1. CAREER CENTER
Social Media Tools
Aligning your tools with your goals.
Facebook: Medium time commitment -Excellent for event and self promotion, personal and
professional networking, referring friends, and sharing resources, ideas and activities. Closer “circle”
of friends, need to monitor other people’s posts about you. Think carefully about extending your
network to include professional relationships before doing so
Twitter: High time commitment -Should tweet at least 4-24 times a day to be effective and relevant
Excellent resource sharing and promotion tool, and information gathering tool
LinkedIn: medium time commitment -Excellent for information gathering, professional networking,
recruiting, professional referrals and brand management Great place to build and keep all of your
publications, patents, experience, resume, and awards
**tracking/analytics
Academia.edu: Medium time investment, Research/resource specific
Great place to share research and bounce ideas off of people
Hasn’t exactly taken off yet – still in beginning stages after 3 years
Good place to stay connected to research in the academy
Nature Network: Medium time investment -Weekly updates
Profiles and networking for scientists – highly technical and specific language
__________________________Medium time investment
Blog: High initial time investment -Then medium to low investment, monthly blogs
Create personalized cache of information and unique web identity
Host and build your own portfolio using metalanguage/tags to help connect you to your areas of
expertise. *tracking/analytics
Email: Low to medium time commitment –Industry standard response rate 24 hours
Personalized and private messages with low risk and high yield, particularly with people who don’t
use networking sites. Perfect for “cold calling” and moving relationships offline to informational
interviews.
Wikipedia: Low time investment -Refresh/check monthly or bi-monthly
Way to associate yourself with certain lines of research and people. Good way to “be found” online in
terms of your expertise.
Listserv: Medium time investment -Need to stay current on conversation streams
Online community engagement and contributions, information gathering, broadcasting announcements
to specific communities, good way to become “known” as a leader/contributor
Youtube: Low time investment –Can be used as a way to promote yourself in an interactive way
Recorded presentations, lectures, panel discussions and projects linked to your website to showcase
communication skills, expertise, credibility. Low time investment, high yield
www.studentaffairs.duke.edu/career