Social media has become an integral part of modern communication and impacts how organizations promote and control their reputation. It is important for companies to have social media policies in place to prevent legal and security issues from employees' use of social media. The policies should establish guidelines for both official company accounts and personal employee accounts. Providing social media training to employees can empower them to properly share the company message and engage with customers, while also keeping them updated on best practices and creating consistency in branding.

1. Social Media and Employer Branding
Lydia Sewell, Josh Harris and Amanda Matuleviciute

2. ABOUT US AND WHAT
WE’VE BEEN DOING…

3.  Therefore as your employees are representatives of the
company, it is important that they act responsibly.
 Currently, social media plays a huge part in our daily
lives
 It has an impact on how we communicate and how
organisations promote and control their reputation.

4. Which social media site has the biggest active audience?
2 Billion Users 1.5 Billion Users 700 Million Users
368 Million Users 328 Million Users 200 Million Users
106 Million Users

6. To prevent issues around social media arising in your business we would
strongly recommend using a social media policy.
If your organisation doesn’t have a social media policy in place it can cause
legal and security issues. If ever a problem was to arise without a policy the
solution becomes difficult as there is no policy in place to prove ‘right’ or
‘wrong’
 What is a social media policy and how can I use it effectively in my
business?
Social Media in the workplace

7. How to create your policy?
Social Media in the workplace
First things first separate social media into two
sections:
 Social media policy for the company’s official
accounts.
 Social media policy for employees.
1. Rules and Regulations
o Brand Guidelines
o Etiquette and Engagement
o Confidentiality
2. Roles and Responsibilities
3. Potential Legal Risks
4. Security Risks
5. Accountability
An example of a social media policy is this one from Greteman Group; While
you are on company time, please refrain from online activities that don’t bring
value to Greteman Group. Think of your personal time online in the same way
you think of personal phone calls or emails.

8. Your responsibility as an employer!
 Employees should feel safe and know the guidelines for social media use
 Employees should be given a copy of the Policy, signed by them
 If employees are still unsure training sessions should be provided for the benefit of
your business and to also make sure the employee is comfortable
Social Media in the workplace

9. We know that at Bear Hugs you use social media to advertise your brand and
also jobs. Social media training courses can also include training for creation
of apps, something you may find useful in the future of your organisation.
As your company grows you may find it beneficial to give some of your
employees training in the use of social media. There are different ways you
can go about training your employees:
 You can have an external company to train the employees
 Or you the employer can train them yourself
Social Media Training

10. Here are some benefits for giving your employees social media
training:
 Improves online collaboration
 Empowers Employees to share organisation message
 Increases employee engagement and motivation
 Keeps employees up to date
 Creates Consistency
Social Media Training

11. How to create the employer brand you want for
your business
 Promote current employees stories
 Communication
 Use the technology & Imagery
 ‘Show a Story’
 Build a culture