This document discusses social media marketing and statistics related to social media usage in the United Arab Emirates. It notes that UAE internet users have the second highest rate of membership on social networking sites worldwide. It also provides statistics on Facebook usage, such as having over 500 million active users, 50% of whom log on daily, and the average user having 130 friends. The document also mentions that YouTube is considered the top social media innovation of the decade and that over 2.5 million developers use Facebook's platform.