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Social Media Innovation
  In Higher Education
        By Ashley Palumbo
  MSPC 3050 Social Media Marketing &
          Communication
Embracing Social Media
   “As social media
    becomes more
integral to students‟
  lives, educational
    institutions are
 finally catching on,
  and catching up.”
   - Matt Silverman

       * Top 100 Social Media
People
Who are you trying to reach?
             • Prospective & Current
               Students
             • Alumni
             • Faculty & Staff
             • Parents & Community
               Members
             Where are they most
             active?
Popular Social Media
100
 90
 80
 70
 60                                                  18-22
                                                     23-31
 50
                                                     32-45
 40
                                                     46-66
 30                                                  67+
 20
 10
  0
      Facebook        Linked-In        Twitter

          * July 2011 study by Forrester Research, Inc.
Objectives
     Why are you using social media?
• Attract Students
• Retain Students
• Enhance Learning
• Promote School
  Pride
• Maintain
  Connections
Strategy
         What‟s your social media
                  policy?
   “Imagine how the
    groundswell will
  change the way you
run your business over
  the next few years.”
  - Charlene Li & Josh
        Bernoff
Technology
Which technologies are most appropriate?
Creating Conversations
“There is no „right way‟
                           • Ask Questions
    to engage the
    groundswell.”          • Offer Incentives
 - Charlene Li & Josh      • Listen &
        Bernoff
                            Respond
                           • Energize
                            Groundswell
Ubiquitous Groundswell
 “We can no more stop its move to our
 handheld devices than we can stop a
             landslide.”
          - Michael Fienan
References
• Bernoff, J. And Li, C. (2008). Groundswell: Winning in a world
   transformed by social technologies. Boston, MA. Forrester
   Research Inc.
• Fienan, M. “Best of the Mobile Higher Ed Web.”
   http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-
   web.html.
• Pidaparthy, U. “How Colleges Use, Misuse Social Media to
  Reach Students.” CNN.com.
  http://www.cnn.com/2011/10/20/tech/social-media/universities-
  social-media/index.html.
• Silverman, M. “How Higher Education Uses Social Media.”
  Mashable .com 4 ways to improve.
  http://mashable.com/2012/02/03/higher-education-social-media/.
• Tsouvalas, D. “Top 100 Social Media Colleges.”

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Social Media Innovation in Higher Education

  • 1. Social Media Innovation In Higher Education By Ashley Palumbo MSPC 3050 Social Media Marketing & Communication
  • 2. Embracing Social Media “As social media becomes more integral to students‟ lives, educational institutions are finally catching on, and catching up.” - Matt Silverman * Top 100 Social Media
  • 3. People Who are you trying to reach? • Prospective & Current Students • Alumni • Faculty & Staff • Parents & Community Members Where are they most active?
  • 4. Popular Social Media 100 90 80 70 60 18-22 23-31 50 32-45 40 46-66 30 67+ 20 10 0 Facebook Linked-In Twitter * July 2011 study by Forrester Research, Inc.
  • 5. Objectives Why are you using social media? • Attract Students • Retain Students • Enhance Learning • Promote School Pride • Maintain Connections
  • 6. Strategy What‟s your social media policy? “Imagine how the groundswell will change the way you run your business over the next few years.” - Charlene Li & Josh Bernoff
  • 8. Creating Conversations “There is no „right way‟ • Ask Questions to engage the groundswell.” • Offer Incentives - Charlene Li & Josh • Listen & Bernoff Respond • Energize Groundswell
  • 9. Ubiquitous Groundswell “We can no more stop its move to our handheld devices than we can stop a landslide.” - Michael Fienan
  • 10. References • Bernoff, J. And Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA. Forrester Research Inc. • Fienan, M. “Best of the Mobile Higher Ed Web.” http://doteduguru.com/id5154-best-of-the-mobile-higher-ed- web.html. • Pidaparthy, U. “How Colleges Use, Misuse Social Media to Reach Students.” CNN.com. http://www.cnn.com/2011/10/20/tech/social-media/universities- social-media/index.html. • Silverman, M. “How Higher Education Uses Social Media.” Mashable .com 4 ways to improve. http://mashable.com/2012/02/03/higher-education-social-media/. • Tsouvalas, D. “Top 100 Social Media Colleges.”