This document discusses social media marketing and provides guidance on developing an effective social media marketing plan. It defines social media and various social media sites. It emphasizes the importance of having an authentic, transparent and responsive social media presence. It also outlines the key elements to include in a social media marketing plan such as defining goals, audiences, content strategy, and evaluation metrics. An example campaign for a company called "Glimmers, Inc" is provided to demonstrate a blended online and offline social media strategy.