The KONY 2012 video uploaded on March 5th went viral, being viewed over 78 million times within 10 days. It raised awareness about Joseph Kony and his Lord's Resistance Army (LRA), gaining over 3 million Facebook likes and 2.6 million people discussing it online. While most comments were neutral shares, 20% expressed support and 1% criticism. The viral success achieved the campaign's goal of creating awareness, though some questioned details and the nonprofit's finances. The impact remained to be seen over time.
Social media has become deeply ingrained in daily life, with the average user spending 145 minutes per day on platforms. There are now over 3.78 billion social media users worldwide who use platforms like Facebook, Instagram, Twitter, and TikTok for various purposes. However, heavy social media use has been linked to negative mental health impacts like increased rates of suicide and depression among teens. While social media has economic benefits, overreliance on curated online images may promote unrealistic standards and negatively impact happiness. Moderation and limiting screen time are suggested to avoid letting platforms control users' lives.
This document summarizes a digital media report for the month. It discusses four tweetathons held on the topics of women in leadership, technical security, men in media, and safe spaces. The blog received contributions on Hindi poetry and women's portrayal but failed to gain notice, possibly due to lack of publicity on social media. However, the website saw over 5,000 new unique visitors this month.
Cisco Connect Toronto 2017 - Understanding Cisco Next Generation SD-WANCisco Canada
- Cisco SD-WAN is Cisco's next generation SD-WAN solution which will integrate Cisco's routing platforms and provide innovation in areas like cloud integration, security segmentation, and service insertion capabilities.
- The solution leverages Cisco's acquisition of Viptela to provide a cloud-managed SD-WAN platform that can optimize traffic delivery to cloud applications and data centers while ensuring security and application-aware policies across hybrid WAN transports including broadband, LTE, and MPLS networks.
- Key capabilities of Cisco SD-WAN include cloud on-ramp technologies to optimize access to SaaS and IaaS services, arbitrary VPN topologies to meet compliance needs, and zero touch provisioning of edge devices
Social Media & Its Role in Communications - 21 Nov 2011Media Manoeuvres
This document discusses the importance of training employees for social media use and outlines different types of users within a company:
- Digital Natives are comfortable with social platforms
- Savvy Technologists are comfortable but cautious in adopting new platforms
- Reluctant Users are aware but hesitant to use social media
- Digital Contrarians are averse to social media
- Digital Newbies are simply unaware of social media
It stresses that training is needed for all user types to properly represent the company online and integrate social media into marketing strategies.
This document discusses the role of social media in communications and crisis response. It provides examples of how social media has been used to help during disasters like earthquakes and floods. Key points made include:
- During early crises like the 1995 Kobe earthquake, social media had not matured and there was little people could do to help other than donate blood or money.
- After 9/11, Google groups helped sort fact from fiction.
- A blog set up after the 2004 tsunami became a hub for sharing information.
- During 2011 Queensland floods, hashtags on Twitter and social media helped locate lost loved ones and coordinate relief efforts.
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
The KONY 2012 video uploaded on March 5th went viral, being viewed over 78 million times within 10 days. It raised awareness about Joseph Kony and his Lord's Resistance Army (LRA), gaining over 3 million Facebook likes and 2.6 million people discussing it online. While most comments were neutral shares, 20% expressed support and 1% criticism. The viral success achieved the campaign's goal of creating awareness, though some questioned details and the nonprofit's finances. The impact remained to be seen over time.
Social media has become deeply ingrained in daily life, with the average user spending 145 minutes per day on platforms. There are now over 3.78 billion social media users worldwide who use platforms like Facebook, Instagram, Twitter, and TikTok for various purposes. However, heavy social media use has been linked to negative mental health impacts like increased rates of suicide and depression among teens. While social media has economic benefits, overreliance on curated online images may promote unrealistic standards and negatively impact happiness. Moderation and limiting screen time are suggested to avoid letting platforms control users' lives.
This document summarizes a digital media report for the month. It discusses four tweetathons held on the topics of women in leadership, technical security, men in media, and safe spaces. The blog received contributions on Hindi poetry and women's portrayal but failed to gain notice, possibly due to lack of publicity on social media. However, the website saw over 5,000 new unique visitors this month.
Cisco Connect Toronto 2017 - Understanding Cisco Next Generation SD-WANCisco Canada
- Cisco SD-WAN is Cisco's next generation SD-WAN solution which will integrate Cisco's routing platforms and provide innovation in areas like cloud integration, security segmentation, and service insertion capabilities.
- The solution leverages Cisco's acquisition of Viptela to provide a cloud-managed SD-WAN platform that can optimize traffic delivery to cloud applications and data centers while ensuring security and application-aware policies across hybrid WAN transports including broadband, LTE, and MPLS networks.
- Key capabilities of Cisco SD-WAN include cloud on-ramp technologies to optimize access to SaaS and IaaS services, arbitrary VPN topologies to meet compliance needs, and zero touch provisioning of edge devices
Social Media & Its Role in Communications - 21 Nov 2011Media Manoeuvres
This document discusses the importance of training employees for social media use and outlines different types of users within a company:
- Digital Natives are comfortable with social platforms
- Savvy Technologists are comfortable but cautious in adopting new platforms
- Reluctant Users are aware but hesitant to use social media
- Digital Contrarians are averse to social media
- Digital Newbies are simply unaware of social media
It stresses that training is needed for all user types to properly represent the company online and integrate social media into marketing strategies.
This document discusses the role of social media in communications and crisis response. It provides examples of how social media has been used to help during disasters like earthquakes and floods. Key points made include:
- During early crises like the 1995 Kobe earthquake, social media had not matured and there was little people could do to help other than donate blood or money.
- After 9/11, Google groups helped sort fact from fiction.
- A blog set up after the 2004 tsunami became a hub for sharing information.
- During 2011 Queensland floods, hashtags on Twitter and social media helped locate lost loved ones and coordinate relief efforts.
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
Nearly 40% of Australians now interact with companies through social media. Over 9 million Australians use social media, with over 7 million on Facebook and 2 million on Twitter. Facebook has nearly 10 million unique Australian visitors per month. Tablet ownership in Australia is expected to triple this year. Social media gives consumers a voice on a massive scale and has changed how companies must understand social consumer behavior. It provides both opportunities and risks that companies must address through social media monitoring and a thorough social media rollout plan tailored to their goals.
The document discusses how brands need to activate the market by focusing on creating value for people in their everyday lives through social media. It argues that the traditional model of pushing mass marketing messages a few times a year is ineffective, and that brands now need to continuously engage people through social objects that people want to share with their networks. It advocates focusing on empowering people and building trust through 365 solutions that enhance social experiences.
Social media and online publishing is evolving into a major communications vehicle. Beyond traditional media interactions, these social networks can bring real value to your practice and to your community. More than simple communications, veterinarians should know how social sites and online publishing efforts can drive new client traffic and even garner the attention of local traditional media. Many professionals see these sites as interesting but a potential waste of time. In this presentation not only will you learn current statistics on the new media explosion and how to join in, but also the real value to your practice. Learn how staff can manage the time burden and help your hospital take advantage of this exploding new means of communications, education and public awareness.
This document provides an overview of a social entrepreneurship masterclass on digital marketing and identity. The aims of the class are to understand modern digital communication and its effects, understand the idea of a digital identity, see how people are changing, and decide where one stands in relation to digital changes. Key points covered include the rise of smartphone use, how smartphones have become hubs for people's lives, concepts of owned, bought and earned media, and some perceived side effects of social media like decreased concentration and ability to remember information. The document also discusses narrative collapse in the digital age and fragmented communication online.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Presidio Social Media For Sustainable Business Oct 2010 101022010629 Phpapp01Catalyst Financial Inc.
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles of social media, and applications for businesses. The presenter, Joey Shepp, outlines how social media allows sustainable businesses to directly engage customers, generate sales and referrals, crowdsource ideas, and communicate their social and environmental responsibilities in an authentic way.
The document discusses social media solutions for automotive dealerships. It outlines the benefits of social media for automotive brands and dealers, including building awareness, increasing loyalty and sales. The presentation covers setting up social media programs, content strategies, and how sales teams can use social media. Contact information is provided for WorldDealer, which offers turnkey social media services and customized solutions for dealerships.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
This document discusses the importance of social media for businesses. It notes that social media allows for shared community experiences online and offline. While some argue there is no ROI or that social media is too young, the document counters that customers highly trust recommendations from friends and family found on social media platforms. It suggests that businesses focused on genuine customer connections both online and offline will be most successful with social media over the next few years.
Creating social media relationships with transit riders. Overview of blogs, wikis, online videos and more to grow sustainable profits. David Levesque June 2009. new York Public Transit Assoc.
This document discusses social media marketing in B2B contexts. It begins by noting that marketing and consumers have changed, with consumers now being emotional, interconnected, and trusting word-of-mouth over ads. It then discusses the importance of social media communities, brand advocates, the intersection of social and mobile, location-based services, and provides several B2B case studies. It emphasizes starting engagement by listening to target groups, identifying brand ambassadors within the company, and gaining management support.
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischLars Voedisch
What corporate communicators need to know about social media and what it means for your organization
Linking PR efforts to business objectives
Managing strategic media relations in times of continuous change and crisis
Identifying and understanding the new influencers
Leveraging upcoming trends and opportunities
The document discusses how social media has changed marketing, especially for B2B companies. It notes that consumers are now more emotional and social media has allowed them to easily share opinions. It also discusses how businesses must change to focus on conversations with interconnected customers using various social media tools. The key is for companies to listen to customers and learn how social media impacts their industry.
Social media is a huge part of the lives of consumers today, and many businesses have taken to sites like Twitter and Facebook for digital marketing purposes.
View this presentation here: https://www.bigmarker.com/illinois_business_community/room55
But it's important to remember that one of the most vital aspects to any successful business is customer service. In this presentation, we'll look at some easy ways to use social media networks to your advantage, and how to use them to create a positive, personal relationship with your customers.
EyeforTravel - Social Media Strategies for Travel USA 2008EyeforTravel
Use social media to enhance
your brand, increase sales &
attract new customers.
http://events.eyefortravel.com/ugc/?t=scribd
http://www.eyefortravel.com/?t=scribd
An introduction to social media for brands, part of a seminar given to clients and fellow agencies in Sept 09. A high level overview of what is social media and how you can use it
The document discusses the characteristics and interests of Generation C, defined as people born between 1987-1996. It notes they are interested in connection through internet and devices, community through social networks, creation in deciding their own lives and finding new ways of living, and curation in knowing how others think and finding answers. The document also presents concepts about Generation C that the authors agree with, such as their need for internet, use of phones to stay connected, and representing a new force in culture and commerce. Concepts disagreed with include the time spent on social media, relevance of sharing personal lives online, and career risks from employers viewing social media profiles.
Navigating the World of Topsoil: A Guide to the Right Choice for Your Gardennerissacampuzano
Are you looking to improve your garden's health but unsure about which topsoil to choose? This PPT provides insights into selecting the right topsoil for your gardening needs. From understanding various types of topsoil to evaluating their benefits, this resource equips you with the essential knowledge to make an informed decision. Explore to learn more.
Click to know more - https://mulchpros.com/blog/navigating-the-world-of-topsoil-a-guide-to-the-right-choice-for-your-garden/
Nearly 40% of Australians now interact with companies through social media. Over 9 million Australians use social media, with over 7 million on Facebook and 2 million on Twitter. Facebook has nearly 10 million unique Australian visitors per month. Tablet ownership in Australia is expected to triple this year. Social media gives consumers a voice on a massive scale and has changed how companies must understand social consumer behavior. It provides both opportunities and risks that companies must address through social media monitoring and a thorough social media rollout plan tailored to their goals.
The document discusses how brands need to activate the market by focusing on creating value for people in their everyday lives through social media. It argues that the traditional model of pushing mass marketing messages a few times a year is ineffective, and that brands now need to continuously engage people through social objects that people want to share with their networks. It advocates focusing on empowering people and building trust through 365 solutions that enhance social experiences.
Social media and online publishing is evolving into a major communications vehicle. Beyond traditional media interactions, these social networks can bring real value to your practice and to your community. More than simple communications, veterinarians should know how social sites and online publishing efforts can drive new client traffic and even garner the attention of local traditional media. Many professionals see these sites as interesting but a potential waste of time. In this presentation not only will you learn current statistics on the new media explosion and how to join in, but also the real value to your practice. Learn how staff can manage the time burden and help your hospital take advantage of this exploding new means of communications, education and public awareness.
This document provides an overview of a social entrepreneurship masterclass on digital marketing and identity. The aims of the class are to understand modern digital communication and its effects, understand the idea of a digital identity, see how people are changing, and decide where one stands in relation to digital changes. Key points covered include the rise of smartphone use, how smartphones have become hubs for people's lives, concepts of owned, bought and earned media, and some perceived side effects of social media like decreased concentration and ability to remember information. The document also discusses narrative collapse in the digital age and fragmented communication online.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Presidio Social Media For Sustainable Business Oct 2010 101022010629 Phpapp01Catalyst Financial Inc.
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles of social media, and applications for businesses. The presenter, Joey Shepp, outlines how social media allows sustainable businesses to directly engage customers, generate sales and referrals, crowdsource ideas, and communicate their social and environmental responsibilities in an authentic way.
The document discusses social media solutions for automotive dealerships. It outlines the benefits of social media for automotive brands and dealers, including building awareness, increasing loyalty and sales. The presentation covers setting up social media programs, content strategies, and how sales teams can use social media. Contact information is provided for WorldDealer, which offers turnkey social media services and customized solutions for dealerships.
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
This document discusses the importance of social media for businesses. It notes that social media allows for shared community experiences online and offline. While some argue there is no ROI or that social media is too young, the document counters that customers highly trust recommendations from friends and family found on social media platforms. It suggests that businesses focused on genuine customer connections both online and offline will be most successful with social media over the next few years.
Creating social media relationships with transit riders. Overview of blogs, wikis, online videos and more to grow sustainable profits. David Levesque June 2009. new York Public Transit Assoc.
This document discusses social media marketing in B2B contexts. It begins by noting that marketing and consumers have changed, with consumers now being emotional, interconnected, and trusting word-of-mouth over ads. It then discusses the importance of social media communities, brand advocates, the intersection of social and mobile, location-based services, and provides several B2B case studies. It emphasizes starting engagement by listening to target groups, identifying brand ambassadors within the company, and gaining management support.
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischLars Voedisch
What corporate communicators need to know about social media and what it means for your organization
Linking PR efforts to business objectives
Managing strategic media relations in times of continuous change and crisis
Identifying and understanding the new influencers
Leveraging upcoming trends and opportunities
The document discusses how social media has changed marketing, especially for B2B companies. It notes that consumers are now more emotional and social media has allowed them to easily share opinions. It also discusses how businesses must change to focus on conversations with interconnected customers using various social media tools. The key is for companies to listen to customers and learn how social media impacts their industry.
Social media is a huge part of the lives of consumers today, and many businesses have taken to sites like Twitter and Facebook for digital marketing purposes.
View this presentation here: https://www.bigmarker.com/illinois_business_community/room55
But it's important to remember that one of the most vital aspects to any successful business is customer service. In this presentation, we'll look at some easy ways to use social media networks to your advantage, and how to use them to create a positive, personal relationship with your customers.
EyeforTravel - Social Media Strategies for Travel USA 2008EyeforTravel
Use social media to enhance
your brand, increase sales &
attract new customers.
http://events.eyefortravel.com/ugc/?t=scribd
http://www.eyefortravel.com/?t=scribd
An introduction to social media for brands, part of a seminar given to clients and fellow agencies in Sept 09. A high level overview of what is social media and how you can use it
The document discusses the characteristics and interests of Generation C, defined as people born between 1987-1996. It notes they are interested in connection through internet and devices, community through social networks, creation in deciding their own lives and finding new ways of living, and curation in knowing how others think and finding answers. The document also presents concepts about Generation C that the authors agree with, such as their need for internet, use of phones to stay connected, and representing a new force in culture and commerce. Concepts disagreed with include the time spent on social media, relevance of sharing personal lives online, and career risks from employers viewing social media profiles.
Similar to CONNECT your Brand with GENERATION Z (20)
Navigating the World of Topsoil: A Guide to the Right Choice for Your Gardennerissacampuzano
Are you looking to improve your garden's health but unsure about which topsoil to choose? This PPT provides insights into selecting the right topsoil for your gardening needs. From understanding various types of topsoil to evaluating their benefits, this resource equips you with the essential knowledge to make an informed decision. Explore to learn more.
Click to know more - https://mulchpros.com/blog/navigating-the-world-of-topsoil-a-guide-to-the-right-choice-for-your-garden/
Stag Elevators | Leading Home Elevator Company in IndiaStag Elevators
Discover Stag Elevators, India's premier home elevator company, dedicated to delivering unmatched mobility solutions nationwide. Specializing in certified home elevators, lifts, and platform lifts, Stag Elevators leads with superior safety, quality, and innovation. Partnering with renowned Italian manufacturers ensures every product meets European safety standards and is TUV certified, offering affordability and utmost safety for homes of all sizes and types, from small houses to luxury residences.
MISS RAIPUR 2024 - WINNER POONAM BHARTI.DK PAGEANT
Poonam Bharti, a guide of ability and diligence, has been chosen as the champ from Raipur for Mrs. India 2024, Pride of India, from the DK Show. Her journey to this prestigious title is a confirmation of her commitment, difficult work, and multifaceted gifts. At fair 23 a long time ago, Poonam has as of now made noteworthy strides in both her proficient and individual lives, encapsulating the soul of present-day Indian ladies who adjust different parts with beauty and competence. This article dives into Poonam Bharti’s foundation, achievements, and qualities that separated her as a meriting champion of this award.
4. FOR BRANDS/
1. Do not impose anything but propose (especially services)
2. Focus on what your brand can provide - even on a daily/
weekly basis - (translate words & promises into acts)
3. Use digital channels to connect with GenZ at the right
moment with the right content in their daily life
3 TAKEAWAYS
6. Gen Z /a Generation
in the making
Young (born between 1992 & 2010). They are still learning
and building the personality based on the experiences they live
7. • BORN IN AN IMPERFECT WORLD; THEY ARE
USED TO DEAL WITH THAT
• THEY DON’T TAKE (SOCIAL) NORMS FOR
GRANTED / THIS IS HOW THEY CONTRIBUTE
TO BUILD THE NORMS OF TOMORROW
1CONVENTIONS & RULES
ARE NOT ENOUGH
8. • GEN-Z CARES MORE ABOUT CONCLUSIVE EVIDENCE & ACTS:
great talks are not enough to convince them about the good will of
brands. They care about acts. Especially when those acts have an
impact in their daily local life (proximity could be an asset for brands).• THEY ARE FLEXIBLE & ARE PERMANENTLY EVOLVING:
they are very flexible to change & adaptation is what they do to protect
their wellbeing & freedom.
2LESS TALK & MORE ACTION
10. CONNECTED GENERATION
3
• DIGITAL AS A DAILY OPERATIONAL SUPPORT:
digital (in all its forms) is part of their daily life for
social networking, needs, services (orientation,
information…)
11. 3
CONNECTED GENERATION
80% of
Gen-‐Z
are
constantly
connected
to
Internet
MOBILE is
the
most
used
device
among
this
popula9on
13. FOR BRANDS/
1. Do not impose anything but propose (especially services)
2. Focus on what your brand can provide -even on a daily/
weekly basis- (translate words & promises into acts)
3. Use digital channels to connect with GenZ at the right
moment with the right content in their daily life
3 TAKEAWAYS