Here is my second guide for people new to social media and marketing.
In this deck we will be looking at how humans have evolved to want to share funny links with one another, why some things are more pleasurable for the brain to look at than others and how to put that all together to make some wonderful link-bait that drives up your click-through rates.
If you have any questions or comments, feel free to fire them to me via Twitter @thecharmofbirds
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
Your Facebook Business Page is WorthlessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
How to win friends and influence people and get more signups in your businessDave Shirley
How to win friends and influence people and get more signups in your business. This Power point will teach you how to build your Home Business and Never Run out of Leads... Ever! It contains the key to being Successful in a Home business and tells you how to win friends and influence people.
Youtube Video https://youtu.be/7UB4H5jwuP0
Immensely social | resources for writers, bloggers, social media enthusiasts,...Hilary Overcash
http://immenselysocial.com/writers-wednesday-3-tips-blog-content-creation/
Today’s post comes from a fabulous question I received recently from our Facebook Syndication Group.
“How do you go about thinking up interesting things to blog about?”
So, my dear friends, I have a few things that I hope will really help get the creative juices flowing…
This is my final project for my class on Social Media for Journalists. In it, I compare the uses of Pinterest and Tumblr. You can find a tipsheet of information at http://www.scribd.com/doc/115988008/Tip-Sheet
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love
The Psychology Behind Inclusive International SEO StrategiesSarah Presch
Have you ever come across content that leaves you wondering how it was ever approved in the first place? Well, this ebook is all about making sure that doesn't happen.
Looking at bias, stereotyping, prejudice, and discrimination through the lenses of social learning theory and social identity theory, I explore the theories then look at what can be done to avoid these types of behaviour. Then, I look at some practical explamples of problematic campaigns and most importantly, steps you can take to make sure that your international SEO campaigns are inclusive.
Using Facebook insights to create target customer and buyer personas Duncan Connor
Buyer personas are usually inaccurate, based on biases and anecdotes rather than data. With Facebook Audience Insights, you can base your personas on the people who actually use your product or visit your website or Facebook page.
The most practical ways to make any person fall in love with youAnanthunair17
Introducing how to make anyone fall in love with you in minutes,uncover the hidden chemistry and find your true love ,you will discover topics about analysing yourself ,changing the way you think,persuading someone's mind,your interactions with people,improving personality.
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
Communication Hacks: Strategies for fostering collaboration and dealing with conflict in open source
Presented by Nuritzi Sanchez, GitLab, Inc.
Presented at Open Source 101 2021
Abstract: During this talk, you'll learn about topics like cross-cultural collaboration, giving and receiving feedback, and active listening -- all things that are vital to the health of our open source communities.
After reading many self-help books, watching various TED Talks, and listening to a ton of podcasts, I've condensed my learnings to help you improve your communications skills, deal with conflict, and collaborate better than ever, not only in FOSS, but also everywhere else.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
Your Facebook Business Page is WorthlessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
How to win friends and influence people and get more signups in your businessDave Shirley
How to win friends and influence people and get more signups in your business. This Power point will teach you how to build your Home Business and Never Run out of Leads... Ever! It contains the key to being Successful in a Home business and tells you how to win friends and influence people.
Youtube Video https://youtu.be/7UB4H5jwuP0
Immensely social | resources for writers, bloggers, social media enthusiasts,...Hilary Overcash
http://immenselysocial.com/writers-wednesday-3-tips-blog-content-creation/
Today’s post comes from a fabulous question I received recently from our Facebook Syndication Group.
“How do you go about thinking up interesting things to blog about?”
So, my dear friends, I have a few things that I hope will really help get the creative juices flowing…
This is my final project for my class on Social Media for Journalists. In it, I compare the uses of Pinterest and Tumblr. You can find a tipsheet of information at http://www.scribd.com/doc/115988008/Tip-Sheet
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love
The Psychology Behind Inclusive International SEO StrategiesSarah Presch
Have you ever come across content that leaves you wondering how it was ever approved in the first place? Well, this ebook is all about making sure that doesn't happen.
Looking at bias, stereotyping, prejudice, and discrimination through the lenses of social learning theory and social identity theory, I explore the theories then look at what can be done to avoid these types of behaviour. Then, I look at some practical explamples of problematic campaigns and most importantly, steps you can take to make sure that your international SEO campaigns are inclusive.
Using Facebook insights to create target customer and buyer personas Duncan Connor
Buyer personas are usually inaccurate, based on biases and anecdotes rather than data. With Facebook Audience Insights, you can base your personas on the people who actually use your product or visit your website or Facebook page.
The most practical ways to make any person fall in love with youAnanthunair17
Introducing how to make anyone fall in love with you in minutes,uncover the hidden chemistry and find your true love ,you will discover topics about analysing yourself ,changing the way you think,persuading someone's mind,your interactions with people,improving personality.
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
Communication Hacks: Strategies for fostering collaboration and dealing with conflict in open source
Presented by Nuritzi Sanchez, GitLab, Inc.
Presented at Open Source 101 2021
Abstract: During this talk, you'll learn about topics like cross-cultural collaboration, giving and receiving feedback, and active listening -- all things that are vital to the health of our open source communities.
After reading many self-help books, watching various TED Talks, and listening to a ton of podcasts, I've condensed my learnings to help you improve your communications skills, deal with conflict, and collaborate better than ever, not only in FOSS, but also everywhere else.
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
Strengths Insight and Action-Planning Guide SURVEY COMPLETION DA.docxjohniemcm5zt
Strengths Insight and Action-Planning Guide SURVEY COMPLETION DATE: 09-29-2015
xxxxxxxxxxx
Your Top 5 Themes
Responsibility Relator Competition Analytical Futuristic
What's in This Guide?
Section I: Awareness
A brief Shared Theme Description for each of your top five themes
Your Personalized Strengths Insights, which describe what makes you stand out from others with the same theme in their top five
Questions for you to answer to increase your awareness of your talents
Section II: Application
10 Ideas for Action for each of your top five themes Questions for you to answer to help you apply your talents
Section III: Achievement
Examples of what each of your top five themes "sounds like" -- real quotes from people who also have the theme in their top five
Steps for you to take to help you leverage your talents for achievement
Section I: Awareness
Responsibility
Shared Theme Description
People who are especially talented in the Responsibility theme take psychological ownership of what they say they will do. They are committed to stable values such as honesty and loyalty.
Your Personalized Strengths Insights
What makes you stand out?
By nature, you prefer to work with teammates who share your concern about doing everything correctly and ethically. It’s very likely that you bring an exceptionally mature perspective to your team. Most people regard you as the dependable and reliable one. Because of your strengths, you sometimes open yourself to diverse types of people. You ordinarily welcome individuals who otherwise would feel out of place or ignored. Instinctively, you may reject the idea that telling a falsehood about something unimportant is acceptable. Perhaps you refuse to make an innocent social excuse to protect someone’s feelings. Driven by your talents, you experience pangs of remorse when you realize you failed to do something you promised to do. You feel awful when you do not do something correctly. You probably regret having compromised your basic values about right and wrong.
Questions
As you read your personalized strengths insights, what words, phrases, or lines stand out to you?
Out of all the talents in this insight, what would you like for others to see most in you?
Relator
Shared Theme Description
People who are especially talented in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.
Your Personalized Strengths Insights
What makes you stand out?
Because of your strengths, you have the ability to instruct, train, or offer suggestions to people who look to you for assistance. It’s very likely that you probably are quite willing to welcome all kinds of individuals regardless of their appearance, education, social class, native language, religious preference, or political persuasion. This explains why your circle of friends or acquaintances is so diverse and interesting. Your openness might encourage people to seek your c.
Unveiling the Irresistible Charm: The Mystery Behind Instant AttractionFlavian Mwasi
Ever pondered the allure of those individuals who effortlessly capture attention and draw people toward them?
The secret to instant attraction lies beyond physical appearance, woven into a tapestry of qualities that create an irresistible charm. Let's explore the enchanting traits that make a person instantly more attractive.
1. Confidence:
Confidence is a silent force that sets individuals apart. It's not about being the loudest; rather, it's the quiet assurance that radiates from within, universally appealing and magnetically attractive.
2. Authenticity:
Authenticity creates an immediate connection. Embracing one's true self, flaws and all, resonates deeply with others, breaking down barriers and fostering genuine relationships.
3. Positive Energy:
A smiling face, a genuine laugh, and an optimistic outlook create an atmosphere of warmth. Positivity is an irresistible trait that not only makes individuals attractive but leaves a lasting impression.
4. Active Listening:
The art of active listening is a rare gem in a noisy world. Truly understanding, empathizing, and responding thoughtfully fosters an immediate bond, making people feel valued and heard.
5. Passion:
Passion sparks interest and fascination. Whether about work, hobbies, or life, individuals who exude passion become instantly compelling, igniting a spark that captivates those around them.
6. Body Language:
Words convey thoughts, but body language leaves a lasting impression. Maintaining good posture, making eye contact, and engaging in open gestures create an approachable aura, a silent language of attraction.
In essence, the mystery behind instant attraction lies in a harmonious blend of confidence, authenticity, positive energy, active listening, passion, and the subtle art of body language.
These qualities transcend physical appearance, creating a captivating presence that draws people in like a magnet. Embrace these traits, and witness the world becoming captivated by the magnetic force of your presence.
Similar to Social Media Psychology for entry level brands and absolute noobs (20)
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
2. Why are people social anyway and not
loners like Mad Max or Amelie?
•
•
•
•
Once upon a time when humans were new we
learned that by staying in groups we were less likely
to be destroyed by nature
This also enabled us to pool our skills and
knowledge and make life a bit better for everyone
else through selfless acts like providing food for
older or weak people who in return could babysit
when the younger folk went out to do drums and
eat peyote
Over time it became a trait of humans that no
matter how introverted you are or dislike every
other human, you function within a society in some
way or other because that’s the best way to ensure
your survival and happiness
It also became clear that some people were less likely to
get murdered by sabre-toothed tigers and more likely to
reproduce for one reason or another, so their
characteristics became things that others wanted to
imitate
3. Why do we copy more successful
and attractive people?
•
•
•
Lots of creatures have a really good system where we
pass on experience and solid reasoning to one
another, often across generations. However, we have
become revisionist by nature because while experience
is great, it can sometimes guide us to make bad
decisions and by being adaptable you’re less likely to
die
Most humans learn from an early age that trying to pick
up fire is really harsh and that stays constant. We don’t
however know the social nuances about things like
public displays of emotion and when we are allowed to
punch people in the face. Even as adults we need to
observe and revise these things as we enter culturally
unfamiliar territory. We learn this through observation
We copy the behaviour identified as more attractive
because we want to be closer to the centre of the
social circle where the popular people are, because
evolution tells us they are more likely to be live long
Davey Beckman
4. How do these social circles look as
a cool visual graphic?
Cool people in
The Inner circle
Successful people
who share similar
key characteristics
Wasteoids
5. So how come we spend so much
time bitching about celebs?
•
•
•
•
•
Aside from first hand experience, the best way to learn
how to avoid death and get pregnant is from other
people’s experiences
When people critique the behaviour of others they are
setting the scene, making a judgement and then
checking others to make sure that their understanding
of the situation was socially correct or acceptable
Negative stories are more attractive both when
discussing those close to us and celebrities because
there are often direct actionable lessons we can learn
from the consequences of other people’s wrongs
It’s a lot easier to say why someone lost their
husband/wife than to map out the thoughts and
actions involved in finding someone else to love forever
Through checking with our peers we can also gain an
understanding of when doing something normally seen
as wrong can be acceptable, or how forgiving we are to
people who’ve done those things
6. I’m lost, what does this have to do
with Facetweet?
Psychologists has identified that people often share stuff
on social media because of one of three main motivations:
Altruistic
• Helping others
• Displays of loyalty
• Things that they
find entertaining
• Awesome sales
Selfish
• Raising your
reputation
• Drawing attention
to yourself
• Replenishing low
self-esteem
Group norm
reassurance
• Testing what is acceptable
within your social group
• Checking boundaries for
self-censorship
• Stereotyping Chelsea fans
7. Do you have any examples of these
kinds of thing?
Altruistic
8. Do you have any examples of these
kinds of thing?
Selfish
9. Do you have any examples of these
kinds of thing?
Group norm
10. How does this help me sell tat to
strangers?
•
•
•
•
It’s really important to remember that people are much more
likely to care about something or trust the recommendation
when it comes from a friend or family member than a paid
advert
If you know the triggers that make people share you can
develop content that presents things you want to draw traffic
to in such a way that people are more likely to share it with
people who are more likely to give care about your stuff
Once upon a time it was recognised by loads of people that it
was a great idea to promote regular discounts and/or
giveaways as a way to reach a broader audience for a lower
spend than other forms of advertising. However it’s become
clear that doing that only establishes a customer’s
relationship with you with your products at a diminished
value
This means they are likely to be pretty unresponsive to you
selling them something at twice the price to what they paid
for it, more so if they expect another sale to come up soon.
By being relevant you can establish a full price connection
11. How do I make things look better
through psychology?
Gestalt psychology is basically the idea that to understand human behaviour you
have to look beyond the little bits at the bigger picture. Yeah, I know that sounds
hard. But through the work of David Blaine and Derren Brown we now have a good
understanding of it.
The brain likes to organise things and do some decisions out the back of the shop so
it doesn’t get in the way of the important bits at the front like thinking about dinner
and watching football. Because of this it makes assumptions that you don’t even
recognise doing
Here are some really cool examples I will explain in the next couple of slides
12. What the hell is this Gestalt
psychology?
When you look at this you probably see a Dalmatian. What you
actually see is a bunch of lines and shapes. Your brain does this
because it likes to break down complex patterns into simple rules
If I asked you how this image would continue, you would probably
draw the same shape repeating rather than the top line turning
into a swirl and the bottom drawing Bart Simpson. This is because
the brain groups shapes together and aligns perceptual wholes to
the object
13. What the hell is this Gestalt
psychology?
Similarly to the picture you’d probably say this was a circle with
some bits missing rather than just some random lines. This is
because for closure your brain puts individual shapes together and
our perception fills in the gaps
Another of the grouping laws says that when we put a random
group of objects together we look for similarity and sort the ones
that match together. Here you probably see six lines of balls
formed together into a square. If we removed the two middle
lines you’d further see the remaining balls as columns because of
their proximity
14. How can I use this to make things
good?
•
•
•
•
•
Look at the Olympic logo on the right and think about
everything that’s on the previous slides. It’s beautiful, non?
Now think about your logos and the way you display your
brand visually in communications, does it look as simple and
pretty?
You’re probably thinking “Well, no. Because we have text
and other junk” In that case look at how your text is
displayed and the fonts you use. You do have choice fonts
and a decent visual approach that follows through all your
communications, right?
Your header images, profile pictures and pictures used on
your social media pages probably won’t look like the Olympic
logo, but make sure you take into heart the principles of
making things not look awful
Hopefully this also gives you an idea of how if you present
things in a certain way the human brain thinks they are more
attractive and worthy of it’s time. This leads nicely to the
next section
15. Can psychology make my links
more clickable?
Number or
trigger
word
Adjective
Link key
words
Deliverable
promise
Killer link
bait
This is a really effective way of seducing people to click links. However, it is also
really, really horrible when written out properly and no doubt you see people using
this formula a dozen times or so a day in click-bait articles people share anyway.
You would be much better off by not treating your audience like dogs and working
on your own formula for increasing clicks by testing out ideas and learning from
what happens
16. How do trigger words and numbers
work? (“It’s not what you think!”)
•
•
The human brain really likes direct communications or to put things in some kind of
order. This means that if you can use a trigger word that people find attractive, or
take the blog post your linking to and turn it into a numerical number of points rather
than four paragraphs of words, it catches the eye more
No doubt you see the same trigger words used over and over again, you may not
recognise them as such. Basically they are words that increase intrigue or promise
big pay-offs that everyone likes; be that time saving, something entertaining, etc
Secret
Amazing
Fun
Effortless
Weird
•
Disgusting
Horrific
Mind-blowing
Shocking
Unbelievable
Incredible
Free
Cheap
Bizarre
Brilliant
“5 Amazing lifehacks my awesome product can do to save you time and money”
reads a lot better than “Here’s a link to my blog about how my product can help free
up your timetable”
17. Why do I need adjectives?
•
•
•
•
•
Advertising companies often use and abuse adjectives to add
value to their brand in a way that is relevant for the audiences.
However certain key words were identified a long time ago that
carry significant weight but don’t usually help distinguish a brand
“New and improved” is a category of adjectives like this. People
generally like to know about new things and improvements made
to existing stuff. So as a result you’ll often see adjectives related
to these bundled about. Words like “fresh” also help convey that
something is at it’s best right now
“Market leading, better & best” are the type of adjectives used
to convey how amazing and good your thing is
These are the types of words you will use primarily in your link
bait. They add little to the brand, but catch eyes and that’s what
you want
Think of how M&S advertise their food with long lists of
adjectives that turn a pork sandwich into a “heart warming 90
day smoke cured, organic, wild Derbyshire boar, wind harvested
acorn fed life experience wrapped in bread.” That’s awesome as
far as brand goes and cool when it’s read out by someone on a
TV advert, but it doesn’t translate to social media links
18. What are my link’s key words?
•
•
•
Look at where you’re sending people to and what values that has which translate
well into the wider messaging of your stuff
For example you wouldn't sell a link to your range of organic baby clothing with
“5 Unbelievable Things Children Who Didn’t Wear Organobabe Did To Get
Expelled!”
Sometimes being cleaver can work perfectly, however a lot of the time trying to
get witty can just result in confused consumers. For example this will probably
make you laugh, but I doubt anyone clicking would be looking for a guide to
making sure they were wearing the right sized bra
Disgusting! Real life situations where
poorly fitted underwear lead to mindblowing deaths!
19. What is a deliverable promise?
•
•
•
If you’re going to promise someone the moon on a stick, you should make sure
that they get the moon on a stick
Don’t promise outrageous discounts and MEGA MASSIVE SALES if people clicking
through only find 3 items in your entire store discounted 10%. Similarly if you
promise to shock and amaze, make sure the content on the other end does
In a more general sense, if you’re going to ask people to click on something to go
somewhere else, try to make sure your content adds value to their lives.
Otherwise if you spend too much time hammering them with the poor stuff, they
probably won’t bother clicking the amazing ones you post later
“heart warming 90 day smoke
cured, organic, wild Derbyshire
boar, wind harvested acorn
fed, experience wrapped in bread.”
20. Want to enter my inner circle of
fame, money and sex?
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