OSSCube previously used multiple social media channels to generate content and drive search engine optimization, but is now shifting their focus to using social media for branding purposes. Their content on social media platforms was likely promotional in nature to generate leads rather than truly engaging users. As they transition to branding, focusing quality content across fewer key channels aligned with their target audience would likely be more productive than spreading efforts across many platforms.

1. OSSCUBE QUESTIONS
Describe OSSCube’s attempt to use social networking to
drive SEO
What sort of content do you think they were generating? Do
you think that content was engaging users?
How many social media channels was OSSCube using? Was
it productive to have that many channels?
As OSSCube shifts from using social media for lead
generation to branding, what advice do you have for them?