3. 1. Find Your
Forest
Social Media is
not a bonsai.
You can’t stand alone.
You are part of a conversational
eco-system.
4. Noise is our
friend and our
nemesis. Learn
to harness it,
ride with it and
rise above it.
2. Noise = Power
5. People want to
know what
others are doing,
saying and
buying.
We know our
affiliations
represent us,
and we also want
to have
something to
share.
3.Endorsements
6. We make
decisions on-
the-fly, while
consulting 3
sources. We
interact
constantly. We
adore our
phones.
4.Life is Mobile
7. Broadcasting is
old news. Using
social media
includes
listening and
engaging.
5. Update Your Thinking