Professional Social Networking Online CommunitiesKiKi L'Italien
Sean Bordner's Presentation for "DelCor and SusQtech Present: Private Social Networks vs Publicly Available Tools" held on Dec 10, 2009 in Washington, DC.
Digital Ethnography: New Ways of Knowing Ourselves and Our CultureRuss Nelson
Presentation given at the Web 2.0 Expo in New York on Nov 11, 2009.
Online advertisers and web analysts are awash in a sea of data: pageviews, CPMs sold, subscriptions, sentiment, friends, fans, click-through rates, comments, posts, re-tweets… These metrics are great at identifying the “Who?” and “What?” of online behavior but they often leave out the “How?”, “Where?”, and “Why?”.
Unlike traditional market research, ethnography uses observation to focus on what people do, not on what they say they do. Ethnography communicates a social story, pulling the audience into the daily lives of the respondents. Despite the introduction of new technologies like social media, humans are still telling the same, vivid stories, just in different ways.
Professional Social Networking Online CommunitiesKiKi L'Italien
Sean Bordner's Presentation for "DelCor and SusQtech Present: Private Social Networks vs Publicly Available Tools" held on Dec 10, 2009 in Washington, DC.
Digital Ethnography: New Ways of Knowing Ourselves and Our CultureRuss Nelson
Presentation given at the Web 2.0 Expo in New York on Nov 11, 2009.
Online advertisers and web analysts are awash in a sea of data: pageviews, CPMs sold, subscriptions, sentiment, friends, fans, click-through rates, comments, posts, re-tweets… These metrics are great at identifying the “Who?” and “What?” of online behavior but they often leave out the “How?”, “Where?”, and “Why?”.
Unlike traditional market research, ethnography uses observation to focus on what people do, not on what they say they do. Ethnography communicates a social story, pulling the audience into the daily lives of the respondents. Despite the introduction of new technologies like social media, humans are still telling the same, vivid stories, just in different ways.
Week 2 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Computer Mediated Communication.
This isn't what I thought it was: community in the network ageNancy Wright White
A narrated version can be found here: https://www.youtube.com/watch?v=YB82kbj-NXw This was a short remote presentation that was part of a panel at the CACUSS 12.0: Engaging Digital Citizens conference <http: /> in Vancouver BC, Canada.
Week 2 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Computer Mediated Communication.
This isn't what I thought it was: community in the network ageNancy Wright White
A narrated version can be found here: https://www.youtube.com/watch?v=YB82kbj-NXw This was a short remote presentation that was part of a panel at the CACUSS 12.0: Engaging Digital Citizens conference <http: /> in Vancouver BC, Canada.
This isn't what I thought it was: community in the network age
Modes of Communication
1. SUNY Fredonia Web Content Management (WCM) Research Report
Conceptual models continued
Modes of Communication
Some online tools may work well for one purpose (mode), like mass distribution, but
may prove inappropriate for another mode (coordinating a small workgroup’s e ort).
Six common communication modes are shown below.
Scale: Few: ’s of users, Many: ’s to , , ’s of users
interact,
participate,
collaborate,
coordinate
One-to-One
conversation, phone, email,
instant messaging (IM)
Many-to-Many
enterprise content management
(ECM), social networks, wiki,
forum, listserv, learning
Few-to-Few management system (LMS)
group discussion,
email, listserv, blog,
IM chat room, team
project management
private, public,
personal general
Many-to-Few
service portal, online survey,
help desk, customer relationship
management (CRM)
One-to-Few
classroom lecture,
email, listserv, blog,
personal web site,
podcast
One-to-Many
mass communication, web site,
blog, listserv, newsletter, mass
email tools, radio, tv, newspaper,
publish, podcast
distribute,
broadcast
By: SUNY Fredonia Web Steering committee, Email: webmaster@fredonia.edu Page /
Version: Draft v.., modifed :PM, July ,
URL: http://www.fredonia.edu/pr/web/pdf/WCM_Research_.pdf