Social media usage is widespread, with 3 out of 4 Americans using social technology. Visiting social sites is now the fourth most popular online activity. Facebook has over 500 million active users who spend an average of 7 hours per month on the site. On average, 70 million tweets are sent per day. Most online shoppers use search engines to find product information, with 70% of searches being made at the category level. Over 22 billion searches occur monthly in the US, with 131 billion global searches monthly.