. Let’s get started!
The purpose of this training is to educate staff about the business use of social media. After viewing this training, staff will be able to appropriately use social media to further our mission in the fight against cancer. A team of staff here at the American Cancer Society Great Lakes Division has put together the following training to help answer questions about the business use of social media. Staff members who utilize personal social networking websites must use good judgment and adhere to the Great Lakes Divisions Social Media policy, which can be found in the Employee Guidebook on The Link. Lets get started!
CLICK So, what is social media? CLICK Social media is people having a conversation online. It can be broken down into five basic categories, based on function: CLICK Communication: sites like Twitter, Facebook, and blogs. CLICK Entertainment: sites like Second Life, and The Sims Online CLICK Collaboration: sites like Digg and Yelp, as well as Wikis. CLICK Multimedia: sites like Flickr, and YouTube CLICK Reviews & Opinions: sites like epinions, and Yahoo! Answers All of these different kinds of websites allow us to communicate to constituents and the public in a new and dynamic way. Let me share some numbers with you to show you how large the social media landscape really is.
Click 13 hours Click The amount of video uploaded to YouTube every minute.
Click 412.3 years Click The length of time it would take to view every YouTube video.
Click 3 billion 600 million Click The number of photos archived on Flickr as of June 2009.
Click One thousand three hundred eighty two percent. Click The monthly growth rate of Twitter users from January to February 2009. Click
Click 5 billion Click The number of minutes spent on Facebook each day.
Click So, why is ACS using social media? click Because 3 out of 4 Americans use social technology! Click click Social media allows ACS to continue what we have been doing for almost 100 years – building and interacting with a community of constituents united against cancer. It has allowed us to take the fight against cancer from the streets to the web. Now, let’s talk about social networking.
Here to teach us about social networking, is a company called Common Craft. CLICK video to play. Now that we understand what social networking on the web is and how it helps us get things done, let’s take a look at some social networking websites used by ACS.
Facebook is a social networking site. Facebook allows you to build a network of friends and organizations online. You can then send messages to your friends or post information to your profile for them to view. Here are a couple of pages on Facebook that NHO has created. (CLICK) An ACS page, (CLICK) and a ACS CAN page. People can become “fans” of the pages, and receive updates. They can also post questions, share stories and connect with other people that care about our mission. Facebook has also developed something called an “application”, which allows people to post something on their own page that directs their friends to the fan pages. Let’s take a look at how NHO and the GLD are using Facebook applications.
This is the more birthdays website. (CLICK) Notice the Facebook button on the side. Just a few quick clicks, (CLICK) allows me to declare ACS the official sponsor of my birthday. This posted to my Facebook profile for all of my friends to see. Notice the post on my profile: (CLICK) “ Angela Dockett declared the American Cancer Society the official sponsor of my birthday.” There is also clear call to action: “Will you join the movement for more birthdays too?” and a link so that my friends can easily “Declare ACS the official sponsor of their birthday.” When you are clicking to post this to your profile, there is also an option to feature the cause on your Facebook profile. This is the application. (CLICK) Notice the “More Birthdays” section on my page. The application will stay on your profile until you remove it, while the posts get buried as time goes on.
Relay For Life also has a Facebook application. After a constituent registers on an event website, they have an opportunity to fundraise with Facebook. They can add the application (CLICK) to their Facebook page where then others can support them with a donation, join their team, and check out their progress. Facebook users also get notifications (CLICK) coaching them on helpful steps to fundraising.
This is an example of the Facebook Application for Strides online. This application works identically to the Relay For Life Facebook application. Strides events also have a Facebook Fan Page (CLICK) for each event in the Great Lakes Division. Anyone on Facebook can “become a fan” of the page and they will be able to see information about the event, share stories, and receive updates.
Currently, we have 3 Young Professionals campaigns in Great Lakes. Each campaign has a fundraising Web site, as well as presence on Facebook. Here is an example of one of the pages.
How can staff use Facebook to support our mission? There are two possible ways to access Facebook and use the tool to support our mission: Personal Profile or a business account. If you do not have a personal account, you may create a business account after creating a Fan Page in support of your event. Fan Pages are recommended over creating Groups or Events because they have the most functionality, and also allow people who don’t have a Facebook account to view them. For example, you can create a Fan Page for your Relay For Life event as a way to communicate and engage volunteers; then you will need to set up a business account to be able to view the pages that you have created. If you have a volunteer creating a Fan Page for your event, please insist that the volunteer add you as an administrator of that page so that you can manager the content on that page if, in the future, there is a change in volunteer leadership roles.
Business accounts are designed for individuals who only want to use the site to administer Fan Pages. For this reason, business accounts do not have the same functionality as personal accounts. For more information on creating Fan Pages and Business Accounts, see the Great Lakes Division’s How To Create a Facebook Fan Page and Business Account document in the Communications Folder, located in the GLD Document Directory, on The Link. If you already have a personal account, you may use that to administer any Fan Pages that you or your volunteers may have set up to promote your event or activity. In this case, privacy settings on your personal profile become very important. The recommended privacy settings are located in the Social Media & Networking Guidelines, located in the Communications folder, in the GLD Document Directory, on The Link.
MySpace is similar to Facebook in many ways, but it allows much greater personalization of user profiles. LinkedIn is a business-oriented networking site that allows users to share career related information while connecting them to colleagues and professionals in similar fields, groups, and organizations. Users can request referrals from others, discuss their skill sets, and answer questions from others on LinkedIn. It is important to note, that it is not acceptable for any current ACS staff member to provide employment references for individuals previously employed by The Society on Linkedin, a common request on the social networking site.
Now, let’s talk about Blogging and Micro-Blogging. Blogs are a web page that serves as a publicly accessible journal or diary. Many businesses and organizations use blogs to communicate with customers and promote their products and services. This is an example of an ACS blog, written by our Chief Medical Officer, Dr. Len Lichtenfeld, and hosted on cancer.org. (CLICK) Cancer.org also hosts a number of discussion boards, through the Cancer Survivors Network, which allow people to post questions and get answers as well as interact with other cancer survivors and caregivers.
NHO also has The Official Birthday Blog seen here. This is a place where users can learn about birthday parties happening around the country, discover tips for creating celebrations, share their birthday stories, and learn how they can help create a world with less cancer and more birthdays.
Micro-blogging allows users to post brief text, video, or photo updates to a personalized website that can be viewed publicly, or restricted to a specific group of people. Twitter is an example of a micro-blog. So what is Twitter? Here again is a video from Common Craft that explains what Twitter is and why people might want to use it.
As we saw in the video, Twitter is a micro-blogging service that enables users to post short messages, called Tweets. Tweets are displayed on the user's profile page and delivered to other users who have subscribed to their profile called Followers . Tweets can be restricted to specific group of users or they can be made available to the general public on the users’ profile. Currently, NHO has Twitter accounts for ACS, (CLICK) ACS CAN, (CLICK) Relay For Life, (CLICK) and ACS News. If you feel there is a business need that could best be met by using one of these tools, please e-mail the Online Communications helpdesk. That e-mail address will be shared at the end of this training.
Multimedia refers to websites that allow photo sharing and video sharing. Let’s talk a bit about how ACS is using YouTube. Did you know YouTube allows people and organizations to create their own customized channels where they can share their videos with a common theme? The Great Lakes Division has a YouTube channel for division specific videos. ACS, ACS CAN and Relay For Life also have their own YouTube channel to share videos. Let’s look at an example of how videos can be part of social media.
In this example, a commercial was created by a local TV station about a fundraiser, Izzo Goes to Broadway. The video was then posted to our GLD channel along with key messages, and a link to the fundraising website. Any of the “subscribers” to our channel will receive an e-mail alert that a new video has been posted and a link will be provided in that e-mail to take them to the GLD YouTube page.
After viewing the video, if someone decides they want to share it with their friends, YouTube makes it easy. Just click one of the buttons, type in a message and it will be shared. So make some time to go to the GLD YouTube channel and watch our videos at www.youtube.com/GreatLakesACS. Then share them with your network of friends and family. Also keep this channel in mind as you are working on events and with volunteers to create videos. We would love to have them on our division channel! E-mail your video to the Online Communications Helpdesk.
Flickr is an image and video hosting website. Anyone can create a free account and upload and store photos on the site. Currently the only account that ACS has is a Relay For Life account, where you can view and share photos of Relay For Life. The GLD does not maintain a division Flickr account separate from NHO at this time.
Social Networking can be an effective way to further our mission in the fight against cancer. But, remember to stay on T.O.P of social networking! T: Time: consider if your time online is contributing to the value of your position at ACS. O: Ownership: if you are participating in conversations related to ACS, always identify yourself including your full name and position with ACS. P: Professionalism: refrain from using inappropriate comments that may put ACS at risk. Be respectful to ACS, co-workers and partner organizations. Remember, people not only read what you write on the web, they share it with their Facebook Friends, they Tweet it to their followers on Twitter and it could possibly be seen over and over again, even if you go back later and delete your comment. Think about the old builder’s adage “Measure twice, cut once.” and apply it to Social Media “Think twice, type once.”
For more information, please review the Social Media & Networking Policy in the Employee Guidebook, located in the Human Resources sub-community on The Link. It is important to note that s taff members who utilize personal social networking websites must use good judgment and adhere to the GLD policy, as the ACS could be harmed by inappropriate or inaccurate postings or comments . Please review the Social Media & Networking Guidelines in the Communications folder of the Great Lakes Documents Directory on The Link for more information on how to set up your privacy settings on Facebook if you are using your personal account to connect with volunteers.
We hope the information shared here was helpful to understand how social media is changing the way we communicate, and how ACS is using social media to communicate and connect with our constituents. Thank you for your time today. Please direct any questions or requests that you may have to the Online Communications Helpdesk at: GLDonlinecommhelp@cancer.org.