A man uses social media to stay connected with his family and keep up with news from his home country while working abroad. When an emergency arises, he tweets to the Minister of External Affairs in India, who is able to help get the man home safely. However, a competing drink company has to shut down after a fake photo of a lizard in their drink goes viral on social media and spreads misinformation, depressing the owner. While social media allows for worldwide connectivity and sharing of information, it also enables the rapid spread of misinformation and cyberbullying.

1. Social Media
Submitted by
Group No.3

2. Storyline (Positive)
A boy is doing a job in aboard and he can do everything for his family by social media
Voice call
Video call
Online payment transaction
Online shopping for his parents and wife
Getting every information and news through social media
And one day country has some social issues and country’s govt declared emergency and
asked him to leave immediately. He tweets to Minister of External Affairs of India to
save him on twitter.
So, Minister of External Affairs of India looked into the matter , and he was landed
safely on his land.
5/21/2018 SOCIAL MEDIA 2

3. Storyline (Negative)
ABC company’s Mosambi drink biggest competitor is XYZ’s brand Mosambi drink, for that
some anti XYZ brand group posted a fake pic on Facebook and Twitter ads featuring a lizard.
And this post is very quickly shared and viral on social media like(Whatsapp, Facebook, Twitter,
Snapchat, Youtube)
For this, Company first got blame and without correct information people are sharing it on
social media, and adding it to people even have created false news for the company and shared it.
The result being the owner has to shut down the company and was himself very depressed.
5/21/2018 SOCIAL MEDIA 3

4. Example
5/21/2018 SOCIAL MEDIA 4
Example like Patanjali Mosambi drink and this pic goes viral in
social media very rapidly.

5. Objective
To make them aware how social media is helpful as a source of communication.
5/21/2018 SOCIAL MEDIA 5

6. Insight of Consumers
Positive
Worldwide Connectivity
Commonality of Interest
Real-Time Information Sharing
Targeted Advertising
Increased News Cycle Speed
Opportunity to widen business contacts
Noble Cause
Awareness
Helps Govt and Agencies Fight Crime
Helps in Building Communities
5/21/2018 SOCIAL MEDIA 6

7. Continued…
Negative
People don't have the correct information and they keep in sharing wrong things
Cyberbullying
Fraud and Scams
Security Issues
Cheating and Relationship Issues
Health Issues
5/21/2018 SOCIAL MEDIA 7

8. Communication Goals
A good servant but a mad master so don’t addict so much.
5/21/2018 SOCIAL MEDIA 8

9. Champaign Outcomes
Brand Awareness
Innovation
Promote Healthy lifestyle
Positive perception of the brand in the minds of the customer
5/21/2018 SOCIAL MEDIA 9