Social Media Marketing
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This document discusses best practices for social commerce and managing legal risks related to user-generated content and social advertising. It covers topics like leveraging social reviews and ratings authentically and transparently, different types of copyright infringement, and complying with laws like COPPA for child-oriented websites and apps. The document provides guidance on using social tools for shopping, making truthful claims in social media ads, and encouraging word-of-mouth through reciprocity and easy sharing of customer reviews.
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- 5. Best Practices to Leverage Social Reviews and Ratings Reciprocity- acknowledge the opinions customers offer Infectiousness- easy way for users to share reviews Sustainability- online opinions live on in perpetuity
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