Social me

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Social networking online......
The perfect networking environment for introverts?
Image Source: http://nedhardy.com/2012/12/05/23-pictures-for-all-the-introverts-out-there/

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Introverts better networkers than
extroverts?
Why? .... Because they’re often better at
listening
Source: http://rantswithintheundeadgod.blogspot.com.au/2013/02/introversion-and-esoteric.html

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What is Networking?
The process of initiating and
then building a relationship
with strangers

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Nothing New about Networking
I’ll see you at
conferences, meetings, com
mittees..
We’ll swap business cards..
We’ll call or email..
.....Maybe......
Hi! I’d like to add you to my
network

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Why network at all?
For your
work...
Connect
with
potential
new clients
Build
ongoing
relationships
with existing
clients
Business
Opportunities
Knowledge &
Opportunities

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Why network at all?
For you
...
Support Friends
Information Resources

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‘Traditional’ Networking
Issues...
..It took time to talk to
everyone
..Could be challenging
talking to strangers
..Might only see people
once a year

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What’s changed?
The environment...social media
Availability | Removal of distance
Reachability – we can talk to anyone at any time
24/7

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Networking Mash Up
24/7
+
No problems...time or geographic location

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Social Media Stats Australia April 2013
1. Facebook - 11.5 million (steady)
2. YouTube - 11 million (steady)
3. LinkedIn - 2.7 million (down 57k)
4. Twitter – 2.2 million (estimate)
Source: SocialMediaNews.com.au

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Networking – getting in right
Connection –
people still
want to feel
a connected
Generosity –
information &
connections
Sharing –
information, ex
pertise, knowl
edge, skills &
insight
Consistency –
it’s like
learning a
musical
instrument

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How to get Started with Online
Networking
Repeat after
me.....
...Spending
time on social
media is not
always a
complete waste
of time...

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sit amet, consectetur adipiscing elit. Suspendisse ac mauris arcu. Aenean est
diam, feugiat in varius feugiat, lacinia ac sapien. Quisque placerat diam et risus
sagittis adipiscing. Mauris porttitor blandit sodales. Vestibulum tempus libero in
quam sodales ornare. Nam dictum suscipit turpis. Phasellus vestibulum dignissim
consequat. Etiam vitae condimentum risus. Aenean ac tortor dolor. Nunc semper
enim eget massa rutrum varius. Pellentesque nibh augue, viverra vel aliquam sit
amet, convallis quis orci.
Maecenas semper commodo arcu vitae rutrum. Etiam cursus imperdiet dolor.
Curabitur enim lacus, feugiat eu fringilla non, tincidunt ultricies quam.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac
turpis egestas. Cum sociis natoque penatibus et magnis dis parturient
montes, nascetur ridiculus mus..
Takes time
Can be totally incomprehensible
at the start
Requires research and practice
to become fluent
It’s like learning a new language...

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Just get started.......
1. Commit time
2. Decide on goals – what
do you want to achieve?
3. Scope out the scene:
research, ask others

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Scoping out the scene......
Where are your ..... Competitors?
Where are your.......... Clients?

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Scoping out the scene.........
LinkedIn groups – stats available on each group

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In the beginning....
Take it slow
Set up a social media strategy that’s
achievable
Do one thing wellrather than many
things poorly

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Some Options..........
Facebook: Personal & Business Page
Twitter
LinkedIn – Personal, Business
Page, Groups
YouTube e.g. The Reptile Doctor (aka Dr Shane Simpson):
– 806 subscribers, 22 videos uploaded
– Most popular video over 200,000 hits! (Intestinal abscess
removal in black-headed python)
Google+

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LinkedIn Groups
Some are ‘open’ ....some are
‘closed’
Started & managed by
individuals
Search using ‘Veterinary’:
577 Groups
Search using ‘Veterinary in
Industry: 38 groups
Nothing that suits? Start you
own

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Remember - Check the Stats.........
LinkedIn groups – stats available on each group

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Another option....
Facebook Groups

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Some Veterinary Options....
Dvm360 - The Circle
Online community:
can set up own page;
send messages to
others; add video;
photos; blog posts
Also has a number of
special interest
groups

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Some Veterinary Options....
VIN
Over 258 consultants
who monitor &
facilitate clinical
discussions
Message
boards, online
conference rooms
Cost associated with
membership

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Which is the best?
Well it depends:
• What’s it for?
• What do you want to get from
it?
• Personal preferences

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Whatever your choice...
Time is the key.....
It takes time to research social
networking options...
It takes a commitment of time to:
develop, maintain and grow your
network...
But it’s worth it

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One last thing.....
Once you’ve decided on the
best places to network
online...
You need to TELL your
clients, peers, community
where you are!

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Networki
ng...Intro
verts
do it

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Start building your professional
online network before your
competition beats you to it!

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Now for a bit of networking!
Which online
social
networking sites
do you
recommend?

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Thank you for your
time!
Thank you to the
‘Industry’ Group for
inviting me to speak