This document provides a social media strategy for Amelix, which has 5 divisions. It outlines goals for platforms like Facebook, Twitter, YouTube, and a new Instagram account. The strategy includes creating individual accounts for each division that promote with consistent tones. Updates will be posted multiple times daily across platforms to engage audiences and share news from each business sector. Metrics and engagement will be monitored using Hootsuite. Photos on Instagram will showcase Amelix's work and events to tell its story visually. Training and guidelines will ensure cohesive updates that give audiences insight into Amelix's daily operations. The strategy aims to strengthen Amelix's online presence and make it easier for clients and partners to find its services online.

1. Intern - Megan Neveling
Social Media Report - Amelix
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AMELIX
Socal Media Audit
2014

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Social Media Report - Amelix
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About:
This social media audit includes a clear action plan on how Amelix manage
their social media platforms. It outlines specifics goals and objectives for each
business sector and explains in detail how this will be achieved.
This reportwill detail the five Amelix divisions and discuss how thedivisions
will be incorporated into the social media strategy plan, in order to accumulate
a larger online audience.
Amelix divisions:
1. Amelix Marketing and Promotion Logistics
2. Amelix Events Services
3. Amelix Youth Projects
4. Amelix Telecoms
5. Education Resources
Amelix Marketing andPromotionLogistics
This marketing communications agency provides services for blue chip clients,
medium sized business and smaller enterprises. Amelix Marketing specialises
in transforming strategy into reality and can sourceany item of promotional
merchandise.
Amelix Events Services
Amelix Event Services is an independently run business, which provides a wide
range of events by utilising our warehouses which contains staging, PA and
lighting equipment. Whether you are looking at hiring a covered stage,
portable stage, PA system, or lighting rig, Amelix Events Services would haveit
covered
Amelix YouthProjects
These projects include a crew who believes in traditional ways of
communicating. With a team of teachers, students, psychologists and learning
experts, Amelix Youth Projects have been the mostsuccessfulpartof the
brand.
These projects adapt to existing formats for any client, but each projectAmelix
does is always based on three fundamental themes which includeCredibility,
Individuality and Flexibility.

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Education Telecoms
Amelix Telecom specialises in providing small and medium Enterprises with
telephone lines, broadband and hosting solutions. The award winning platform
provides a tailored solution that won’tonly saveclients’ money, but will also
providethem with a better insight into the calls they make.
Amelix Telecom basetheir business around good old-fashioned customer
service. They are passionateabout whatthey do and committed to customers,
providing them with the best servicepossible.
Education ResourcesandProvisionTracker
Amelix Education Resources havelaunched a new projectcalled ‘Provision
Tracker’ which is a productdeveloped within the group. Ithas been created to
help, and support, schools with the new SEN code of practice.
Provision Tracker is distributed by Amelix Education Resources, a company
dedicated to addressing needs within schools. This division can provide
variable solutions, ranging froma new websiteto developing performanceof
individual staff in the schoolfacility.

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Existing social mediaplatforms for Amelix:
 Twitter - @AmelixUK
 Facebook – Amelix Bounce & Amelix Events Marketing and Promotions
 YouTube – Amelix UK
 LinkedIn – Amelix
What are on these platforms?
Twitter - @AmelixUK has 1,854 tweets since they firstjoined in October 2009.
The gaps between updates are as long as three weeks, there seems to be no
structurefor when the next update comes. There are sixteen favourites from
various individuals and companies who have mentioned Amelix but not many
responses to those people.
The tweets relate to work thatAmelix has done in their different sectors and
updates about what’s going on at events and in the office. The ‘following’ list
shows various entrepreneurs, companies and individuals butthey are rarely
mentioned in tweets or retweets.
Facebook – Amelix Events Marketing and Promotions pagehas 181 likes and
25 visits. There are updates about ‘Amelixedres’ and tweets shared fromtheir
twitter page, regarding various topics. The photo section on the Facebook page
is limited with 9 photos posted since the beginning of the year and contain
basic captions.
The age group of individuals who follow Amelix on Facebook ranges between
25-34 and followers haveincreased by 6% in the last week. The ‘about’ page
consists of basic information about Amelix, the opening hours and a location
map.
YouTube – 21 videos fromdifferent Amelix sectors, all of which are scattered
across onepage making it difficult to find a specific video. The page has 6
subscribers and a total of 9,267 views sincethey firstjoined in July 2009. The
comments on the videos are not responded to by Amelix, although on each
video there is at least one comment.
LinkedIn – The last update for this page was 4 months ago regarding Amelix
education resources. Thereis an overview at the top of the page about what
they do but it is very long and overdrawn.

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Goals and Objectives
Facebook: The main Amelix Facebook page will provide an assembly of
updates from all 5 businesses.
‘Amelix’ will become one Facebook page, with the URL
www.facebook.com/Amelix, in order for clients to find us easier. This page will
be started fromscratch and all Facebook features will be utilised fully, here is
the full-list of the new features that will be included:
 New Amelix Logo and Cover photo (similar to existing one)
 The ‘About’ page will have a paragraph on three different points:
1. Mission – Whatare our aims?
2. Company Overview – What is Amelix?
3. General information – (e-mail address and phonenumber)
 The ‘Basic Info’ section will incorporatethree sections:
1. Born – When did Amelix start?
2. Awards –What awards does Amelix have so far?
3. Products –Full list of products supplied by Amelix
 The ‘Contact’ information section will providelinks to the 5 Amelix
businesses:
1. Amelix Marketing and Promotion Logistics - link
2. Amelix Events Services - link
3. Amelix Youth Projects - link
4. Amelix Telecoms - link
5. Education Resources – link
 ‘Life Events’ shows whatAmelix have achieved so far as a company, it
will start fromwhen Amelix was launched all the way to their very last
achievement with dates alongside.

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 Underneath this there are ‘Page Admins’ which provides the profile of
everyonewho helps manage the page. Amelix staff would be linked, in
order for them to provide updates and show the audience who works
for this company (in case they wantto contact them).
 Photos
Each week Amelix will provideat least one photo, all updates from the main
site will include information for the 5 different businesses (AmelixMarketing
and Promotion Logistics, Amelix Events Services, Amelix Youth Projects, Amelix
Telecoms, Education Resources) Thereforethis photo update can be provided
fromany one of these sectors.
The photos can be shared on the main ‘Amelix’ Facebook page fromany one of
these sectors, as each business will still have their own pages (links will be
provided on the ‘contact’ page).
 Videos
Videos will be provided fromthe Amelix YouTube page, every new video will
be shared on the main Facebook page as soon as it is uploaded. Older videos
will be resurfaced in weekly trends such as ‘#TBT’ (Throwback Thursday) as
some of the audience members may want to know whatAmelix have done in
past projects and events.
 ‘More’ Option
This tab will supply the ‘likes’ page, once the Amelix page has been created
they will connect to similar local and national companies by ‘liking’ their pages.
This will enable Amelix to see what competitors are doing and identity if we
need to make any improvements.
 Updates and Statuses
The updates fromthe main page will be as interactive and attention-grabbing
as possible. It will include any feature that will enhance how the status looks to
the audience. For example: Amelix Youth Projects areattending a schoolthis
week in Canterbury!(A map would be attached to the status to show people
inactively, exactly where they will be and how they can get there)
Other status and update features will include polls, pins and photos.

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Individual Facebook Pages:
These pages will be individually created for all 5 businesses with the same plan
and layout as the main Facebook page.
The only difference will be that statuses will be updated with the individual
attitude and tone of each company. For example, a status updated by Amelix
Telecoms will havea different tone froman update by Amelix Youth Projects.
Each Facebook page will have its own character and identity and updates will
be shared once a day by the main Amelix Facebook page. In order to show
people whatthe individual business havebeen doing during the week.

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Tone of voice for eachbusiness:
1. Amelix Marketing and Promotion Logistics
 Funny
 Creative (innovative)
 Quirky
2. Amelix Events Services
 Creative
 Responsible(friendly)
 Independent
3. Amelix Youth Projects
 Responsible(safe)
 Educational
 Fun
4. Amelix Telecoms
 Risky
 Funny
 Light-hearted
5. Education Resources
 Factual
 Innovative
 Quirky

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Goals and Objectives
Twitter: The main Amelix twitter page will provideupdates fromall 5 different
businesses.
‘Amelix’ will become one Twitter page, with a simple URL
www.twitter.com/Amelix, all main social media platforms for Amelix will have
the sameURL, as wewant to make it as easy as possiblefor clients to locate us
online.
This existing @AmelixUK page will be kept and renovated with improvements.
 The ‘About’ section will include a paragraph, which will say ‘Welcome!
This is the official Twitter page for the Amelix Group - sharing news,
views and updates fromall Amelix productions.
 Our location will be changed as ‘United Kingdom’
 There will be tweets 3-5 times a day 7 days a week
 The header and photo will be the same as all the social media outlets
 Tweets will include photo updates fromstaff in the office (office staff
will know password and usernameto log-on)
 Tweets fromprojects (youth projects, events and promotions)
Each day we will search our name to see whatconversation we are involved in,
then get involved. Anytime an individual or company tweets us, there will be a
promptresponse, in order for us to look sufficient and reliable.
Tweets will be monitors on ‘HootSuite’ enterpriseso we can keep up with
twitter trends, updates, followers and unfollowers.
 Hashtags
Amelix will start a topic of conversation (everyday) thatis relevant to a service
they provideor a local/national issue. The tweet will have a hashtag that
includes the topic and their brand.
For example Amelix Youth Projects work with a number of local services such
as Kent Police and Kent Fire Stations, this would be incorporated into our
Tweets with the hashtags #KentPolice #AmelixYouth #TalkToAmelix.

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Lists
The list page will have all 5 sectors included, so clients can find them through
the main page, instead of having to search elsewhere.
Individual Twitter Pages:
These pages will be individually created for all 5 businesses with the same plan
and layout as the main Twitter page.
The only difference will be that tweets will be updated with the individual
attitude and tone of each company. For example, a status updated by Amelix
Telecoms will havea different tone froman update by Amelix Youth Projects.
Each Twitter page will be unique with its own character and identity, updates
will be retweeted once a day by the main Amelix Twitter page. In order to
show people what the individual business havebeen doing throughoutthe day
or week.

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Goals and Objectives
YouTube:The main Amelix YouTube page will provideall company videos from
5 different businesses. TheURL for this webpagewill be
www.youtube.com/Amelix or AmelixUK, depending on availability.
Playlists:
Videos from the different Amelix sectors will have their own playlist category
labelled with their name i.e. Amelix Marketing and Promotion Logistics, Amelix
Events Services, Amelix Youth Projects, Amelix Telecoms and Education
Resources.
Subscriptions:
Amelix will be subscribed to clients and companies they do business with. As
well as influential brands and individuals i.e. Richard Branson and Virgin Group.
Links to other social mediaplatforms:
The ‘About’ page will have four different points:
1. Mission – Whatare our aims?
2. Company Overview – What is Amelix?
3. General information – (e-mail address and phone number)
4. Links – 5 links to the official Amelix websites for the 5 companies
Cover photo and image background will be renovated and improved with a
better image quality.
Link toGoogle+ account
A Google+ account will be created for the Amelix Group. This platform is a
"sociallayer" that enhances many online properties such as YouTube, Gmail,
Google Maps, Android and Google Play.
This social media platformis frequently provided for individual use but the
Amelix Group will create one as it makes it easier for us to connect with other
social platforms such as YouTube.

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Social Media Report - Amelix
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Social MediaManagement - ‘HootSuite’
Enables the Amelix Group to execute campaigns across multiple social
networks fromoneweb-based dashboard.
Amelix will be able manage social media, track conversations, and measure
campaign results. HootSuitealso offers a custombuilt-in analytics systemand
the capability to schedule posts on all platforms, in case one of the Amelix
team members forgets to update.
New Social MediaPlatforms: Instagram
Instagramname: Amelix or AmelixUK (depending on availability)
Instagrampictures willprovidethe Amelix audience a better vision of the
company and whatit does, as it tells a story with the images. Itwill be easier
for everyoneto see the story with the correcthashtags (relevantto the photo
and business sector)
Itwill be used to promoteanything Amelix is doing (products/services,
employees, customers, conferences).
Amelix YouthProjects
This partof Amelix is most suited for photography as they host frequent events
and promotions. Theseimages will be a balance of fun and business
(promotion).
Photos will be taken at events, such as is it worth it tour? Oneroad, many
users, fireworks education with Kent police and new schoolprojects.

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URL’s, Passwords and Usernames
These will be as simple as possible – all URL’s will end with ‘Amelix’ and
passwordswillbe a close-nit secret between the Amelix team (to be decided)
Basic Training Guide
Staff in the office will help generate a stronger socialmedia presenceby
posting and updating interesting things they aredoing in the office or at
events.
These updates will be on the main Amelix Facebook or Twitter page (onceor
twice a day)
Itwould update the audience on what’s happening inside the Amelix office and
could startconversation topics i.e. someone’s birthday, new office furniture,
someone’s new haircut…anything people can relate to.