This document discusses alternative approaches to finding jobs and standing out from other candidates beyond just using a resume. It notes that remarkable candidates may not need resumes at all, as resumes provide excuses to reject candidates. It also states that world-class jobs are not filled through submitting resumes. However, you still need a resume. It encourages networking actively online to build findability and demonstrate passion. It provides examples of how students and agencies can promote themselves online meaningfully. The overall message is that technology enables more meaningful connections, which are important for standing out from other candidates.

1. MAKE IT ABOUT SOMETHING
OTHER THAN YOUR RÉSUMÉ

2. @CRAIGPLADSON
DIRECTOR, INTERACTIVE INNOVATION

3. @CRAIGPLADSON
MAKE IT ABOUT SOMETHING
OTHER THAN YOUR RÉSUMÉ
#AD2SAS

4. @CRAIGPLADSON
“If you’re remarkable, amazing or just plain spectacular, you
probably shouldn’t have a résumé at all. A résumé is an excuse to
reject you. Once you send your résumé, people can say, ‘oh, they’re
missing this or they’re missing that,’ and boom, you’re out.”
~ Seth Godin
#AD2SAS

5. @CRAIGPLADSON
“Great jobs, world class jobs, jobs people kill for … those jobs don’t
get filled by people e-mailing in résumés. Ever.”
~ Seth Godin
#AD2SAS

6. @CRAIGPLADSON
[UNFORTUNATELY] YOU STILL NEED A RÉSUMÉ.
#AD2SAS

8. @CRAIGPLADSON
#OLDSCHOOL
CRAIG.PLADSON@YAHOO.COM CRAIG.PLADSON@HOTMAIL.COM
#AD2SAS

10. @CRAIGPLADSON
DON’T OBSESS OVER OUT-RÉSUMÉ-ING, RÉSUMÉS.
#AD2SAS

11. @CRAIGPLADSON
MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ.
#AD2SAS

12. @CRAIGPLADSON
A GOOD RÉSUMÉ IS LIKE GOOD PRINT AD.
#AD2SAS

16. @CRAIGPLADSON
NO. YOU DON’T NEED AN SEO EXPERT TO HELP YOU DO THIS.
#AD2SAS

17. @CRAIGPLADSON
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
#AD2SAS

18. @CRAIGPLADSON
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
YOUR BRAND’S FINDABILITY INCREASES WITH EACH
WEBSITE UPDATE, BLOG POST OR TWEET.
#AD2SAS

19. @CRAIGPLADSON
THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.
AND IT DEMONSTRATES YOU GET IT.
#AD2SAS

20. @CRAIGPLADSON
WHATEVER. SHOW ME SOME EXAMPLES.
#AD2SAS

21. @CRAIGPLADSON
USE CASE #1: THE AGENCY’S PERSPECTIVE
#AD2SAS

30. @CRAIGPLADSON
USE CASE #2: A STUDENT’S PERSPECTIVE
#AD2SAS

31. @CRAIGPLADSON
#AD2SAS

37. Casie Cook @kaceemaree @grantspanier
Casie,
View Casie’s profile

42. @CRAIGPLADSON
#AD2SAS

43. @CRAIGPLADSON
MAKE MEANINGFUL CONNECTIONS.
#AD2SAS

44. @CRAIGPLADSON
BE APPRECIATIVE UBIQUITOUS NETWORKING
MAKE MEANINGFUL CONNECTIONS.
INFORMAL VS. FORMAL RELEVANT AND PERSONAL
#AD2SAS

45. @CRAIGPLADSON
TECHNOLOGY ENABLES MORE MEANINGFUL
CONNECTIONS THAN EVER BEFORE.
#AD2SAS

46. @CRAIGPLADSON
MEANINGFUL CONNECTIONS MAKE IT ABOUT
SOMETHING MORE THAN YOUR RÉSUMÉ.
#AD2SAS

47. @CRAIGPLADSON
THANK YOU.
#AD2SAS