The document summarizes various social media successes at Martinsburg Mall including increased sales results from distributing business cards at local schools, initiating a Claire's Facebook page that drove over 1,000 fans, leveraging the New Moon character in a promotional video, and livestreaming events. It also discusses redefining guest services to include a social media component and having a radio DJ promote Black Friday deals through social media platforms while in the mall.

2. Social Successes:
Grand opening of rue21
Claires
Award Winning
Mom’s Nite Out
Sales Dawg
Wild Fire
Live Stream
Guest Services

3. Business cards were distributed to area high schools in Berkeley & Jefferson
County.
Events were set up on Facebook & Myspace.
No other forms of advertising were used: budget freeze under Prime Retail
Results: Thursday: 85% up from plan
Friday: 303% up from plan
Saturday: 309% up from plan
Sunday: 297% up from plan

4. Initiated Claire’s at Martinsburg Mall Page
Over 1,000 friends
Several hundred international friends
I contacted Claire’s marketing department
Concerning all the international friends we had.
They initiated their own Fanpage.
They emailed me thanking me for the help
Claire’s had Facebook shut down all ancillary sites
including ours

5. In April of 2009 JLL & The The Dealey Group Brings Home Three Silvers!
Dealey Group initiated an March 3, 2010
TDG won three Silver MAXIs at the ICSC U.S. Shopping Center
award winning social MAXI Awards in Chicago on March 3, 2010. The Silver Award
Winning New Media campaigns including our Social Media
media program with 13 Initiative for Jones Lang LaSalle’s Retail Portfolio, our
“Scene@TheShops” Social Media campaign for Inland Western’s
malls, including Shops at Legacy in Plano, Texas, and our Teen Advisory Board
launch for Inland Western’s Southlake Town Square in Southlake,
Martinsburg Mall. Texas.
In addition to winning three Silvers, TDG is proud to have designed
the newspaper insert for Galleria Dallas’ Gold-MAXI-winning-event,
“Beauty Live”, and to have been named a MAXI finalist our Mobile
Marketing Initiative for Jones Lang LaSalle’s Retail Portfolio.
ICSC's MAXI Awards honor and recognize the premier marketing,
community outreach, sales promotion and specialty leasing
campaigns in the shopping center industry.
Click here for the complete list of 2010 U.S. Shopping Center MAXI
Award Winners.

6. By leveraging the popular New Moon character (Edward Cullen),
Martinsburg Mall recorded, edited and posted a video featuring
key merchandise in the center.

7. Two Social Media Events!
1200 Mom’s with Facebook
pages have been reached in
TWO WEEKS.
That does not include their
friends and groups.
Announcement of Dell Mini
giveaway received over 300
“like” responses within Two
Minutes.
Year One: 300 in attendance.
Year Two: 200 in attendance
Ask me about the traffic
drivers!

9. A Black Friday Promotion
Rather than have a radio DJ do a live remote. We gave the DJ a smartphone signed
into Facebook, Twitter and Hootsuite. His job was to wander the mall stores from 4am
to 10am tweeting and posting early bird sales and uploading photos. He also
responded to customer questions and would personally hunt for items.

10. Redefining Mall Guest Services
Guest Services became virtual as their service for the mall included Social Media.
Job training in the following social tools.
 Facebook
 Twitter
 Tweetdeck
 Youtube
 Livestream

11. Livestream Events
Broadcasted live on Facebook & the Mall’s website the following events.
 Two Holiday Fashion Shows
 Santa’s Arrival Parade
 Gamestop Midnight Release and Battle of The Bands on Guitar Hero.
Please review my online portfolio for more content
including, radio, video, print, social media & media negotiations.
www.capwise.yolasite.com