Dow Kokam is a battery company formed in 2009 by Dow Chemical Company, TK Advanced Battery LLC, and Groupe Industriel Marcel Dassault. It provides lithium-ion battery solutions for transportation, defense, industrial, and medical industries. To become the top battery provider across industries, Dow Kokam must leverage its manufacturing expertise and market knowledge to develop viable and scalable large-format battery technology. It proposes a 90-day campaign using social media engagement, online videos, website optimization, and analytics to enhance engagement, increase search engine optimization and conversion rates.

1. Who is Dow Kokam?
• Formed in 2009
• Owned by the Dow Chemical
Company, TK Advanced
Battery LLC and Groupe
Industriel Marcel Dassault
• Provide "economically viable"
battery solutions for:
• Transportation, defense,
industrial and medical
industries

2. Challenges & Goals
• Challenges - Dow Kokam, as battery provider must
balance:
• Battery power, Lifetime, Safety, Energy, Cost
• Goals - To be the top-of-mind lithium ion battery
provider across varying industries, Dow Kokam must:
• Market knowledge and manufacturing expertise
• Viable, scalable, large-format battery technology

3. Campaign Theme"Combined Strengths, Magnified Results" - Foundation for future
success
Social Media Engagement
Online Video/Photo Strategy
Google Website Optimizer
Google Analytics

4. Social Media Engagement
• Facebook
• Power Promotions
• Ads
• Twitter
• Giveaways

5. Online Video/Photo Strategy
YouTube, Vimeo, Flickr
Industry-specific, weekly
videos
Tailored application of battery
technology to fit customer
needs
Extreme/captivating
applications of battery
technology

6. Google Website Optimizer
• Address the appeal and
functionality of website:
• Test varying page layouts
to boost conversion rates
• Revise content to avoid
circularity:
• Test varying content
and content layout

7. Google Analytics
Determine how users:
Find the website
Navigate through the website
Become customers

8. Budget Recommendations
• $ 5K - Social Media Engagement
• $ 70K - Online Video/Photo Strategy
• Free - Google Website Optimizer
• Free - Google Analytics

9. Proposed Timeline
• 90-day proposal:
• Constant contact with target market
• Enhancing engagement to increase ROI
• Increased SEO and conversion rates

10. Effective Execution
• Understand consumer
base
• Combine social
media strategies to
magnify results
• Easily accessible
website with
appealing and
functional web copy