Customer Success Story: Curves - Jacob Stark

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Jacob Stark, Director of Digital Strategy at Curves, shares how Marketo's marketing software has benefited him and his company.

Marketing Business Technology

Page 1 © 2014 Marketo, Inc.#MKTGNATION14
Jacob Stark
Director of Digital Strategy
Curves | Jenny Craig

Page 2 © 2014 Marketo, Inc.#MKTGNATION14
• Communication
beyond 9-5
• Right message,
right person,
right time
• Profit-driven
marketing
Why Marketing Automation

Page 3 © 2014 Marketo, Inc.#MKTGNATION14
• Today’s thought
leader?
• Tomorrow’s
innovator?
• Don’t delay the
inevitable
How to Evaluate & Choose a Platform

Page 4 © 2014 Marketo, Inc.#MKTGNATION14
• Marketing
• IT
• Operations/Sales
• Leadership
Earning Buy-In From Peers

Page 5 © 2014 Marketo, Inc.#MKTGNATION14
Why Curves Chose Marketo
+

Page 6 © 2014 Marketo, Inc.#MKTGNATION14
• What to expect
• Make life easier…
• Get conversational
Getting Setup

Page 7 © 2014 Marketo, Inc.#MKTGNATION14
Getting Help

Page 8 © 2014 Marketo, Inc.#MKTGNATION14
Digging Deeper

Page 9 © 2014 Marketo, Inc.#MKTGNATION14
Invest Your Time

Page 10 © 2014 Marketo, Inc.#MKTGNATION14
Plan Your Work… Work Your Plan

Page 11 © 2014 Marketo, Inc.#MKTGNATION14
The Success Curves Has Seen

Page 12 © 2014 Marketo, Inc.#MKTGNATION14
• Better tracking
• Increased flexibility
• More personal
• Doubled conversion
rate
• Everyone wants in
The Success Curves Has Seen

Page 13 © 2014 Marketo, Inc.#MKTGNATION14
Q&A
Jacob Stark
Director of Digital Strategy
Curves | Jenny Craig
@kratSbocaJ
linkedin.com/in/kratSbocaJ

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