Social Media Tools For Your Business: May 9th, 2011 - Barrie Presentation
1. Social
Media
Tools
for
Your
Business
The
why
and
how
of
social
media
Socialmark™ ~ Your Audience Is Waiting ı
www.Socialmark.ca | Josh@socialmark.ca ı
3. Blogging
Blogging
is
a
great
way
to
increase
your
visibility
and
credibility
online.
However,
it
isn’t
always
as
easy
to
set-‐up
as
Facebook,
TwiJer
or
Linkedin.
However
these
few
resources
will
aid
you
in
establishing
your
own
blog,
for
either
personal
or
business
use.
WordPress.com
/
Blogger.com
~
These
are
free
online
blogging
plaTorms
for
people
interested
in
starUng
their
own
blog.
• ro’s
P
• ithin
10
minutes
you’ll
have
a
blog
W
• o
need
to
know
FTP/MySQL
or
other
web
N
development
informaUon
• o
hosUng
/
URL
required
N
• on’s
C
• ou
don’t
own
your
web
space
–
If
they
change,
so
Y
will
your
blog
• imited
design/funcUonality
L
Resources:
• ewer
opUons
when
it
comes
to
extending
your
F
• ww.Wordpress.com
w blog
–
i.e.
Social
Media
buJons
• ww.Blogger.com
w • ot
seen
as
professional
N
• Jp://www.youtube.com/
h
watch?v=NN2I1pWXjXI
Socialmark
~
community
engagement
–
simplified
www.Socialmark.ca
|
Josh@socialmark.ca
4. Blogging
part
2
AlternaUvely,
you
can
set
up
a
professional
blog
on
WordPress.org
sofware.
But
as
I
suggested
within
the
presentaUon,
if
you
don’t
know
what
an
FTP
/
MySQL
or
how
to
upload
informaUon
to
an
online
database,
you’ll
want
some
help
when
establishing
your
WordPress.org
blog
WordPress.org
~
This
is
a
free
online
blogging
plaTorm
for
people
who
want
a
professional
blog.
• ro’s
P
• ot’s
of
design/funcUonality
opUons
L
• an
have
a
blog
or
Website
built
within
the
same
C
plaTorm
(or
both)
• ighly
customizable
H
• ou
own
your
own
content
/
web
space
Y
• on’s
C
• eed
to
know
how
to
load
the
WordPress.org
N
sofware
into
an
FTP
account
and
MySQL
Resources:
• eed
to
register
a
domain
name
N
• ww.WordPress.org
w (www.yoursite.com)
and
have
a
hosUng
package
• ww.Chrisbrogan.com
w • lthough
the
sofware
is
free,
this
opUon
comes
A
• ww.tentonbooks.com/ten-‐
w with
a
price
tag
ton-‐wordpress-‐essenUals
Socialmark
~
community
engagement
–
simplified
www.Socialmark.ca
|
Josh@socialmark.ca
5. Facebook
Facebook
is
the
largest
social
networking/media
site
on
the
Internet
as
of
May
9th,
2011.
Here
are
a
few
things
to
remember
when
using
Facebook
for
business
• ou’ll
want
to
use
Facebook
Fan
Pages.
These
are
Y
designed
for
businesses
and
individuals
who
want
to
promote
business
acUviUes,
such
as
sales.
• isit:
Facebook.com/Pages
for
more
informaUon
V
• lthough
you
don’t
need
to
have
a
Facebook
Profile,
not
A
having
a
good
understanding
of
the
‘culture’
will
hinder
your
Fan
Page
• on’t
sell
on
your
page;
build
relaUonships,
have
D
Resources:
interacUons
and
gain
customer
feedback
• ww.Facebook.com/Pages
w
• ww.Facebook.com/
w • Visit:
hJp://www.facebook.com/marismith
for
lot’s
of
great
insight
and
informaUon
marismith
• ww.Marismith.com/
w Socialmark
~
community
engagement
–
simplified
www.Socialmark.ca
|
owebinar2/
Josh@socialmark.ca
6. YouTube
YouTube
is
the
second
largest
search
engine
behind
Google,
and
is
used
daily
for
people
wanUng
to
laugh,
learn,
and
discover.
Here
are
a
few
things
to
remember
when
using
YouTube
for
business
• ou’ll
need
to
set-‐up
a
YouTube
account
-‐
Y
• isit:
hJp://www.youtube.com/create_account?
V
next=%2F
• his
is
a
Google
account,
so
if
you
already
have
a
T
Gmail
account,
you’ve
already
got
a
YouTube
account
• fer
you’ve
set-‐up
a
YouTube
account
you’re
ready
to
A
upload
your
first
video.
• o
create
a
channel
–
click
on
your
user
name,
and
hit
T
“my
channel”
(image
beside)
There
you’ll
see
opUons
to
customize
your
channel,
with
layout,
colours
and
more.
Socialmark
~
community
engagement
–
simplified
www.Socialmark.ca
|
Josh@socialmark.ca
7. TwiJer
TwiJer
is
currently
one
of
the
fastest
growing
social
medias,
and
conUnues
to
break
ground
due
to
it’s
“real
Ume”
feel,
and
style.
Here
are
a
few
things
to
remember
when
using
TwiJer
for
business
• ou’ll
want
to
get
an
account
on
TwiJer
first.
The
steps
Y
are
easy
to
follow,
but
make
sure
NOT
to
follow
those
who
TwiJer
recommends.
AlternaUvely,
follow
people
/
business
you
are
interested
in
• isit:
TwiJer.com
for
more
informaUon
V
• evng
up
a
TwiJer
account
is
ofen
beJer
received
with
S
a
person’s
name
vs.
a
business
name.
But
it
all
comes
back
to
your
purpose
for
TwiJer
Resources:
•
great
second
step
is
to
read
the
book
–
The
Tao
of
A
• ww.ThetaoofwiJer.com
w
• ww.youtube.com/watch?
w TwiJer.
Although
not
free,
it
will
guide
you
into
the
world
of
TwiJer,
and
is
a
quick
‘acUonable’
read
v=ddO9idmax0o
• ww.Hootsuite.com
w Socialmark
~
community
engagement
–
simplified
www.Socialmark.ca
|
Josh@socialmark.ca
8. Linkedin
Linkedin
is
the
largest
business
networking
site
on
the
internet,
with
an
esUmated
100
million
users.
This
is
a
business
site,
for
business
people.
Here
are
a
few
things
to
remember
when
using
Linkedin
for
business
• evng
up
a
Linkedin
in
account
is
simple,
but
don’t
send
S
an
invite
to
all
your
contacts
–
make
sure
you
want
to
connect
with
them
OR
see
if
they’re
already
on
Linkedin
• isit:
Linkedin.com
for
more
informaUon
V
• oining
groups
throughout
Linkedin
is
the
quickest
way
to
J
expand
your
network,
and
gain
visibility
/
credibility.
Use
Linkedin
search
feature
to
find
groups
you
can
acUvely
Resources:
parUcipate
in
• ww.linkedin.com/staUc?
w
key=what_is_linkedin
• ake
sure
to
complete
your
profile
to
80
–
100%
M
• Jp://www.linkedin.com/
h
directory/groups/
• ee
who
are
connected
to
your
connecUons,
this
is
S
• Jp://www.youtube.com/
h another
excellent
way
to
grow
your
online
network
watch?v=IzT3JVUGUzM
Socialmark
~
community
engagement
–
simplified
www.Socialmark.ca
|
Josh@socialmark.ca
9. Speakers
Bio
When
Georgian
College,
The
University
Partnership
Program,
Seneca
College
and
BNI
Canada
wanted
to
learn
more
about
online
communicaUon,
they
brought
in
Josh
Muirhead.
Recognized
for
his
passionate,
mulU-‐faceted
approach
to
communicaUng
business
values
effecUvely
online,
Josh
is
a
pioneer
in
an
emerging
industry
built
on
trust,
credibility
and
capUvaUng
storytelling.
In
2008,
afer
a
career
in
tradiUonal
markeUng
and
adverUsing,
Josh
decided
to
follow
his
passion
and
inspire
people
to
see
the
possibiliUes
right
in
front
of
them.
From
there,
Josh
began
speaking
to
groups
and
organizaUons,
which
lead
to
his
appearances
in
Business
Times
and
on
Day-me
television.
To
date,
Josh
has
spoken
to
thousands
of
people
at
hundreds
of
events,
including:
• Social
Media
Week
Toronto
• PodCamp
Toronto
• Seneca
College
• MortgageExct
expo
• Social
Media
Breakfast—Waterloo
Region
With
a
focus
on
online
communicaUons,
Josh
brings
a
different
interpretaUon
than
what
many
others
who
preach
the
social
media
gospel.
Josh
feels
that
social
media,
although
important,
take
a
backseat
to
the
larger
impact
of
global
communicaUon.
He
maintains
that
we
need
to
understand
how
to
communicate
our
message
effecUvely
before
registering
for
a
TwiJer
account.
Josh
has
three
main
keynote
themes
that
he
tailors
to
every
presentaUon—all
of
which
contain
fresh,
Umely
and
relevant
informaUon.
The
themes
are:
1. Online
storytelling
and
how
it
impacts
change
2. The
importance
of
personal
branding
for
university
and
college
students
3. Why
you
must
have
purpose
before
strategy—and
why
most
businesses
suck
at
social
media
“It
is
not
my
desire
to
have
people
mindlessly
use
social
media
because
some
guy
told
them
too.
I
want
to
inspire
people,
to
have
them
see
possibiliUes
and
to
help
them
realize
how
important
sharing
their
individual
stories
or
ideas
really
are.”
JoshMuirhead.ca
|
Socialmark.ca
—Josh
Muirhead
10. Josh
Muirhead
An online communications specialist that is
consistently rated among the very best
speakers by his audiences.ı
• JoshMuirhead.ca
• Socialmark.ca
• Twitter @ Josh_Muirhead
• Facebook.com/Socialmark
