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Social Media
         Salon
at Louise Madonia’s The Collection at Southside
               @southsidelulu

           with Deb Rox, Platform
              @debontherocks
Strategy
1. Find Your
   Forest
          Social Media is
           not a bonsai.
      You can’t stand alone.
 You are part of a conversational
            eco-system.
Noise is our
                   friend and our
                   nemesis. Learn
                    to harness it,
                   ride with it and
                    rise above it.




2. Noise = Power
People want to
                     know what
                 others are doing,
                     saying and
                      buying.
                   We know our
                    affiliations
                   represent us,
                 and we also want
                      to have
                   something to
                       share.




3.Endorsements
We make
                    decisions on-
                    the-fly, while
                    consulting 3
                     sources. We
                       interact
                   constantly. We
                      adore our
                        phones.




4.Life is Mobile
Broadcasting is
             old news. Using
               social media
                 includes
              listening and
                engaging.




5. Update Your Thinking
6. Try New Tools
Tools + Platforms
Umbrella
      website
       Blog

(Blogger, WP, Tumblr,
 Squarespace, Wix...)
Public
Engagement
    Facebook
       G+
     Twitter
   Instagram
   Pinterest
 Niche / Forums
Social Sales
         Ebay
      Craigslist
         Etsy
        Amazon
    Website-Based
(shopping cart, shopify)
Direct
Contact
Email Marketing
      Text
Smartphone Apps
Social
  Reviews +
   Search
  Yelp, UrbanSpoon,
Google Reviews, Niche-
Specific reviews, Social
          SEO
Social Media
Self-Assessment

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Social Media Salon Collections

  • 1. Social Media Salon at Louise Madonia’s The Collection at Southside @southsidelulu with Deb Rox, Platform @debontherocks
  • 3. 1. Find Your Forest Social Media is not a bonsai. You can’t stand alone. You are part of a conversational eco-system.
  • 4. Noise is our friend and our nemesis. Learn to harness it, ride with it and rise above it. 2. Noise = Power
  • 5. People want to know what others are doing, saying and buying. We know our affiliations represent us, and we also want to have something to share. 3.Endorsements
  • 6. We make decisions on- the-fly, while consulting 3 sources. We interact constantly. We adore our phones. 4.Life is Mobile
  • 7. Broadcasting is old news. Using social media includes listening and engaging. 5. Update Your Thinking
  • 8. 6. Try New Tools
  • 10. Umbrella website Blog (Blogger, WP, Tumblr, Squarespace, Wix...)
  • 11. Public Engagement Facebook G+ Twitter Instagram Pinterest Niche / Forums
  • 12. Social Sales Ebay Craigslist Etsy Amazon Website-Based (shopping cart, shopify)
  • 13. Direct Contact Email Marketing Text Smartphone Apps
  • 14. Social Reviews + Search Yelp, UrbanSpoon, Google Reviews, Niche- Specific reviews, Social SEO