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GEN Z
takeaways
02.2015
CONNECT// GENERATION Z
www.alexandre-meyer.com
3 takeaways
Connect your brand
with GENERATION Z
FOR BRANDS/
1. Do not impose anything but propose (especially services)
2. Focus on what your brand can provide - even on a daily/
weekly basis - (translate words & promises into acts)
3. Use digital channels to connect with GenZ at the right
moment with the right content in their daily life
3 TAKEAWAYS
THIS IS
WHY
Gen Z /a Generation
in the making
Young (born between 1992 & 2010). They are still learning
and building the personality based on the experiences they live
• BORN IN AN IMPERFECT WORLD; THEY ARE
USED TO DEAL WITH THAT
• THEY DON’T TAKE (SOCIAL) NORMS FOR
GRANTED / THIS IS HOW THEY CONTRIBUTE
TO BUILD THE NORMS OF TOMORROW
1CONVENTIONS & RULES
ARE NOT ENOUGH
• GEN-Z CARES MORE ABOUT CONCLUSIVE EVIDENCE & ACTS:
great talks are not enough to convince them about the good will of
brands. They care about acts. Especially when those acts have an
impact in their daily local life (proximity could be an asset for brands).• THEY ARE FLEXIBLE & ARE PERMANENTLY EVOLVING:
they are very flexible to change & adaptation is what they do to protect
their wellbeing & freedom.
2LESS TALK & MORE ACTION
2
LESS TALK & MORE ACTS
LUCID
SOLIDARY
MATURE
CONNECTED GENERATION
3
• DIGITAL AS A DAILY OPERATIONAL SUPPORT:
digital (in all its forms) is part of their daily life for
social networking, needs, services (orientation,
information…)
3
CONNECTED GENERATION
80% of	
  Gen-­‐Z	
  are	
  constantly	
  connected	
  to	
  Internet
MOBILE is	
  the	
  most	
  used	
  device	
  among	
  this	
  popula9on
TAKEAWAYS
FOR BRANDS/
1. Do not impose anything but propose (especially services)
2. Focus on what your brand can provide -even on a daily/
weekly basis- (translate words & promises into acts)
3. Use digital channels to connect with GenZ at the right
moment with the right content in their daily life
3 TAKEAWAYS
Let’s Talk !
www.alexandre-meyer.com
contact@alexandre-meyer.com
https://www.linkedin.com/in/alexandremeyer

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CONNECT your Brand with GENERATION Z

  • 3. 3 takeaways Connect your brand with GENERATION Z
  • 4. FOR BRANDS/ 1. Do not impose anything but propose (especially services) 2. Focus on what your brand can provide - even on a daily/ weekly basis - (translate words & promises into acts) 3. Use digital channels to connect with GenZ at the right moment with the right content in their daily life 3 TAKEAWAYS
  • 6. Gen Z /a Generation in the making Young (born between 1992 & 2010). They are still learning and building the personality based on the experiences they live
  • 7. • BORN IN AN IMPERFECT WORLD; THEY ARE USED TO DEAL WITH THAT • THEY DON’T TAKE (SOCIAL) NORMS FOR GRANTED / THIS IS HOW THEY CONTRIBUTE TO BUILD THE NORMS OF TOMORROW 1CONVENTIONS & RULES ARE NOT ENOUGH
  • 8. • GEN-Z CARES MORE ABOUT CONCLUSIVE EVIDENCE & ACTS: great talks are not enough to convince them about the good will of brands. They care about acts. Especially when those acts have an impact in their daily local life (proximity could be an asset for brands).• THEY ARE FLEXIBLE & ARE PERMANENTLY EVOLVING: they are very flexible to change & adaptation is what they do to protect their wellbeing & freedom. 2LESS TALK & MORE ACTION
  • 9. 2 LESS TALK & MORE ACTS LUCID SOLIDARY MATURE
  • 10. CONNECTED GENERATION 3 • DIGITAL AS A DAILY OPERATIONAL SUPPORT: digital (in all its forms) is part of their daily life for social networking, needs, services (orientation, information…)
  • 11. 3 CONNECTED GENERATION 80% of  Gen-­‐Z  are  constantly  connected  to  Internet MOBILE is  the  most  used  device  among  this  popula9on
  • 13. FOR BRANDS/ 1. Do not impose anything but propose (especially services) 2. Focus on what your brand can provide -even on a daily/ weekly basis- (translate words & promises into acts) 3. Use digital channels to connect with GenZ at the right moment with the right content in their daily life 3 TAKEAWAYS