provide information about status of uses of social media tools by agricultural research orgnizations in India

1. Social Media in Agricultural
Research
S.K. Soam
Head, Information & Communication Management Division
National Academy of Agricultural Research Management (NAARM)
Hyderabad, Telangana, India
sudhir.soam@icar.gov.in

2. Online collaboration tools research Project at
NAARM- October 2012- March 2015
(screened 200 tools and identified 27 for detailed study)
Google Docs Thinkature Live meeting
Picassa Dropbox Notability
Skype Dimdim Slideshare
Flickr Webex Mendley
Eprint Zoho Qualtrics
Writeboard Scribbler Project2manage
Spicebird Placeware Knimbus/ Endnote/Web of science
Mindquarry Share point Agrobase
Mind Meister Go to meeting Slideshare

3. Respondents profile

4. Regularly used tools

5. Knew but never used

6. Growth study surveys elsewhere
[Tina Mc Corkindale & Marcia DiStaso, 2014]
• USA&UK survey- CEO’s communication
channel to engage with customers/
investors
– 2012- 36%
– 2013- 66%
• YouTube in USA
– 2011- 100 million [435 increase to 2010

7. Facebook-ICAR

8. Twitter-ICAR

9. Flickr- NAARM

10. Slideshare- NAARM

11. Twitter- NAARM

12. Storify- NAARM

13. Scribd- NAARM

14. Blog- NAARM

15. Eprints- NAARM

16. Selectedworks- NAARM

17. Dropbox- NAARM

18. FB- Wide publicity

19. FB- Research- Posted on FB 24 Jul 15

20. FB- Research dissemination- Image update25-
27 July 2015. News in The Hindu on 29 July

21. FB- Research sharing- Wikipedia updated
28 July 2015

22. Care prior to Share: eLearning Village
Transect Module: Measuring Learning
Efficiency
Soam S.K. (2013). E-Learning Module on Village Transect: A participatory rural appraisal
tool for agricultural and rural marketing research. ISBN: 978-81-909983-2-1. Copyright
Registration no. SW-7970/2014

23. eLearning Village Transect Module:
Measuring Questions Difficulty Level

24. Share freely

25. Photo sharing
Windows-XP Dandi March

26. Adaptations sharing
Photo by Steve Mc Curry,
1984, National Geographic
Rock picture at Albany Bulb,
California

27. Share carefully
1.Attribution: Use, re-use, remix, build upon, even commercial
but give credit to Author
2. Attribution-No Derivatives: pass unchanged and in whole
including commercial but with credit to Author
3. Attribution-Non commercial-Share Alike: You need to put your
work under same conditions whatever build upon or remix
4. Attribution-Share Alike: Like 4 but can use commercial also
5. Attribution-Non commercial: Like 1 but non commercial
6. Attribution-Non commercial-No Derivatives: Most restrictive,
like 2 but no commercial.
GATS and Agricultural Higher Education in India by S.K. Soam and Kalpana Sastry
is licensed under a Creative Commons Attribution 4.0 International License. Permissions beyond the scope of this license may be available
at www.naarm.ernet.in.

28. Realized uses of social media
[Tina Mc Corkindale & Marcia DiStaso, 2014]
• Forefront of communication strategies.
Megaphone- one-way communication. Look
beyond ‘Like’ & share voice
• Organizational advocacy- values/ethics
• Fast information transfer- opportunities of
crowdsourcing and data journalism
• Transparency, Authenticity & Influencer-
stakeholder participation
• Make relationship
• Commercial model with revenue from third
party

29. Thanks very much
sudhir.soam@icar.gov.in