Social Media Optimization: Digg, Del.icio.us and Beyond

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Presented by Peter Prestipino at the CM Pros Fall 2007 Summit on Web Content Management, November 26, 2007. Capitalize on the explosive growth of social media outlets and learn how to employ many of the time-tested best practices for social media optimization to generate additional brand awareness, website visits and product exposure for your online property at popular social news and bookmark services such as , Reddit, YouTube, MySpace, Stumbleupon, del.icio.us, and popular sites like Techmeme, popurl and other blogs and news sites that syndicate social news. Learn the difference between active SMO, passive SMO and Social SPAM. Master the necessary content development techniques that will generate attention (through traffic and incoming links) for your Web property. You’ll also learn how to design and develop pages that rank well organically in search engines and motivate visitors to act on your unique selling proposition once they arrive on your Web property. This session will benefit those with an initial interest in social media optimization and intrigue those with more experience.

Business Technology

Social Media Optimization (SMO) A New Web Landscape: Digg, Del.icio.us & Beyond How many SMO’s does it take to screw in a light bulb? Five, four to confuse you and one to sneak in a ladder and actually change the light bulb.

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A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content. Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success. The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.

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A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change—altering forever the way we create, manage, and deliver content. Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success. The Cognitive Era is not science fiction. It’s science fact, and it’s here today.

The cognitive era and the future of content

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One of the biggest problems facing content marketers and other content professionals today is their inability to create content that establishes a brand as a thought leader. There's never enough time to create all the content needed. This presentation examines an influencer marketing campaign that takes advantage of content manufacturing and that leverages the unified content strategy. While you may not leverage the same tools and standards that we did, the concepts are applicable to almost any content producing organization.

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Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Oh, and then there are tools. Content marketers don’t have the right ones for the jobs at hand. In this presentation, content strategy guru Scott Abel, The Content Wrangler, will demystify the benefits of intelligent content for content marketers and outline the changes needed in order for marketers to take advantage of the approach. Attendee takeaways: How adopting intelligent content can turn a content marketing department into a content marketing factory How some brands are leveraging intelligent content to produce more content with less effort Lessons learned from the pros working in the trenches What you’ll need to get started #CMWorld

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In the Experience Age, consumers expect much more from brands than they have in the past. Once they’ve enjoyed an exceptional customer experience, they become intolerant of confusing, irrelevant, and inconsistent content. Brands that recognize this fact and deliver exceptional content experiences across all customer touchpoint will be rewarded with loyalty. In order to deliver exceptional content experiences, savvy brands are taking a critical look at how they create, manage, and deliver content. And, what they’re finding is that the approaches they’ve relied on for decades can no longer meet current and future business needs. Enter intelligent content. Content with superpowers. Content that is designed to dynamically adapt to meet customer needs. It’s content that is digital, data-driven, and dynamic. It’s digital in that it is designed and built for a connected world. It is data-driven in that can be connected to — and integrated with — enterprise data resources. And, it’s dynamic in that it can automatically respond to individual customer needs. During this opening keynote presentation (originally delivered at the Intelligent Content Conference in San Francisco, March 2015), Scott Abel, The Content Wrangler, and co-founder of the Intelligent Content Conference will explore the need for intelligent content in the Experience Age. You’ll discover why our current processes are insufficient, and what some companies are doing to overcome traditional publishing roadblocks.

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Did you know that the average human brain processes information that is more visual up to 60,000 times faster than text? But wait! Text is visual right? Not in the same way. Photos, videos and other visual mediums communicate on a whole 'nother level than a paragraph of text. The rise of visual content marketing over the last couple of years has been driven by bevy of platforms and tools that give little excuse to not include it into your marketing efforts. Join Adam Helweh as he identifies these trends, explores the tools and helps you create a more vibrant visual marketing mix for your audience. You will learn: • Why is visual content more effective than other types of content • What emerging trends and tools are driving the use of visual content • How to go beyond the confines of the static image to make visual content that’s more alive and engaging. This presentation was given at Content Strategy Applied USA on November 17-18, 2014

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Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications. So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy. This presentation was given at Content Strategy Applied USA on November 17-18, 2014

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You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality. In this session, Mark discusses how the various processes benefit from intelligent content and discusses metrics that prove the benefit. If it hurts, then it's time to calculate the pain — and the relief. This session draws from concepts in Mark's book, DITA Metrics 101, The Business Case for XML and Intelligent Content. Mark also discusses which metrics you should gather so you can align your plan with corporate strategy and become the "Executive Whisperer." This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

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Content strategy is about so much more than streamlining your content development process—it's about supporting your organization's business goals. To be truly effective, your content strategy should be global. That means breaking down the barriers that keep the different types of content producers in your organization apart. Your organization creates various kinds of content—technical, marketing, training, and more. Your content strategy may begin with tech comm, but it should also account for these other types of content to present a unified message and better serve your brand. This presentation shows how, with a global strategy, all of your content can work together to help your organization succeed. Gretyl Kinsey is a technical consultant with Scriptorium Publishing who specializes in content strategy and tech comm tools and technologies. Since joining Scriptorium in 2011, she has been involved with the development and implementation of content strategies for organizations in a variety of industries. She has experience with every step of the implementation process, from customizing transforms to converting legacy content to helping with follow-on support. She also frequently contributes her graphic design skills to the marketing side of Scriptorium. With a background in journalism and visual communication, she is interested in the convergence between technical and marketing communication, and in content strategies that encourage it. This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

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Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional content marketer. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way. In this Content Marketing World 2014 presentation, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional content marketers, can help us future-proof our content marketing efforts and ensure we’re meeting – even exceeding – our goals.

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Income statement definition An income statement is a financial statement that reports a company's financial performance over a specific accounting period. It is one of the three important financial statements used for reporting a company’s financial performance, the other two being the balance sheet and the cash flow statement. The income statement focuses on the revenue, and expenses reported by a company during a particular period. It provides valuable insights into a company’s operations, the efficiency of its management, underperforming sectors, and its performance relative to industry peers. The income statement is also known as the profit and loss (P&L) statement or the statement of revenue and expense. It starts with the details of sales and then works down to compute net income and eventually earnings per share (EPS). The income statement does not differentiate between cash and non-cash receipts (sales in cash vs. sales on credit) or cash vs. non-cash payments/disbursements (purchases in cash vs. purchases on credit). Key income statement items Revenue is the total amount of money a company earns from its operations, usually from the sale of goods or services. For example, a car manufacturer’s revenue would be the total amount of money it earns from selling cars. Cost of Goods Sold (COGS) represents the direct costs associated with producing or delivering the goods or services sold by a company. In the auto industry, COGS would include the cost of raw materials, labor, and other expenses directly related to manufacturing vehicles. Gross Profit is calculated by subtracting the COGS from the revenue. Selling, General, and Administrative (SG&A) expenses represents the costs associated with a company's non-production activities, such as sales, marketing, and administrative functions. In the auto industry, SG&A expenses would include salaries of sales personnel, advertising expenses, rent for office spaces, and other costs related to running the business. Depreciation & Amortization: Depreciation refers to the systematic allocation of the cost of a tangible asset over its useful life. Amortization, on the other hand, is the process of spreading out the cost of an intangible asset over its useful life. In the auto industry, depreciation and amortization expenses would include the depreciation of manufacturing equipment, vehicles, and amortization of patents or trademarks. Interest Expenses represents the costs associated with borrowing money or using credit facilities. Interest expenses are incurred when a company has outstanding debt or loans. In the auto industry, interest expenses would include interest paid on loans used to finance manufacturing facilities or purchase equipment. This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com

Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...

Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...

Creating an Income Statement with Forecasts: A Simple Guide and Free Excel Te...

Aurelien Domont, MBA

Your Work Matters to God RestorationChurch.pptx

Your Work Matters to God RestorationChurch.pptx

Your Work Matters to God RestorationChurch.pptx

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PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR

PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR

PEMATANG SIANTAR 0851/8063/4797 JUAL OBAT ABORSI CYTOTEC PEMATANG SIANTAR

Powerpoint showing results from tik tok metrics

Powerpoint showing results from tik tok metrics

Powerpoint showing results from tik tok metrics

CaitlinCummins3

Bookkeeping serves as the bedrock of your company’s financial clarity. When you neglect this vital process, the once-clear picture of your financial health begins to blur. Without accurate and organized records, it becomes challenging to track cash flow, identify overdue invoices, or pinpoint recurring expenses. It’s akin to navigating through murky waters without a compass – you may find yourself lost and vulnerable to unseen financial risks.

The Risks of Ignoring Bookkeeping in Your Business

The Risks of Ignoring Bookkeeping in Your Business

The Risks of Ignoring Bookkeeping in Your Business

YourLegal Accounting

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NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...

NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...

NewBase 17 May 2024 Energy News issue - 1725 by Khaled Al Awadi_compresse...

Khaled Al Awadi

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stock price prediction using machine learning

stock price prediction using machine learning

stock price prediction using machine learning

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Navigating the venture capital landscape can be daunting for startups. PitchBook’s guide to VC fundraising provides a roadmap filled with critical insights to help entrepreneurs from Silicon Valley to Tokyo secure the capital they need to transform their startups into market leaders. What the Guide Covers: 1) Stages of VC Funding: From seed to Series C and beyond, understand the typical progression startups follow and what is expected at each stage. 2) Evaluating Funding Needs: Determine whether your startup is ready for funding by assessing its current stage, from initial concept to scaling for market expansion. 3) Approaching Investors: Learn how to identify investors that align with your values, perfect your pitch, and effectively approach your target list. 4) Pros and Cons of Funding Types: A deep dive into the advantages and disadvantages of self-funding vs. external funding, helping you make informed decisions about the best path for your venture.

PitchBook’s Guide to VC Funding for Startups

PitchBook’s Guide to VC Funding for Startups

PitchBook’s Guide to VC Funding for Startups

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Social Media Optimization: Digg, Del.icio.us and Beyond

1. Social Media Optimization (SMO) A New Web Landscape: Digg, Del.icio.us & Beyond How many SMO’s does it take to screw in a light bulb? Five, four to confuse you and one to sneak in a ladder and actually change the light bulb.

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