This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
This webinar focuses on all things social media for the responsible business voice. We’ll cover how to effectively break through the noise and clutter of the most popular mode of communication in the 21st century. We’ll guide you through the best ways to tell your story on Facebook, Twitter, and LinkedIn…often in 140 characters or less.
Ryan Rabac, Manager, Digital Marketing, ASBC
Pat Heffernan, President, Marketing Partners, Inc., ASBC Board Member
Kevin Maley, Managing Supervisor, VOX Global
Maggie Kinnealey, Managing Supervisor, VOX Global
April 18, 2017
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Presentation: Getting True Value from Social Media
Presentation by: Doug Kaminski, Vice President - Western Region & Canada, Actiance, Inc.
You’ll find out
- How 8% of American’s SHARE financial services content on social
- FIVE easy actions your team can take today on social to deliver success
- What firms have seen success and HOW they did it
www.bdionline.com
Does your organization have an online presence, but need to learn more about effective use of social media? Is your board struggling with roadblocks around oversight and implementation of community outreach using social media? Join BoardSource for this webinar where we will explore social media myths and learn the foundational concepts in using any social media channel. Participants will hear how to best implement social media activity through board engagement, committee involvement, hiring the best digital communications consultant, and measuring your successes.
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
Welcome to Emerging and Social Media (ADPR4300) at Marquette University.
In this class, we examine and explore the strategic use, impact and implications of social media as it relates to marketing and communications.
This webinar focuses on all things social media for the responsible business voice. We’ll cover how to effectively break through the noise and clutter of the most popular mode of communication in the 21st century. We’ll guide you through the best ways to tell your story on Facebook, Twitter, and LinkedIn…often in 140 characters or less.
Ryan Rabac, Manager, Digital Marketing, ASBC
Pat Heffernan, President, Marketing Partners, Inc., ASBC Board Member
Kevin Maley, Managing Supervisor, VOX Global
Maggie Kinnealey, Managing Supervisor, VOX Global
April 18, 2017
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
The following is a podcast for "From Data to Direction: How to Convert Social Media Data Into Actionable Insights." This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more:
A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.
The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.
In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.
We’ll show you:
-Essential insights about Buyer Personas—and why they matter for social data
-How to get fast, accessible insights using advanced real-time analysis
-How to prioritize social data insights for fastest business impact
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
Presentation: Getting True Value from Social Media
Presentation by: Doug Kaminski, Vice President - Western Region & Canada, Actiance, Inc.
You’ll find out
- How 8% of American’s SHARE financial services content on social
- FIVE easy actions your team can take today on social to deliver success
- What firms have seen success and HOW they did it
www.bdionline.com
Does your organization have an online presence, but need to learn more about effective use of social media? Is your board struggling with roadblocks around oversight and implementation of community outreach using social media? Join BoardSource for this webinar where we will explore social media myths and learn the foundational concepts in using any social media channel. Participants will hear how to best implement social media activity through board engagement, committee involvement, hiring the best digital communications consultant, and measuring your successes.
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
20. Customer Service/Troubleshooting
Hi, I am in south riding, with no signal.
Hi, sorry for the troubles. Just to make sure we are on the same
page, its your internet signal, right?
Haven't checked Internet, it's my TV
internet seems ok. just tv for now.
Have you tried rebooting the set top box? Unplug for about 15
secs then plug it back in. Let me know if that works.
Will try that, thnx
Great! Reach out to us here anytime. We are available 24/7.
Have a great day!!
38. *
Increase customer awareness of XX’s investments in
infrastructure and the value of water and water
service.
Improve customer perception of XX as a company
that cares about its customers, and as a company
customers can trust.
Educate customers about the various watershed and
infrastructure challenges XX addresses through its
community involvement, research and investments.
38
40. *
Bill-paying
customers
Influential
individuals
Community partners
• City A
• City B
• City C
• City D
• City officials
• Chamber leaders
• Politicians
• Media reps
• Geographic influencers
40
• Local environmental
groups
• Local university
personnel
• Local library personnel
• Other Utilities
• Miss Utility
• State DEQ and DH
• EPA Office of Water
43. *
TWITTER
FACEBOOK
106 as of August 15 | 250 as of Dec 31
49 Likes as of August 15 | 250 as of Dec 31
BRAND ATTRIBUTES (measured as % that says Yes/Extremely/Very Satisfied
Goal
YTD
42.6% 46.4%
Satisfaction for price paid
47.2% 44%
Recognition of infrastructure challenges
16.8% 12.8%
Awareness of infrastructure investments
56.8% 57.7%
Awareness that portion of water bill supports investments in aging
infrastructure
43
48. *
Hi-rated content:
operations response,
archives, employee
news
Low-rated content:
advocacy, press
releases,
volunteerism
Genuine, human
voice, not corporate
speak.
Shows customer
appreciation
Live tweet events,
with hashtag
created, so event
and news is findable
Provide hours of
response and
adheres to them
Allow 3rd-party
postings
Quick response times
Engage, Entertain,
Empower and
Educate