I was recently asked to speak at one of the 'I Love Tring Retail' Shop Talks on the subject of social media for business - specifically aimed at the local retailers. This is a copy of the presentation.
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410KWAT049
Social media is regularly quoted as being a “top priority” for UK marketers. It’s very easy for businesses to enter the space through free social media platforms but it’s more difficult for many to see the value from it; especially with such pressure to make immediate returns. This presentation will explain why socialising your brand is important but takes dedication and the realisation that social media isn’t about broadcasting but interacting. It is the latest evolution of communication and is here to stay. How should a brand go about developing a social media strategy, executing it and tracking it? We’ll aim to give you a taster in this presentation.
Learn more about social selling at http://linkd.in/1byEPQ2.
Digital disruption has revolutionized the sales and marketing landscape--72% of buyers use social media to research before making a purchase, and 81% of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.
Join LinkedIn and Oracle Marketing Cloud as we draw back the curtain and explore how to bridge the divide between sales and marketing.
You'll learn:
--Why social selling is important and valuable to both sales and marketing
--Which team is responsible for owning social selling
--How to implement a social selling strategy across both teams
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
Building strong relationships is a vital part of the overall sales process. By using social media and other digital tools we are able to create a personal brand, build strong relationships with our current and new customers, and position ourselves as the industry expert.
Z:\ Other\Smo\Presentations\Socialising Your Brand 150410KWAT049
Social media is regularly quoted as being a “top priority” for UK marketers. It’s very easy for businesses to enter the space through free social media platforms but it’s more difficult for many to see the value from it; especially with such pressure to make immediate returns. This presentation will explain why socialising your brand is important but takes dedication and the realisation that social media isn’t about broadcasting but interacting. It is the latest evolution of communication and is here to stay. How should a brand go about developing a social media strategy, executing it and tracking it? We’ll aim to give you a taster in this presentation.
Learn more about social selling at http://linkd.in/1byEPQ2.
Digital disruption has revolutionized the sales and marketing landscape--72% of buyers use social media to research before making a purchase, and 81% of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.
Join LinkedIn and Oracle Marketing Cloud as we draw back the curtain and explore how to bridge the divide between sales and marketing.
You'll learn:
--Why social selling is important and valuable to both sales and marketing
--Which team is responsible for owning social selling
--How to implement a social selling strategy across both teams
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
Building strong relationships is a vital part of the overall sales process. By using social media and other digital tools we are able to create a personal brand, build strong relationships with our current and new customers, and position ourselves as the industry expert.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
B2B Sales Has changed - now it is no longer possible (if it ever was in the first place) to generate demand. This is the age of the uber-informed customer. Social Selling is the way to get into their eye-line
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path?
In this session, you will learn:
• How to move your prospect from awareness to consideration to decision
• The best types of content to create for people AND search engines
• How to produce the right content -- even if you think your business is boring!
• How traditional and digital marketing can be combined and leveraged to work better together than individually
Social Selling Presentation - SMS Summit Chicago 2014Set2Close
This presentation discusses the current state of b2b sale and how marketing teams need to change the way they support the sales team. They need to become "sellarketers". - Julio Viskovich
We are at a crucial time where everyone from senior level marketing directors to fresh out of college interns need to become better storytellers. Why is it you ask? Well, as we move into 2016, it’s harder now than ever to successfully communicate your brand story. Content marketing is no longer a trend, it’s the way brands speak to their audience. With attention deficit on the rise, everyone is out to duel each other in order to win over their audience.
TINT and Visually are joining forces to teach you all the powerful strategies to survive today's brutal market.
Here is what we will cover in this webinar:
-The origins of storytelling and what we can learn from Shakespeare
-How to tell stories that evoke emotion and motivate action
-How to make your visual content get noticed by even those with the smallest attentions spans
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
Boost Your Search Performance with NativeAnton Shulke
When you’re forming your search marketing strategy, you’re thinking about intent. Native advertising supplements your search strategy through every step of the funnel, from discovery to intent to purchase. Join Taboola’s Performance expert Meghan Miehe and Christopher Butlin of Stringo Media as well as Chad Pollitt (Native Advertising Institute) for a deeper dive into how consumers research their purchase decisions and an analysis of each stage where native advertising and search marketing go hand in hand. We’ll discuss how consumers research products at the consideration stage, how they find brands when they intend to purchase and how to use retargeting ...
This presentation by Taboola's Meghan Miehe was part of SEMrush webinar https://youtu.be/Nkkr-MWHs1Y
What is the importance of branding, and how you can optimize digital channel for this objective. This is the presentation for sharing session with Twenty Five Forty Five Community
From SMX East 2013 - In House SEO & Social Media: How To Work Together - Top 5 Ways SEO & Social Media Can Work Together To Be Insanely Successful by Purna Virji #SMX #34D
In The Challenger Customer, CEB research identifies the Mobilizer customer as a critical player on the buyer panel. Engaging and challenging this individual is crucial to your deal’s success.
The sales landscape is changing.
With more buyers seeking insights and information online, salespeople are turning to social media to get in front of their buyer.
You can get real results using social media for sales, and this webinar will show how you can:
- Get your sales team on board with social media
- Improve sales results using the LinkedIn platform
- Use the Social Selling Index score to measure progress and success
Social Selling is the latest buzzword or hype in Social Media land.Buyers are using social media to find products and services while salespeople can leverage social media to find buyers, leads, opportunities, etc. There are many platforms and tricks and trick which this presentation will discuss.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
B2B Sales Has changed - now it is no longer possible (if it ever was in the first place) to generate demand. This is the age of the uber-informed customer. Social Selling is the way to get into their eye-line
Prospects are more informed before the point of purchase than in any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path?
In this session, you will learn:
• How to move your prospect from awareness to consideration to decision
• The best types of content to create for people AND search engines
• How to produce the right content -- even if you think your business is boring!
• How traditional and digital marketing can be combined and leveraged to work better together than individually
Social Selling Presentation - SMS Summit Chicago 2014Set2Close
This presentation discusses the current state of b2b sale and how marketing teams need to change the way they support the sales team. They need to become "sellarketers". - Julio Viskovich
We are at a crucial time where everyone from senior level marketing directors to fresh out of college interns need to become better storytellers. Why is it you ask? Well, as we move into 2016, it’s harder now than ever to successfully communicate your brand story. Content marketing is no longer a trend, it’s the way brands speak to their audience. With attention deficit on the rise, everyone is out to duel each other in order to win over their audience.
TINT and Visually are joining forces to teach you all the powerful strategies to survive today's brutal market.
Here is what we will cover in this webinar:
-The origins of storytelling and what we can learn from Shakespeare
-How to tell stories that evoke emotion and motivate action
-How to make your visual content get noticed by even those with the smallest attentions spans
In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns.
You will learn:
How social listening can lead to your strongest, most creative campaigns
How to identify signals that your campaign is working and reaching the right audience
Effective tips you can implement in your social strategies to make them more creative
Boost Your Search Performance with NativeAnton Shulke
When you’re forming your search marketing strategy, you’re thinking about intent. Native advertising supplements your search strategy through every step of the funnel, from discovery to intent to purchase. Join Taboola’s Performance expert Meghan Miehe and Christopher Butlin of Stringo Media as well as Chad Pollitt (Native Advertising Institute) for a deeper dive into how consumers research their purchase decisions and an analysis of each stage where native advertising and search marketing go hand in hand. We’ll discuss how consumers research products at the consideration stage, how they find brands when they intend to purchase and how to use retargeting ...
This presentation by Taboola's Meghan Miehe was part of SEMrush webinar https://youtu.be/Nkkr-MWHs1Y
What is the importance of branding, and how you can optimize digital channel for this objective. This is the presentation for sharing session with Twenty Five Forty Five Community
From SMX East 2013 - In House SEO & Social Media: How To Work Together - Top 5 Ways SEO & Social Media Can Work Together To Be Insanely Successful by Purna Virji #SMX #34D
In The Challenger Customer, CEB research identifies the Mobilizer customer as a critical player on the buyer panel. Engaging and challenging this individual is crucial to your deal’s success.
The sales landscape is changing.
With more buyers seeking insights and information online, salespeople are turning to social media to get in front of their buyer.
You can get real results using social media for sales, and this webinar will show how you can:
- Get your sales team on board with social media
- Improve sales results using the LinkedIn platform
- Use the Social Selling Index score to measure progress and success
Social Selling is the latest buzzword or hype in Social Media land.Buyers are using social media to find products and services while salespeople can leverage social media to find buyers, leads, opportunities, etc. There are many platforms and tricks and trick which this presentation will discuss.
Corporate Social Media Marketing (SMM) Course Detailed OutlineAsif Anwar
Bangladesh Internet Marketing Professionals' Association (BIMPA) is offering Social Media Marketing (SMM) course for Bangladeshi online marketers, corporate employees, consultant, businesses, and entrepreneurs. This presentation is about the detailed outline of the Corporate SMM course. Initially hosted by Creative IT.
The course covers:
Class-1: Introduction to Social Media
- Social Media Marketing Basics
- Social Media Marketing Glossary
- Setting up Social Media Profiles and Pages
- Social Media Marketing Insights
- Defining social media goals and building strategy
- Some SMM Case Studies
Class-2: Social Medial Marketing (SMM) Research
- Understanding EdgeRank
- Measuring Social Media KPIs
- Klout and Social Media Influence
- Facebook Insights & Consumer Research (Analyze and research on your existing audience)
- Social Media Consumer Behavior
Class-3: Content Idea Generation & Development
- Keyword Research for SMM
- Social Media Listening Strategy
- Content Repurposing
Class-4: Social Networking and Target Marketing
- Datamining for Target Market
- Social Media Community Building & Management
- Understanding Graph Search
- B2B Lead Generation in Social Media
- Finding Social Media Influencers
- Using Owned Contacts in Social Media
Class-5: Social Media Advertising
- Social Media Advertising Options
- Determine Social Media Advertising Strategies
- Introducing ad dashboards in Facebook and LinkedIn
- Tips and Tricks in Social Media Advertising
- Social Media Advertising Case Studies
Class 6 & 7: Online Branding with SMM
- Social CRM & Social PR
- Best practices in SMM
- Location Based Branding (Marketing in specific geographic area)
- Personal Branding in Social Media
- B2B Branding with LinkedIn
- Social Media Event Management
- Subliminal Branding in Social Media
- Video Marketing (Gain more views and subscriptions for your videos)
Class-8: Social Media Optimization (SMO)
- Open Graph & Facebook Optimization
- Social Media Optimization or SMO (Optimizing Website for Social Media)
- Integrating Others Channels for Social Media
- Content Marketing Fundamentals
- Viral Content Strategies
- Increase Social Media Engagements
- Increase Audience (Increase Likes, Fans, Followers, Subscribers)
- Social Media Task Scheduling & Automation
- Tools for Monitoring Social Media (Listen & monitor competitive performance)
- Online Reputation Management
- Measuring Performance & KPIs
- Social Media Marketing (SMM) Tools
- SMM Resources and Followup (Ways to get help and learn more about SMM)
Here is a presentation that Amy Atkinson delivered on July 25, 2014 to the Nashville Chapter of the Association of Fundraising Professionals. The full-house crowd was an impressive group of nonprofit leaders gathered to discuss how nonprofits can leverage communication strategies to help their organizations reach their goals of branding, awareness, education and fundraising. We addressed the reality of small marketing teams and tiny communications budgets, and tips on establishing priorities and maximizing resources. We focused on content marketing and digital delivery channels.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
What happens when we take a creative destructionist strategy toward content marketing? Are we truly doing things in new and innovative ways, or simply hitting the publish buttons? In this discussion, presented at Digital Summit Detroit, Microsoft's Group Product Marketing Manager and Social Data Expert, Geoff Colon goes deep into looking at a topic from a parallax view. Why is the best content a combination of entertainment and education? How do visuals enhance emotional resonance? Why should marketing be approached more like a DJ than a marketer?
For more disruptive ways to look at your marketing, follow Geoff on Twitter @djgeoffe or view his videos at youtube.com/djgeoffe
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
Measurement and analysis seem to become more important every day and there are a variety of tools out there, but how do you pick the right ones? This presentation would be a review of digital tools used for online measurement. Tools would include traditional PR monitoring tools (i.e. Cision); social media reporting tools (i.e. Sprout Social/Hootsuite); Digital monitoring tools (i.e. Nuvi/Digimind); Website tools (i.e. Google Analytics & SimilarWeb)
Transforming Employees Into Brand AmbassadorsLauren Friedman
According to the 2014 Edelman Trust Barometer, customers trust the average employee 2X more than a chief executive. Many brands are overlooking one of the most valuable types of advocates — their employees.
Social media gives brands an avenue to do much more than market and advertise. In this new era, our connected customers expect more from us. Social media allows us to deepen customer relationships and becoming a true social business requires all employees.
In this session, Adobe’s Head of Social Business Enablement will walk you through the ins and outs of Adobe’s social media employee training program, Social Shift, as well as the activation programs that take social media training to the next level. By infusing social media into every aspect of the way Adobe does business, we empower and enable all Adobe employees to be active on social media both personally and professionally. Walk away with an understanding of how to run a social media training program and the value it brings to your business.
Measuring Your Pharmacy's Return on Influence
How many people is your message reaching? Who exactly is it reaching? Can you measure the impact of your efforts? What gets measured gets improved--once you understand how to answer these questions, you can significantly improve your social media marketing efforts and fortify strong relationships with your community.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Alinea Partners Social Media - Why it's Different with Us!Leahanne Hobson
Our approach to social media - for you and your partners - is different. We give you the skills you need, rather than taking over your corporate or personal identity by doing it all for you. Contact us to hear more ... office@alinea-partners.com
Effective marketing in today’s world almost by definition requires digital marketing and specific social media strategies. There are a dizzying array of social networks and digital vehicles for companies to leverage in trying to engage existing and potential customers . Many companies do not even know where to get started in the realm of digital marketing. This course will teach you to speak the language of digital marketing from A/B testing to SEO, help you define the value proposition for digital marketing channels including LinkedIn Facebook, and direct e-mail for your company, and will explore best practices in designing, executing and managing marketing programs that deliver measurable ROI for your company’s valuable marketing dollars.
How to create content that fuels your sales funnel (pdf)Stickyeyes
Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
11. Social Media
Top Tips
• Online selling
• Calls to Action
• Encourage reviews
• Measure activity
• Content
• Get personal
• Create links
• Videos and podcasts
Welcome
Intro to APM
Today here to talk to you about social media for your business
Only got an hour including questions and answers, so fairly quick run through
This is what we’ll be covering today
APM is a strategic marketing company and we’ve been in business now over 8 years.
We offer marketing consultancy, and social media makes up just one strand of our business as you can see here
The majority of our clients work with us as an outsourcing marketing department, but we also have a few clients who dip in and dip out as their business demands
So ….. Whats the point of social media, the ultimate goal?
Well it says it here: That your customers have a GREAT experience and LOVE the brand so much that they want to SHARE IT with others
If you think about your own attitude, whether on social media or not, if you work with a great business or have a great experience in a shop, we naturally want to share that information with others. And social media provides a ready made platform to do just that.
And because we’re all connected to people who are connected to other people, your REACH is a lot greater than just Tring High Street.
Social media therefore provides an opportunity, a tool, to engage with your customers online
So what does this mean to retailers like yourselves?
First - To improve a customers experience we can do this by making sure they are more satisfied and happier and we can do this in a number of ways at it says here.
Second - To build brand love, we do this by being relevant and engaging with customers online, with the right message at the right time.
As well as improving the customer experience, the data and insights that you learn from social media will provide key opportunities for your brand moving forward.
Hands up those of you who have a social media strategy? That’s great, no better way to ensure maximum success – so you can go home now right?
A social media strategy sets out clear indicators for you (and your team if you have one) as to what your social media will look like, which platforms you’ll use, the types of messages you’ll put out there and of course who you're reaching out to.
Ive identified here 8 steps for that process. We’re going to look in detail at just a few of these.
Goals,
Platform
Review
However, that doesn’t mean the rest aren’t important – because they will help you identify what your customers and competitors are already doing online, and will help you optimise your accounts and refine and develop your content.
The key is to define your critical success factors at the beginning, as part of the social media strategy. What these critical success factors will look like very much depends on what you as the business owner, wants to achieve from the social media. Here are some questions you need to ask yourself:
What are you looking to achieve:
increase in website traffic?
Increased online visibility?
More interaction?
Improved brand presence online?
More sales?
How much time and effort are you willing to give to the social media activities?
- Will you be recruiting a member of staff? How much will they cost? Or will you need to outsource the activity?
Once you have the answers to these questions you can define the methods of best measuring and evaluating the outcomes.
So which platforms do you choose? And one or multiple platforms?
The key is to understand where your ideal customers ‘live’ on social media. And to do this, you’ll need to have a clear understanding of your target audience, so their gender, age, interests etc.
Are they mostly on Facebook?
Do they prefer to tweet or are they more B2B focused and spend their time on LinkedIn?
Once you have this knowledge, you can decide where to focus your social media efforts.
Equally reviewing Google Analytics will help identify where your website visitors have come from in terms of referrer sites.
There is no right or wrong answer to this. The answer will come through a detailed assessment of your target audience during the social media strategy phase.
To review your activity, you need to measure it which comes down to that fateful word… Analytics. So how useful are they really?
Well at the very least you will have invested time and effort in your social media activities, if not money…
So throughout your social media campaign, it is essential to review the analytics. Why? Well, you need to know whether your content is being read by your target audience and that they are interested in what you have to say. Poor quality content, sent out at the wrong time to the wrong audience, is worse than having no content at all. If you use a scheduling tool such as Hootsuite or Buffer there are a range of reports which will help you to analyse the social media performance, platforms too. The reports will provide information such as how many people reacted to the post, liked/shared and retweeted the post, the top performing post, increase in followers and so on. Don’t ignore the reports – they can help you to tweak your social media campaigns to achieve maximum success.
If you regularly receive stats from Facebook, Twitter and Instagram then it’s important to understand what these stats mean. You are looking for ‘reach’ and ‘engagement’. In simpler terms this means how many people saw the post, liked, shared, commented and re-tweeted the post.
Are you considering social media advertising? Ever wondered what the difference is between creating a Facebook ad campaign and boosting a post?
Before going into the detail it’s important to understand that Facebook provides a variety of ad formats these days. It’s important to familiarise yourself with these different formats by checking out the help pages on Facebook.
Examples include boosted posts, promote page, promote website, specific CTA
Goals can include:
-Page Post Engagement
-Page Likes
-Website Clicks
-Website Conversions
-App Installs
-Video View and more.
Once you choose your goal, you can begin setting up your campaign which includes more detailed targeting options such as age, gender, interests, and location. You then add a budget, the media type (ie video or image) and messaging. There are various call to action buttons to choose from such as Contact Us, Book Online, Shop Now, and so on.
Good no of followers already good for creating lookalike audience/mirror image
If you sell online, make sure it’s a simple process and ensure all of your platforms are optimised for mobile
CTAs – tell people what you want them to do, such as apply now, book online, contact us, learn more, shop now etc
Encourage customer reviews, don’t underestimate the importance both in terms of influence and SEO
Measure activity – as just mentioned – both within the platform and via Google analytics – paid for tool such as sprout social
Develop your content to meet the needs of your customers
Get personal to develop a deeper level of engagement
Create links to make it really easy for people to find what youre talking about
Create videos and use podcasts to add a different dimension to your posts, widen your net and attract a different audience