Slides for a web event with Roman Mars, host and producer of 99% Invisible, and Carol Varney, Director of the Bay Area Video Coalition on helping youth radio groups fundraise with online tools.
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Fundraising For Youth Radio Groups with Roman Mars and Carol Varney
1. Online Fundraising for Youth
Radio Groups
Web event with Roman Mars
and Carol Varney
March 4, 2014
2. On the call
Roman Mars, host & creator of 99% Invisible
Carol Varney, Executive Director at the
Bay Area Video Coalition (BAVC)
Host: Jones Franzel, Former Generation PRX Director
Housekeeping
- Type questions in the box on your control panel (we’ll answer these at
the end)
- Choose your audio method on your control panel
3. Webinar Overview
1. Kickstarter 101(in brief!)
2. Conversation with Roman Mars on the
success of the 99 % Invisible
campaigns
3. Presentation from Carol Varney of
BAVC: Where to go online to find
funding and how to build an online
fundraising profile
4. Questions from you
4. Youth Radio Groups & Money
• Lots of great ideas and content, many
devoted listeners and producers. What most
youth radio groups don’t have… is money.
• Hope to use this call to build our capacity to
develop strategies that work
• We’ll look at crowd-funding and grantfunding, but themes carry through both
approaches
• The ace you all have up your sleeve: You’re
storytellers and teachers. Fundraising is about
including donors in the compelling story of
what you do.
5. • World’s largest funding platform (yesterday passed $1 Billion in
pledges from 5.7 million people)
• Exclusively for creative projects (not charities or causes)
• Kickstarter is also a *storytelling* platform: video, image, built-in
blogging
• Mix of commerce and patronage (not donation)
• Creators maintain full ownership and complete control of their
projects
• Success rate of 40% (but 80% of projects that raise more than
20% of goal are successful)
7. Where to go for more
• By the
numbers:https://www.kickstarter.com/hel
p/stats
• How to create a campaign:
https://www.kickstarter.com/help/school
• PRX and Kickstarter FAQ:
http://www.prx.org/tools-andresources/kickstarter
• PRX’s curated page on Kickstarter:
https://www.kickstarter.com/prx