Media literacy
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This document discusses the importance of media literacy and how to properly analyze different forms of media. It emphasizes that journalists and media professionals should be careful about what they report and how they frame messages, as audiences can now actively engage with media. It also explores how social media has changed media consumption, allowing audiences to both receive and share content actively.
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The document discusses several theories of audience in media studies:
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Mass communication is defined as communicating information to large audiences via mass media such as television, radio, and newspapers. Mass communication messages have the potential to reach very large, anonymous audiences. The key elements of mass communication are the messages, media used to transmit them, and the audiences receiving them. Traditional functions of mass media include informing audiences, educating/socializing, entertaining, and persuading/interpreting information for audiences. Media informs the public about events and issues, educates on social norms and policies, entertains for relaxation and escape, and provides interpretation and context for information to persuade audiences.
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Media literacy
- 1. EVERYBODY READS! Starting from Before Christ period to learn to understand Literacy
- 2. Educated people do read in between the lines BUT
- 3. HOW TO READ MEDIA? Media Literacy (de-code media)
- 4. Tv Reporters, columnists and journalists should be EXTRA careful what they WRITE what they BROADCAST what they SAY and most importantly; HOW to say and deliver the MESSAGE
- 5. Because there is an audience out there who RECEIVES and takes your message SERIOUSLY
- 6. The right kind of media literacy ensures the audience/reader to Think critically Participate actively and comment Get the right kind of information
- 7. How can the right kind of MEDIA LITERACY be accomplished?
- 8. A person who literates Media
- 9. Media Channels Newspapers Magazines Digital media Social media Blogs Television
- 10. ASK these questions in order to make news, write commentaries or cover stories: Where ? When ? Who ? What ? How ?
- 12. A piece of news on a digital newspaper
- 13. With Social Media Sharing starts !!! Audience is not passive anymore, they become active and takes the valid content into consideration AND SHARE with others OR audience themselves become content providers !
- 14. Let’s now look at the MEDIA Spendings last year in Turkey…
- 15. TOTAL (first half) $ 1330,48 billion Newspapers 1.012,14 TL Outdoor 328,08 TL Radio 129,80 TL Cinema 54,15 TL Digital 421,15 TL TV 2.605,84 TL
- 16. There is a triangular relationship in between these three establishments: Agency ClientMedia
- 17. 1- Audience demographics 2- Studying the audience/social differences Are the most important parts of media literacy; because who understands what? is what we should aim to understand.
- 18. The difference between 2 different examples of News spread management A case from the Newsroom’s death news VS A very recent case on Mehmet Ali Birand’s death news example
- 19. Video 1:
- 20. Sharing news on social media makes it easier to reach the audience AND…. The target audience is well shaped on social media, because we can measure analyze the demographics
- 21. 140journos case
- 22. People who literate (mean) media can as well become Self-Media
- 23. A new horizon, a concept we should all pay attention to as the media sector professionals Competition arises Citizen Journalism
- 24. The citizen journalists are Objective Instant Short message transmitters Participant Because