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Monetization 101: How to Make Money Blogging
- 1. Monetization 101: How to Make Money Blogging By: Gina McCauley, “The Blogmother” Sunday, March 29, 2015
- 2. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Housekeeping AV Check Intended Audience Sunday, March 29, 2015
- 3. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Agenda Why Bloggers Don’t Make Money Establishing a BASIC Blogging Business Plan Survey of ways bloggers make money Case studies of successful monetization strategies One thing bloggers must do today if they want to make money Homework & Registered Attendee Perk Sunday, March 29, 2015
- 4. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING About Me Founder of the annual Blogging While Brown Conference. Speaker at BlogHer, SXSW Interactive, Blog World Expo. Blogging since 2006. ginamc@bloggingwhilebrown.com @bwbconference Sunday, March 29, 2015
- 5. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Common Monetization Methods Direct On the Blog Billboard Blog Real Estate ‹ › Indirect Because of the Blog Rocket Launcher Leverage VS. Sunday, March 29, 2015
- 6. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Direct Display Ads Sponsored Posts Affiliate sales Sunday, March 29, 2015
- 7. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Indirect Physical Products Digital Products/ Information Products Consulting/ Coaching Speaking/ Hosting Webinars/Teleseminars (Courses) Affiliate Programs Subscription Sites/ Continuity Products Events/Experiences Services (Helping other Bloggers) Sunday, March 29, 2015
- 8. Case Studies of Bloggers Who are Probably Making Money Sunday, March 29, 2015
- 9. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Case Study: Black and Married With Kids Display Ads Site takeover Affiliate Sales E books DVDs E-courses Other people’s books (affiliate sales) Events (Retreats and Live Screenings) Subscription Service Sunday, March 29, 2015
- 10. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Case Study: FoodBabe.com Recurring Subscription Service - meal planning, shopping list, nutrition tips. Display Ads in sidebar Book Free E-Book give-a-way. (* List Building) Sunday, March 29, 2015
- 11. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Case Study: Mimi G Style Video sewing tutorials Mimi G. Sewing Conference Deal with Simplicity to Sell Mimi G. Branded sewing patterns Sponsored posts and ambassadorships. Affiliate sales - ( Fabric, sewing machines) Sunday, March 29, 2015
- 12. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Why Bloggers Don’t Make (Enough) Money Lack Focus 1 Lack Information 2 Lack Business and Social Connections 3 Lack Action 4 Sunday, March 29, 2015
- 13. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Why This Matters To Me #1 Question I get asked is “how do I make money blogging?” (Followed closely by how do I get people to read my blog) Bloggers being exploited and abused. In order for us to have diverse images and content in the Digital Age, creators have to be able to fund their work. Blogs dying prematurely due to poor planning and execution. Lots of wasted time and energy. Sunday, March 29, 2015
- 14. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING What Every Blogger Must Do If they Want to Make Money Online Sell Ä Something b To Someone Ü At a price they are willing to pay $ In an amount that allows you to meet your GOAL - it always comes back to the GOAL G Sunday, March 29, 2015
- 15. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING ONE thing you need to do from Day 1 LIST BUILDING Sunday, March 29, 2015
- 16. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Email Marketing Terms You Need to Know Autoresponder List Segmentation Lead Generation Call to Action Copywriting Sunday, March 29, 2015
- 17. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING Homework Fill out the one- page business plan within one week. 1 Email your business plan to ginamc@bloggingwhilebrown.com 2 I will schedule a 30 minute call with you to discuss your plan. 3 Sunday, March 29, 2015
- 18. MONETIZATION 101: HOW TO MAKE MONEY BLOGGING One-Page Business Plan Why do I want to have a blogging business? What am I going to offer? Who is going to buy what I am offering? How much am I going to charge? What facts do I have that indicate I can sell enough at that price to reach my goal? Sunday, March 29, 2015
- 19. Questions?ginamc@bloggingwhilebrown.com Join me in Austin,TX, June 19-20th for the 2015 Blogging While Brown Conference! Sunday, March 29, 2015