Online Branding & Social Media for Bands & Musicians

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Slides from Stickable Media's Online Branding & Social Media Presentation for Bands and Musicians

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  • No. Let’s take a look at how Social Media works from a User standpoint
  • How do you avoid this scenario and effectively use social media?
  • Online Branding & Social Media for Bands & Musicians

    1. 1. How do we find out about new Music? CHECK OUT NICK CHECK OUT ANDREW NICK STAVER ANDREW STAVERImage Source: http://www.flickr.com/photos/paulcross/5819125499/sizes/m/in/photostream/http://www.flickr.com/photos/otto-yamamoto/3090796877/sizes/m/in/photostream/
    2. 2. How do we actually find the music & the bands? 92% of Online Adults Use Search Engines to Find Information Nick Andrew StaverSource: http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx
    3. 3. Nick Andrew StaverWebsite
    4. 4.  CONTROL YOUR ONLINE BRANDING USE SOCIAL MEDIA EFFECTIVELY  MAKE NEW FRIENDS  ENGAGE FRIENDS GENERATE POSITIVE DIGITAL WORD OF MOUTH  SPREAD YOUR BRAND  GROW YOUR FAN BASE  GENERATE MORE REVENUE
    5. 5. Tony Diehl | CEO / FounderSuccessful independent entrepreneur since 2003 Manager for original independent rock band Ledbetter Heights Assistant business director & live music coordinator for The Thought Lot Contemporary Arts Center Manager for Philadelphia Blues Musician Nick Andrew Staver Enjoy helpingentrepreneurs& businesses leverage the Internet to market & grow their businessTODAY: Online Branding & Social Media
    6. 6. Choosing a NameCompletely Original Wide open &no competing terms on Google Search Mad Men – Reggae / Funk / Hip-Hop – Carlisle, PAEasy to Remember & Spell “You HAVE to check out Small Town Titans” “You HAVE to check out Dysfunnnkzhunil Fred”No Funny Characters C@$H TOWN REBEL$$$ PAN.A.CE.A
    7. 7.  Website & Blog Free Online Music Distribution Sites Social Media Profiles
    8. 8. EVERYONE is on Social Media People Who Do Not Use Social Media: Can’t Afford It Prefer Primitive Forms of Communications $ $ Smoke SignalsSOURCE:Stat http://www.experian.com/simmons-research/register-2012-digital-marketer.html, iPhonehttp://www.flickr.com/photos/williamhook/,MacBookhttp://www.flickr.com/photos/lifeisaprayer/, Smoke Signals http://www.flickr.com/photos/sundve/, Bigfoot http://www.flickr.com/photos/jdhancock/
    9. 9. Social Media Simplified
    10. 10. Social Media Simplified
    11. 11. Social Media is Simply a Tool for People to: Connect Communicate Engage
    12. 12. COME TO MY GIG!!!!!
    13. 13. Welcome to my house……please don’t spam me!
    14. 14. COME TO MY GIG!!!Image Source: http://www.flickr.com/photos/greggoconnell/55488063/
    15. 15. NO SOLICITINGSource: http://www.flickr.com/photos/weidnerapartmenthomes/
    16. 16. Meet my new friends!
    17. 17. Goals of Online Branding & Social Media Control Your Online Image Build a Community (MAKE NEW FRIENDS) Influence Your Community & Make Money
    18. 18. Control Your Online ImageFacebook.com/NickAndrewStaver Youtube.com/NickAndrewStaver Linkedin.com/in/NickAndrewStaver Twitter.com/NickAStaver Gplus.to/NickAndrewStaverNickAndrewStaver.BandCamp.com
    19. 19. Be Found In Search Engines
    20. 20. Build a Community Around Your Brand (Make New Friends) • Add Value (70%) • Tell Your Story • Share Your Journey • Use a Variety of Content • Images, Videos, Music, Links • Fan Only Offers • Be Entertaining • Cultivate Real Relationships • Communicate with Fans • Ask questions • Allow them to participatePhoto: http://www.flickr.com/photos/restlessglobetrotter/
    21. 21. Cultivate Real Relationships  “It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers… …In this game, the one with the most real relationships wins.”Source: http://thankyoueconomybook.com/
    22. 22. Influence Your Community 30% Ask for the “Share”  “Watch and Share our NEW Music Video with Your Friends” Ask Fans to Purchase Your Music  “New CD Available for Purchase via Digital Download at YourBand.BandCamp.com or Grab a CD at our NEXT SHOW” Invite Them to Your Shows  “ROCK OUT with US Saturday at The Chameleon Club!!”
    23. 23.  CONTROL YOUR ONLINE BRANDING USE SOCIAL MEDIA EFFECTIVELY  MAKE NEW FRIENDS  ENGAGE FRIENDS GENERATE POSITIVE DIGITAL WORD OF MOUTH  SPREAD YOUR BRAND  GROW YOUR FAN BASE  GENERATE MORE REVENUE
    24. 24. For More Helpful Tips & Advice, Join Our Community: Facebook.com/StickableMedia

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