The document announces a social media seminar hosted by the Minnesota Restaurant Association on November 15, 2011. The seminar will provide restaurants with information about using social media beyond just another marketing tool. It aims to demonstrate how social media can benefit restaurants.

1. MINNES OTA RE STAU R ANT ASSOCI ATION :
[NOT JUST ANOTH ER ] SOCIA L MEDIA SEM IN AR
NOV E MB E R 1 5 , 2 01 1
© COLLE+MCVOY 2011

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6. M Y R E S TA U R A N T WA S M A D E B Y T W I T T E R .
T H AT I S N O L I E .
JOE SORGE, AJ BOMBERS
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

7. O K , T W I T T E R D I D N ’ T M A K E YO U R
R E S TA U R A N T. B U T YO U G E T T H E P O I N T.
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

8. S O C I A L M E D I A I S E X P E C T E D.
LIKE PEOPLE EXPECT __________.
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

9. S O C I A L M E D I A I S E X P E C T E D.
LIKE PEOPLE EXPECT WEB SITES.
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

10. S O C I A L M E D I A I S E X P E C T E D.
LIKE PEOPLE EXPECT GOOD SERVICE.
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11. S O C I A L M E D I A I S E X P E C T E D.
L I K E P E O P L E E X P E C T TA S T Y F O O D .
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

12. S O C I A L M E D I A I S E X P E C T E D.
L I K E P E O P L E E X P E C T A G R E AT E X P E R I E N C E .
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

13. ©2011 COLLE+McVOY
3
REASONS WHY
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14. 1 . SOCIAL
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15. ©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

16. 1 50M
©2011 COLLE+McVOY
SOCIAL NETWORK USERS IN THE U.S.
SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT

17. 64 % OF U.S. INTERNET USERS ARE ON SOCIAL NETWORKS
©2011 COLLE+McVOY SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT

18. @CRAIGPLADSON / #FEEDIT

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20. 2 . M OB ILE
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

21. # 1 U SAGE + PEN ET RAT ION IN T H E U.S.
35%
42%
83%
0% 100%
©2011 COLLE+McVOY SOURCE: PEW INTERNET @CRAIGPLADSON / #FEEDIT

22. 35%
42%
IN 2011, THE U.S. WILL SEE A 83%
50%
0% 100%
INCREASE IN SMARTPHONE USERS
©2011 COLLE+McVOY SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT

23. 35%
42%
BY 2015, THERE WILL BE 83%
80M
0% 100%
MOBILE SOCIAL NETWORK USERS
©2011 COLLE+McVOY SOURCE: EMARKETER @CRAIGPLADSON / #FEEDIT

24. @CRAIGPLADSON / #FEEDIT

25. @CRAIGPLADSON / #FEEDIT

26. 3 . LOC AL
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27. LO CAT IO N- BAS ED S ERV ICE S
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28. @CRAIGPLADSON / #FEEDIT

29. S O C I A L M E D I A I S I M P O R TA N T.
YO U A L L A G R E E , R I G H T ?
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

30. R I G H T.
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31. @CRAIGPLADSON / #FEEDIT

32. SOCIAL MEDIA TENETS
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33. START WITH AN OBJECTIVE
Oftentimes brands jump into social media without a
purpose or plan. While there’s something to be said
about “learning by doing” in the social media space,
it’s imperative to make sure your involvement is led
with a common purpose understood by all.
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

34. BUILD FOR BEHAVIORS,
NOT BRIGHT SHINY OBJECTS
There’s always something new to learn about or
figure out in social media. However, rather than focus
all of your attention on the latest and greatest,
marketers must put the effort into figuring out which
shiny objects offer true long-term validity.
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

35. LISTEN, ACT, ADJUST
You can immediately start listening to conversations
taking place online about your brand. This will help
you focus, prioritize and initiate your social media
activity. Once you’ve taken action, allow room for
iteration and change to adapt in real-time.
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

36. BE HUMAN
People want to interact with brand the same way they
interact with people. Throughout your social media
efforts, make sure to express your brand’s true
personality and focus on building relationships the
same way you would in a friendship.
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

37. STAY CURIOUS
As the shiny objects come and go, a certain
percentage of them stick. Because of this, marketers
must continually explore what’s going on in social
media and which technologies people are gravitating
towards to connect with likeminded people.
©2011 COLLE+McVOY @CRAIGPLADSON / #FEEDIT

38. 5 S OCI AL M E DIA T EN ETS
+ Start with an objective.
+ Build for behaviors, not bright shiny objects.
+ Listen, act, adjust.
+ Be human.
+ Stay curious.

39. T H A N K SYO U .