Social media strategy for hospital
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This document outlines a social media strategy for a hospital's interventional radiology department. It identifies key audiences such as patients, students, and other doctors to educate about interventional radiology services. The strategy recommends using LinkedIn, YouTube, Facebook, Twitter and Pinterest to share information about specific doctors, the hospital, and announcement events. It provides guidance on content types and best posting times for each platform to effectively engage audiences and measure success.
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Hospitals And Social Media
The document discusses hospitals' use of social media. It notes that while over 5,700 hospitals exist in the US, only 367 participate in social media. Some key facts presented include that over 300 million people use Facebook, yet only 190 hospitals have a Facebook page, and only 267 have a Twitter page. The document advocates that hospitals can benefit from social media to monitor reputation, introduce staff/services, and strengthen patient relationships.
WEGO Health FDA Social Media Presentation, Question 5
Health activists and social media users believe that healthcare companies should actively monitor online conversations to help identify potential adverse events. However, these companies should respect people's anonymity and privacy online. If an adverse event is reported but the patient cannot be identified, healthcare companies should encourage social media sites to post links for reporting. They should also post links themselves or send private messages, but should not search extensively for private contact information. Many health activists think protecting privacy is important, especially for those wishing to remain anonymous online.
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Does your hospital have a comprehensive strategy in place that can deliver specific health care solutions? Is your organization ready to move? Do you understand the challenges involved?
Do you understand the common mistakes and missteps others have made?
Have you researched and addressed the special concerns social media has for health care organizations? Will you be able to measure your progress against your goals? We can help you answer these and other critical questions, recommend strategies, implement components and assist with integration issues.
Global Blindness: Situation analysis
Global Blindness: Situation analysisInternational Centre for Eye Health, London School of Hygiene & Tropical Medicine
Situation analysis is a collection of methods that helps planners and managers understand an organisation’s performance and internal and external factors affecting it. It helps us to understand where we are now, and what should come next in terms of planning. As you watch, think about who to involve when planning in eye care at a hospital, district, or national level, and what information must be available to conduct a situation analysis.
© 2016 International Centre for Eye Health, London School of Hygiene & Tropical Medicine. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license.
Taken from the free online course: Global Blindness: Planning and Managing Eye Care Services. We encourage the use and adaptation of this resource for teaching and learning. Find more Open Educational Resources for eye care on our website at http://iceh.lshtm.ac.uk/oer Social Media Access in Hospitals
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The document discusses hospitals' use of social media. It notes that while over 5,700 hospitals exist in the US, only 367 participate in social media. Some key facts presented include that over 300 million people use Facebook, yet only 190 hospitals have a Facebook page, and only 267 have a Twitter page. The document advocates that hospitals can benefit from social media to monitor reputation, introduce staff/services, and strengthen patient relationships.
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Health activists and social media users believe that healthcare companies should actively monitor online conversations to help identify potential adverse events. However, these companies should respect people's anonymity and privacy online. If an adverse event is reported but the patient cannot be identified, healthcare companies should encourage social media sites to post links for reporting. They should also post links themselves or send private messages, but should not search extensively for private contact information. Many health activists think protecting privacy is important, especially for those wishing to remain anonymous online.
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Does your hospital have a comprehensive strategy in place that can deliver specific health care solutions? Is your organization ready to move? Do you understand the challenges involved?
Do you understand the common mistakes and missteps others have made?
Have you researched and addressed the special concerns social media has for health care organizations? Will you be able to measure your progress against your goals? We can help you answer these and other critical questions, recommend strategies, implement components and assist with integration issues.
Global Blindness: Situation analysis
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Situation analysis is a collection of methods that helps planners and managers understand an organisation’s performance and internal and external factors affecting it. It helps us to understand where we are now, and what should come next in terms of planning. As you watch, think about who to involve when planning in eye care at a hospital, district, or national level, and what information must be available to conduct a situation analysis.
© 2016 International Centre for Eye Health, London School of Hygiene & Tropical Medicine. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license.
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Hospitals are using social media to improve patient experiences, educate communities, and encourage user interaction. Engaging content like pictures, stories, questions, and health information helps build connections and trade fans with similar organizations. Consistent use of keywords and a personalized approach helps reinforce organizational goals and focus.
For hospitals, social media is really a good thing - particularly in a crisis.
The presentation was given on Oct 7, 2011 at the VSHMPR conference in Richmond, VA. Focusing on crisis communication and social media, I wanted to show risk-adverse hospital PR and communication professionals that social media is actually a good thing. Outlining the key positive characteristics of social media, including trust, credibility and transparency, I sought to convey that social media is a natural extension of communications and highlights a much needed change in healthcare.
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The document discusses how hospitals can use social media tools like Facebook, YouTube, and Twitter. It provides examples of how different hospitals are using these platforms for customer service, community outreach, education, public relations, crisis communication, and recruitment. The University of Maryland Medical Center's experience using these tools is described in detail. The presentation emphasizes that social media is about conversation, not lectures, and that its impact is hard to quantify but includes increased exposure and engagement.
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Offer quality eye care at reasonable cost.
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Eradication of eye diseases.
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Communication media
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Social Media for Small Business
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Media Powerpoint Presentation
1) The document describes the process of creating a music magazine focused on the grime genre. Key elements included a footballer on the front cover to inspire students, using bright colors to appeal to the target audience of male sports fans.
2) Photoshop was used to professionally edit images while InDesign helped construct the magazine artifacts. Reflections noted the importance of planning and improving software skills.
3) The main assignment covered a grime music magazine front cover featuring artist Ola, a contents page with articles on music, prizes and football, and a double page interview spread with artist YSK. Colors and fonts were linked across pages.
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The document discusses the organization of hospitals. It defines a hospital as a social organization that brings together people with different skills and knowledge to provide patient care through a hierarchy. Hospitals have a matrix organizational structure with both vertical and horizontal lines of authority. This allows for decentralized decision-making while maintaining central control. The organizational chart is complex to accommodate different professional groups like doctors, nurses, and administrative staff. Formalization of roles and standardization of processes are important to integrate these groups toward the common goal of patient care.
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This document summarizes a presentation about the role of social media in healthcare given by Lee Aase from the Mayo Clinic Social Media Network. The presentation discusses how social media has become an important part of Mayo Clinic's operations and patient outreach over time. It also highlights two Canadian collaborations, including developing an online social media curriculum with Hootsuite and hiring a community director. The presentation promotes the Mayo Clinic Social Media Network as a resource for healthcare professionals to learn best practices in using social media.
Media and types of communication
The document discusses different types of communication media and communication. It describes physical media like meetings and viral communication which allow people to see and hear each other in person. Mechanical media examples include email, newsletters, letters, billboards and social media which use written or electronic channels. Communication can be verbal through oral communication like conversations or written communication. It can also be non-verbal through body language and facial expressions. Communication styles can be formal through official meetings and memos or informal without rigid rules.
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Max Bupa Social Media Campaign Report for #EveryIndianFamilyNeeds
Max Bupa in association with MindShift Interactive introduced the digital campaign - #EveryIndianFamilyNeeds. The campaign highlighted the peculiar things that make our families quintessentially Indian. With the main objective to educate people about the importance of health insurance in a fun and quirky manner, the first half of the campaign focused on generic things like cricket and Bollywood – elements that drive us and that are found in all Indian families. During the campaign, Max Bupa also hosted a Twitter contest asking people to share their unique family needs, thereby garnering high interaction and engagement on the platform as well as some user generated content. The latter half of the campaign took a more educational approach and focused on the different kinds of health insurance plans, their suitability and significance for each kind of family, making the whole campaign very informative and helpful.
Hospitals on Social Media
Hospitals are using social media to improve patient experiences, educate communities, and encourage user interaction. Engaging content like pictures, stories, questions, and health information helps build connections and trade fans with similar organizations. Consistent use of keywords and a personalized approach helps reinforce organizational goals and focus.
For hospitals, social media is really a good thing - particularly in a crisis.
The presentation was given on Oct 7, 2011 at the VSHMPR conference in Richmond, VA. Focusing on crisis communication and social media, I wanted to show risk-adverse hospital PR and communication professionals that social media is actually a good thing. Outlining the key positive characteristics of social media, including trust, credibility and transparency, I sought to convey that social media is a natural extension of communications and highlights a much needed change in healthcare.
Presentation at the Oklahoma Hospital Association
The document discusses how hospitals can use social media tools like Facebook, YouTube, and Twitter. It provides examples of how different hospitals are using these platforms for customer service, community outreach, education, public relations, crisis communication, and recruitment. The University of Maryland Medical Center's experience using these tools is described in detail. The presentation emphasizes that social media is about conversation, not lectures, and that its impact is hard to quantify but includes increased exposure and engagement.
Edelman-digital trends 2017
Edelman Digital's 2017 Trends Report explores emerging trends that will impact brands in the coming year. The report focuses on changes observed in 2016 and covers topics like paid media, influencer marketing, search, entertainment, conversational technologies, B2B marketing, and blockchain. The report provides both observations on these trends as well as recommendations for how brands can leverage new technologies and approaches to drive business results. Key trends discussed include the growth of immersive content like virtual and augmented reality, changes in mobile video consumption, the rise of live streaming video, and new opportunities for using wearable technologies in content creation.
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Model of six primary modes of communication, plotted on a two-axis grid of broadcast<->interactive and personal<->public.
Media And Mode Of Communications
This document provides an overview of various means and modes of business communication, including mobile phones, telephones, and the internet. It discusses the history and basic principles of mobile phones and telephones, and gives a brief history of the internet as well as how it has enabled communication tools like email. The document also explores preferred communication modes and ensuring effective communication within businesses and projects.
Social Media Planning for Hospitals
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Modes and Media Communication.
Modes and Media Communication.We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program.
As there is various mediums for communication which differs in speed and accuracy, Understanding different Modes of Communication is important for having an effective communication.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAcEye Hospital Literature
Detailed Literature & Space Requirements To Design Interiors And Architectural Elements Of An "EYE HOSPITAL".
Arvind eye care hospital
Offer quality eye care at reasonable cost.
Provide services to rich and poor alike.
Financially self supporting.
Eradication of eye diseases.
Types of media
This document discusses different types of media that can be used for advertising purposes, including their advantages and disadvantages. It covers word-of-mouth marketing, newspapers, television, magazines, the internet, internet advertising, types of digital cameras including DSLR, video, and CCD cameras. The key is to understand each media's strengths and weaknesses to create successful advertising campaigns combining different media strategically.
Communication media
This document discusses different types of communication media, including guided and unguided media. Guided media includes physical transmission paths like twisted pair wire cables, coaxial cables, and fiber optic cables. Twisted pair cable uses two copper wires twisted together to transmit signals and is inexpensive but has limited bandwidth. Coaxial cable has better data transmission but is more expensive. Fiber optic cable can transmit large amounts of data over long distances but installation is costly. Unguided media transmits signals through radio waves, microwaves, or infrared without a physical path. Radio waves have low frequency while microwaves provide multiple channels but require line of sight. Infrared works well over short distances and is used in devices like TV remotes.
Social Media for Small Business
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Media Powerpoint Presentation
1) The document describes the process of creating a music magazine focused on the grime genre. Key elements included a footballer on the front cover to inspire students, using bright colors to appeal to the target audience of male sports fans.
2) Photoshop was used to professionally edit images while InDesign helped construct the magazine artifacts. Reflections noted the importance of planning and improving software skills.
3) The main assignment covered a grime music magazine front cover featuring artist Ola, a contents page with articles on music, prizes and football, and a double page interview spread with artist YSK. Colors and fonts were linked across pages.
4) Feedback prompted changing the front cover image and writing font to
Social Media in the Healthcare Industry
Focusing in on the importance of social media when it comes to Healthcare providers reaching patients and the community.
Hospital as an organisation
The document discusses the organization of hospitals. It defines a hospital as a social organization that brings together people with different skills and knowledge to provide patient care through a hierarchy. Hospitals have a matrix organizational structure with both vertical and horizontal lines of authority. This allows for decentralized decision-making while maintaining central control. The organizational chart is complex to accommodate different professional groups like doctors, nurses, and administrative staff. Formalization of roles and standardization of processes are important to integrate these groups toward the common goal of patient care.
Social Media In Healthcare: Coming of Age
This document summarizes a presentation about the role of social media in healthcare given by Lee Aase from the Mayo Clinic Social Media Network. The presentation discusses how social media has become an important part of Mayo Clinic's operations and patient outreach over time. It also highlights two Canadian collaborations, including developing an online social media curriculum with Hootsuite and hiring a community director. The presentation promotes the Mayo Clinic Social Media Network as a resource for healthcare professionals to learn best practices in using social media.
Media and types of communication
The document discusses different types of communication media and communication. It describes physical media like meetings and viral communication which allow people to see and hear each other in person. Mechanical media examples include email, newsletters, letters, billboards and social media which use written or electronic channels. Communication can be verbal through oral communication like conversations or written communication. It can also be non-verbal through body language and facial expressions. Communication styles can be formal through official meetings and memos or informal without rigid rules.
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Max Bupa Social Media Campaign Report for #EveryIndianFamilyNeeds
Max Bupa Social Media Campaign Report for #EveryIndianFamilyNeeds
For hospitals, social media is really a good thing - particularly in a crisis.
For hospitals, social media is really a good thing - particularly in a crisis.
Similar to Social media strategy for hospital
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This document discusses how Twitter can be used by surgeons to communicate medical evidence and influence public opinion. It provides examples of how Neil Floch, a bariatric surgeon, grew his Twitter following from 3,500 to 12,300 by tweeting studies, engaging with other users, and creating visual summaries of articles. The document outlines best practices for crafting effective tweets, such as including pictures, tagging other users, and using hashtags. It also shows how Twitter can measure the impact of tweets by tracking retweets, likes, and the results of polls. The overall message is that Twitter is a powerful tool for surgeons to educate the public and advocate for issues like obesity treatment.
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This document outlines marketing strategies for telemedicine programs. It identifies target audiences as patients who cannot easily access care due to travel difficulties, privacy concerns, or cost. Benefits of telemedicine include time and cost savings for patients, and maintaining quality of care. Local providers are encouraged to refer patients who need specialists not available locally or who have issues traveling. Suggested outreach methods include community events, traditional and social media, collaborating with schools and clinics, and direct marketing to providers. The resources provided offer additional telemedicine marketing strategies.
Reshape09
This document discusses why social media is essential for the future of healthcare and how organizations can get started using social media. It argues that social media tools are free or inexpensive, consistent with organizational values of transparency, and help engage patients and employees. The document provides an overview of popular social media platforms like blogs, YouTube, Twitter and encourages organizations to claim their online identities on these channels and experiment with low-cost tools like smartphones and Flip cameras to get started.
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The document provides an overview of a Twitter training session titled "Tweetcamp." The goals of the session are to help participants better understand social media using Twitter as an example, see applications of Twitter for their work, and get started using Twitter productively. The document compares and contrasts Twitter and Facebook/blogs, provides tips on using hashtags and bio/tweet anatomy, and discusses what types of content to tweet. It also describes a practical case study and tools for tweeting. The session concludes with a Twitter chat where participants can introduce themselves and ask questions about using Twitter in healthcare/research.
WHPRMS Presentation
Social media are essential to the future of healthcare and organizations can get started easily and inexpensively. The document discusses how Mayo Clinic uses social media like blogs, podcasts, YouTube, and Twitter to share patient stories, enhance their brand, and distribute medical information. It provides examples of how low-cost or free social media tools have helped Mayo Clinic engage millions of online viewers and listeners. The document advocates that healthcare organizations adopt social media to give voice to patients and employees, facilitate care delivery, and market themselves at little to no financial cost.
Social Media for Surgeons
Dr. Patta Radhakrishna is the Director & Senior Consultant in Surgical Gastroenterology at SIMS, Chennai. He has described his own experience of having begun, sustained and successfully run a facebook group - that too a staid, strictly professional one - for more than a decade called Learning General Surgery.
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Online Tools for Assessment & Treatment
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This document discusses Mayo Clinic's use of social media for engaging and educating patients. It provides statistics on internet and social media usage. It then outlines Mayo Clinic's history with social media and different platforms like Facebook, Twitter, YouTube, and Pinterest. It discusses best practices for using each platform and provides examples of how patients have benefited from Mayo Clinic's social media presence.
#SoMe for Surgeons: Opportunity & Peril - 2018 - St. Agnes Grand Rounds - final
This document discusses the opportunities and risks of physicians using social media professionally. It begins by defining social media and providing statistics on its growth and medical professionals' use of platforms like Twitter. The document then explores how physicians, medical institutions, and patients currently use social media for accessing new information, education, collaboration, and more. It also outlines some of the key risks around privacy, professionalism, and information credibility. Overall, the document advocates for physicians to leverage social media wisely while following guidelines to address risks and opportunities it provides for medical knowledge sharing and community building.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameGrow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Social media strategy for hospital
- 1. Social Media strategy for Hospital
- 2. Why I need social media ? To talk about:- Interventional Radiology Doctor and hospital Announcement about seminar or lectures
- 3. Who are my audience? • At first I should target not only patient but also anyone who didn't know the Interventional Radiology Patients Students Doctors in another field
- 4. What do I want to tell them ? Interventional Radiology • What it is? • And for any purpose I can use it ? Doctor • To talk about the Doctor and his C.V. and his works • to talk about the hospital and it’s works Announcement • Seminars • Lectures
- 5. Which social media I use ? • LinkedIn • YouTube • Facebook • Tweeter • Pinterest
- 6. How am I going to tell them ? LinkedIn • Posting C.V for the doctor • Posting the last works for the hospital You Tube • Posting videos about Interventional Radiology Facebook • Posting videos and pictures and writing posts about (hos,doc,interv) Tweeter • Posting tweets about the last Pinterest • Posting infographic
- 7. How often am going to post? •Best times to post is from 1 to 4 and not posting between the time 8 pm to 8 am •It must b 10 posts per week Facebook •Best time to tweets is 5 PM •Tweet per hour from 1 to 4 •Best days to tweet is weekend and midweek •5 posts per day Tweeter •1 Pm to 3 pm •Post per week YouTube •From 2pm to 4 om •8 pm to 1 am Pinterest •Best time to post from 7 to 9 am •Best time is 5 pm to 6 pm •20 posts per month LinkedIn
- 8. How to measure my success ? Insights on Facebook Google analytical Tweet burner Num of watching and likes on YouTube Num of pin posts on pinterst