The document discusses the limitations of social media for property management, highlighting that while it can foster community engagement, many residents do not use it. It emphasizes the importance of effective communication regarding maintenance, safety, and customer service as top priorities for resident retention. A message notification service is suggested as a more reliable and efficient way to communicate with residents during emergencies and daily operations.

1. #ONECALLNOW
Social Media may
Hit the Target,
But it’s not a
Magic Bullet!
Original article
by Nick Frantz
For Property Managers

2. Social media is
here to stay.
So lets talk about…
o Who doesn’t use social media
o Building communities
o Emergencies!
o Taking control of your
communications

3. WHO DOESN’T LOVE SOCIAL MEDIA?
Not everyone is active
in social networking!
A 2012 study showed only 56% of Americans (12 and older)
had a social networking profile.

4. That’s a lot of people using
Social media…
And it’s a lot of people – a lot of adults – who
are not.
It’s likely that not all your residents
use social media networking.

5. IT’S ABOUT BUILDING A COMMUNITY
Good point!
Especially for those responsible
for managing real communities.
But don’t let “social” and “community” misdirect your efforts!

6. A 2011 SatisFacts survey shows
The top three factors
Influencing retention..
1. Quality of maintenance services
2. Safety and security
3. Quality of customer service provided by office staff
All thee services are directly
related to the quality of your
resident communications.
Interesting note:
“Community having a
social media page”
ranked as one of the
least important.

7. Social Media is no replacement for
911
But did you know…
Social media came through
during Hurricane Sandy
when 911 lines were
overwhelmed?
Emergencies!
Victims and rescue organizations employed social media to connect.
People who were prepared to use it, benefited from it.

8. What’s it all mean for
Property Managers?
Use social networking with discretion.
YES!
 Maintenance Activities
 Office closings
 General Announcements
NO!
 Rent Reminders
 Late Notices
 Personal Messages

9. Your residents communicate in varied ways
You should too
But…
 Communicating takes a lot
of time
 It’s hard to confirm your
messages were received

10. Consider a different approach
A message notification service
 Affordable
 Time Saving
 Reaches residents
using methods of
their choice
(voice, text, email, social media)

11. There are giant benefits
for using
 Delivered within minutes to everyone across all
communication mediums
 Reaches residents using methods of their choice
 Smartphone Apps make it easy for on-the-go managers
 Setup is simple – no software, no hardware, no additional
phone lines
Automated features expand your reach
 Automated translations (52 languages)
 Keypad responses
 Personalized Messages
 Detailed Reports

12. With communications, you have control
When you take control
o Streamline your operations
o Be better prepared for
emergencies
o Give your residents a
higher level of service.
Check into
Your communication plan doesn’t have to drain your budget.

13. Additional Resources
Click Here
For this Blog Post
Beyond misinterpretation -
Social Media presents the
opportunity for a PR
Nightmare.
Check out our “Embrace the Hate! Confronting Negative
Online Reviews” blog to read more!