This presentation details why a Social Media ROI Model is needed over the Traditional ROI Model, how to set up the model, and also introduces the concept of Engagement Value.
Social Media should be treated as part of an overall marketing and
communication plan and, as such, should be measured and monitored along
with all other marketing and communication activities.
Transforming Advocacy from Marketing Tactic
to Competitive Advantage
Key results from the 2015 Study on Customer Advocacy and Engagement
By The Center for Customer Engagement and SiriusDecisions
Social Media should be treated as part of an overall marketing and
communication plan and, as such, should be measured and monitored along
with all other marketing and communication activities.
Transforming Advocacy from Marketing Tactic
to Competitive Advantage
Key results from the 2015 Study on Customer Advocacy and Engagement
By The Center for Customer Engagement and SiriusDecisions
Executing a Billion Dollar Customer StrategyBill Lee
Our newest publication on building a robust customer strategy. This is a major missing link in most firms trying to engage with today's empowered buyers and customers. Both the C-suite, and executives and managers executing the firm’s total customer experience (TCE) operations will want to ready this carefully.
Measuring Customer-Experience ROI with social mediaMichael Wolfe
Validates and describes a very innovative and powerful approach for measuring the customer-brand-experience using social media experiential commentary. Not only is this a brea-through, but demonstrates the importance and value of the CX for brands.
This presentation is from our Sales and Marketing seminar conducted in April 2011, where we covered essential topics on Sales and Marketing management including Lead Nurturing, Automating lead Generation, Social Media Marketing and Aligning Sales with Marketing function. The seminar was well received by the audience as they found it informative and interesting. Uploading the presentation on slideshare to reach out and share our knowledge with a wider audience.
The advertising and marketing landscape is changing and
considering we are seeing more marketers conducting advertising
initiatives in-house, what are they still outsourcing in 2018? What is the payment structure for these projects? Are there areas that
could use improvement? What makes marketers most likely to
select an advertising agency? How do marketers and agencies
measure advertising success?
This study, conducted by Provoke Insights, a thought leader in
branding and advertising research, surveys both advertising and inhouse marketers to best answer these questions.
Digital Marketing Strategy for Education CoursesPramod Sharma
Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India.
A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade.
For a detailed & custom strategy for your courses, Feel free to connect with us on pramod@phonethics.in
By rolling out an effective, monitored and well-managed word of mouth marketing program, you can ensure maximum returns on your referral incentives and build a rabid brand ambassador base ready to mobilize on the streets for your business.
But what actually goes in to a successful referral marketing program? In this presentation, you’ll learn the techniques you need to get your program off the ground and start generating a wave of brand ambassadors to mobilize and promote your brand.
When companies need a hand figuring out any range of issues, they call in consultants. When consultants need a hand reaching out to old and new clients by modern means, they call Benchmark Email. A forerunner in helping consulting agencies break away from old forms of media marketing and into the highly profitable, highly affordable medium of email marketing, Benchmark Email has compiled a comprehensive guide for consulting industry professionals. We'll show you how to increase subscribers and create actionable strategies for promotions improvement, navigate the waters of online marketing legislation and provide cost-effective and efficient tools for boosting your bottom line.
As we start to consider what next year’s plan looks like, we must remember to start with the problem we’re trying to solve and exploring the best direction of travel before prioritising tactical activities and allocating budgets
Customer Referral Program - Tell a Friend | InviteReferralsinvitereferral
Invite Referrals is a Simplest Referral Marketing Software to get million rich. trusted by 500+ brands in 25 languages. InviteReferrals provide integration with multiple platforms, and you can rich your target audience.
The truth behind what venture capitalists are looking for from Sean Foote (Co=Creation=Capital) and Gadiel Morantes (www.earlygrowthfinancialservices.com).
Takeaways include:
- The difference between "buyer" vs "seller"
- The VC mindset
- What VCs are looking for
- The VC fundraising process
- Questions you need to be able to answer for VCs
and more!
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Executing a Billion Dollar Customer StrategyBill Lee
Our newest publication on building a robust customer strategy. This is a major missing link in most firms trying to engage with today's empowered buyers and customers. Both the C-suite, and executives and managers executing the firm’s total customer experience (TCE) operations will want to ready this carefully.
Measuring Customer-Experience ROI with social mediaMichael Wolfe
Validates and describes a very innovative and powerful approach for measuring the customer-brand-experience using social media experiential commentary. Not only is this a brea-through, but demonstrates the importance and value of the CX for brands.
This presentation is from our Sales and Marketing seminar conducted in April 2011, where we covered essential topics on Sales and Marketing management including Lead Nurturing, Automating lead Generation, Social Media Marketing and Aligning Sales with Marketing function. The seminar was well received by the audience as they found it informative and interesting. Uploading the presentation on slideshare to reach out and share our knowledge with a wider audience.
The advertising and marketing landscape is changing and
considering we are seeing more marketers conducting advertising
initiatives in-house, what are they still outsourcing in 2018? What is the payment structure for these projects? Are there areas that
could use improvement? What makes marketers most likely to
select an advertising agency? How do marketers and agencies
measure advertising success?
This study, conducted by Provoke Insights, a thought leader in
branding and advertising research, surveys both advertising and inhouse marketers to best answer these questions.
Digital Marketing Strategy for Education CoursesPramod Sharma
Digital Marketing Strategy for Education Courses will guide you, how to prepare a Complete Digital Strategy for Marketing your courses in India.
A guide on understanding the Online Demand for your courses, Reaching out to your target audience (Students & Parents) using the Digital Journey of the user & few tools of the trade.
For a detailed & custom strategy for your courses, Feel free to connect with us on pramod@phonethics.in
By rolling out an effective, monitored and well-managed word of mouth marketing program, you can ensure maximum returns on your referral incentives and build a rabid brand ambassador base ready to mobilize on the streets for your business.
But what actually goes in to a successful referral marketing program? In this presentation, you’ll learn the techniques you need to get your program off the ground and start generating a wave of brand ambassadors to mobilize and promote your brand.
When companies need a hand figuring out any range of issues, they call in consultants. When consultants need a hand reaching out to old and new clients by modern means, they call Benchmark Email. A forerunner in helping consulting agencies break away from old forms of media marketing and into the highly profitable, highly affordable medium of email marketing, Benchmark Email has compiled a comprehensive guide for consulting industry professionals. We'll show you how to increase subscribers and create actionable strategies for promotions improvement, navigate the waters of online marketing legislation and provide cost-effective and efficient tools for boosting your bottom line.
As we start to consider what next year’s plan looks like, we must remember to start with the problem we’re trying to solve and exploring the best direction of travel before prioritising tactical activities and allocating budgets
Customer Referral Program - Tell a Friend | InviteReferralsinvitereferral
Invite Referrals is a Simplest Referral Marketing Software to get million rich. trusted by 500+ brands in 25 languages. InviteReferrals provide integration with multiple platforms, and you can rich your target audience.
The truth behind what venture capitalists are looking for from Sean Foote (Co=Creation=Capital) and Gadiel Morantes (www.earlygrowthfinancialservices.com).
Takeaways include:
- The difference between "buyer" vs "seller"
- The VC mindset
- What VCs are looking for
- The VC fundraising process
- Questions you need to be able to answer for VCs
and more!
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
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Questions for business:
-How much is your business, as a whole, spending on social media related activity?
-What innovations is it hoping to achieve?
-And what is the return on investment?
If you don’t know the answers to these vital questions you are in need of a Social Media Audit. We can help.
According to Altimeter Group's latest report, most of the brands are engaged in some form of Social Media Marketing. Yet most of marketers are not sure how to budget for success. Explore some of the strategies and tactics involved with social media budgeting and planning for success and conversions.
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We believe that traditional economic development marketing and attraction is undergoing a radical change, redirection and refocus. In this upcoming webinar we wanted to take the time to address these changes and talk about how economic development organizations like those of your members can take advantage of them.
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10. Customer/Product Support- Are customers turning to your company’s social media channels for support and therefore decreasing your call center volume? Opportunity for a decrease in call center expenses.
11. Marketing/PR- How are you able to get your company’s product or service message out to consumers through these social media channels? How is that message being received?
12. Corporate Communications- How does your messaging affect your corporate image amongst employees, stakeholders, influencers, and consumers? Does this image bolster your company credibility and potentially lead to increased sales, new employees, increased brand value, etc.? Perception is reality!
13. HR/Recruitment- Increased job candidates being funneled through social media has the potential to decrease job fair expenses or other expenses associated with corporate recruitment.
14. Research/Product Development- Are you listening to your consumer’s feedback about your product or service? Are you making improvements based on this information?