Social media represents human feelings, behavior, values, and communication channels. It requires a consistent strategy including focused topics, hashtags, quality content, storytelling, recognition, promptness, referencing trends, and clarity to build brand value and engagement. Social media crises often arise from misinterpretation or wrong interpretation, so one must be clear, precise, and focused in content and interpretation when using social media platforms.

2. What is Social Media?
Social Media = Human Feelings/ Emotions
+Human Behavior +Human Values
*Communication Channel +CONTENT

3. BRAND VALUE

4. SOCIAL MEDIA VALUES

5. SOCIAL MEDIA STRATEGY
CONTENT CONSISTENCY COMMITMENT COLLABORATION
KEYWORDS REGULAR POSTING FOCUSED TOPIC #HASHTAG
SMART| SHARP QUALITY QUALITY KEYWORDS
STORY TELLING RECOGNITION PROMPTNESS REFERENCING & TAGGING
CLARITY REFERENCING TRENDS
SENSIBLE VIRAL

6. SOCIAL MEDIA ENGAGEMENT

8. SOCIAL MEDIA CONVERSION

9. SOCIAL MEDIA CRISIS
Social Media Crisis is an unwanted situation that
majorly occurs due to MISINTERPRETATION or WRONG
INTERPRETATION. When using Social Media one has to
be very CLEAR, PRECISE and FOCUSED about the
content and its INTERPRETATION.
As social media is not just a communication medium
but is a way of LIFE!!!

10. THANK YOU