77% of Fortune Global 100 Companies Use Twitter 70% of Local Businesses Use Facebook For Marketing One in every nine people on Earth is on Facebook People spend 700 billion minutes per month on Facebook

1. Using Social Media Tools
By: April Rosenblatt

3. Seven Social Media Statistics
•77% of Fortune Global 100 Companies Use Twitter
•70% of Local Businesses Use Facebook For Marketing
•One in every nine people on Earth is on Facebook
•People spend 700 billion minutes per month on Facebook
• Each Facebook user spends on average 15 hours and 33
minutes a month on the site
•More than 250 million people access Facebook through their
mobile devices
•It’s no longer a question about whether you use Social
Media , but how well you do it

4. Using Facebook for Networking
•Facebook has more than 750 million active users who, on average,
share more than 30 billion pieces of content per month. What does
that mean? It means it's a great way to stay connected and share
information that is relevant to the Union.
•Because your friends post news and other tidbits they find around
the Web, Facebook is also a great filter for the approximately 500
billion gigabytes of information floating around the Internet.
•In short, Facebook is fun -- and useful -- because so many people
and so much information are there. And in a few short steps, you
can be, too.
•You can assist in the sharing of important Union updates and
information by reposting and updating your status regularly,
posting on friends' wall, sharing information, and uploading photos
and videos.

5. Doing your part : What it means to Like & Share
“Like” the
Union’s page
“Share” the
Union’s posts
with your
“Facebook
friends”

6. Facebook Etiquette
A subtle faux pas can affect your online reputation and even
future job path, as your friend list on Facebook includes both
personal and professional contacts. Information you post can
mess up your work relationships and personal ones in one quick
swoop, and you will also be representing the Union.
Choose a professional photo.
Don’t drink and Facebook. This should go without saying, but
sometimes (at least) our ability to communicate is impaired by
drinking. Drinking and e-mailing (or social networking) just don’t
go together. You’re better off not logging in.

7. •
Carefully consider who you allow to be your friend. Make sure your
friends (or that crazy uncle) don’t post inappropriate content to your
wall or tag you in inappropriate photos.
•
Live a double (on-line) life. Many professionals decide to have one
public professional Facebook page and one private personal page. You
may consider using a fictitious name or nickname.
•
Keep it clean and civilized. Here’s another no-no: posting potentially
insulting or discriminating content or jokes, photos or status that include
the use of alcohol or illegal substance, using profanity.
Everything you post on the internet can become public record, sarcasm is
hard to detect via social media profiles and Facebook privacy settings
change ALL the time.