1. Education & Contact Information
Agency Experience
Duquesne University Small Business Development Center, May 2014 - Present
Multimedia Assistant
• Manage Facebook and Twitter (increased following by 33% accross all platforms)
• Responsible for all website content in multiple CMS programs
• Promote, plan and execute training workshops attracting 1200 attendees to 50 events each year
Organizations & Involvement
1726 Elderslee Rd, Pittsburgh, PA 15227
412.477.4312
Majors: Public Relations and Advertising, English
Bachelor of Arts expected May, 2016
GPA: 3.7
Advertising Club, Fall 2012 - Present
Current President; Previous Role: Executive Member
Public Relations Student Society of America, Spring 2014 - Present
Current Vice President; Previous Roles: Social Media Chair, Treasurer
Volunteer Experience
Pittsburgh Advertising Federation
backermann24@gmail.com
backermann.weebly.com
linkedin.com/in/brianackermann
Duquesne University
Brentwood Presbyterian Church
baBrian Ackermann
Addy Award Volunteer
Public Relations Society of America-Pittsburgh Chapter
Blog Contributor, Renaissance Award Volunteer
Mission Team Member
Tale Bellezza Salon, February 2015 - June 2015
Brand Manager (Freelance)
• Directed branding efforts in all forms including logo, print promotion and website development
• Counseled salon owner in strategy and content creation for social media profiles
Elias/Savion Public Relations, May - September 2015
Public Relations and Social Media Intern
• Lead content development for press releases, media alerts, social posts and flyers
• Maintained social content calendars for Hyatt Place Pittsburgh South and Parlay Lounge
• Developed press kits, blogger outreach lists and tip sheets for multiple events
Professional Experience
MARC USA January 2016 - Present
Public Relations and Social Media Intern
• Manage traditional and social media monitoring and reporting for the Pennsylvania Lottery
• Conduct research for social media and blogger outreach for Rite Aid and Payless Shoe Source
• Build social and content audits for national brands and new business opportunities
Skills
• Adobe InDesign
• HootSuite Enterprise (UberVu)
• Facebook Analytics
• Adobe Photoshop
• Creative Writing
• Factiva
• Adobe Illustrator
• Cision
• SPSS