Social media for student engagement.

1. Summer Bukeavich & Spyke Krepshaw
May 2015
USING SOCIAL MEDIA TO
INCREASE STUDENT
ENGAGEMENT

2. If you have Twitter on
your phone, use the
hashtag #PCTF16069
and tell us what
social media sites you
regularly use. (We will
pull up this data in a
few minutes once
everyone arrives.)
WHILE YOU’RE WAITING

3. Summer Bukeavich
Instructor, Business
Administration/Manag
ement & Marketing
sbukeavich@pct.edu
x7107
Spyke Krepshaw
Instructor, Information
Technology
skrepshaw@pct.edu
x7529
YOUR PRESENTERS

4. WHAT DO WE MEAN BY “SOCIAL MEDIA”?

5.  Student engagement occurs when “students make a
psychological investment in learning. They try hard to learn
what school offers. They take pride not simply in earning the
formal indicators of success (grades), but in understanding
the material and incorporating or internalizing it in their
lives.”
 Newmann, F. (1992) Student Engagement and Achievement in American
Secondary Schools. Teachers College Press. pp. 2–3.
WHAT DO WE MEAN BY “STUDENT
ENGAGEMENT”?

6. 1. Backchanneling
2. Poll Everywhere
3. What are people
saying about Topic
X?
4. Skype/Google
Hangouts
5. LinkedIn
6. Discussion
board/TweetChat
SOCIAL MEDIA FOR IN-CLASS USE

7. 1. Backchanneling
 A back channel is where
attendees are texting or
tweeting information about
a presentation or event
using SMS, a chat
function or Twitter. The
front channel, for lack of a
better word and as
opposed to a back channel,
is the main presentation
being delivered by the
speaker.
 http://velvetchainsaw.com/2009/08/1
2/10-reasons-why-you-should-use-a-
back-channel-at-your-conference/
SOCIAL MEDIA FOR IN-CLASS USE

9. 2. Poll Everywhere
SOCIAL MEDIA FOR IN-CLASS USE
Ask your audience a question
with the Poll Everywhere app
Audience answers in real time
using mobile phones, Twitter,
or web browsers
See your response live on the
web or in a PowerPoint
presentation
1 2 3

11. 2. Poll Everywhere
SOCIAL MEDIA FOR IN-CLASS USE

12. 3. What are people
saying about Topic X?
SOCIAL MEDIA FOR IN-CLASS USE

13. 4. Using tools like
FaceTime, Skype, and
Google Hangouts to
bring in guest speakers.
SOCIAL MEDIA FOR IN-CLASS USE
Google Hangouts

14. The world’s largest professional social network
1. Encourage learners to develop an online presence through
LinkedIn.
2. Create assignments that utilize LinkedIn as a research tool.
3. Design activities around LinkedIn interviews.
4. Share the networking benefits of LinkedIn with learners.
5. Develop a LinkedIn group to keep learners up-to-date and
connected.
SOCIAL MEDIA FOR IN-CLASS USE
5.

15. 6. Discussion
board/TweetChat
#PCTF16069
SOCIAL MEDIA FOR IN-CLASS USE

16. 1. Gathering and
posting examples
with class hashtag
(#pctmkt325)
2. Instructor-curated
Twitter feed with
relevant articles for
class (#pctmkt330)
3. Pinterest for
showing off
completed work
(that might inspire
others)
4. Discussion board
alternative (using
hashtag on Twitter)
5. Summarizing what
they’ve learned in
140 characters or
less
SOCIAL MEDIA FOR OUT-OF-CLASS USE

17. 1. Gathering and posting
examples with class
hashtag (#pctmkt325)
SOCIAL MEDIA FOR OUT-OF-CLASS USE

18. 2. Instructor-
curated Twitter feed
with relevant
articles for class
(#pctmkt330)
SOCIAL MEDIA FOR OUT-OF-CLASS USE

19. 3. Pinterest for showing off completed work
(that might inspire others) – baking & pastry
arts
SOCIAL MEDIA FOR OUT-OF-CLASS USE

20. 4. Discussion board alternative (using hashtag
on Twitter)
SOCIAL MEDIA FOR OUT-OF-CLASS USE

21. 5. Summarize what
you have learned.
If you have Twitter on
your phone, use the
hashtag #PCTF16069
and tell us what you
have learned in 140
characters or less.
SOCIAL MEDIA FOR OUT-OF-CLASS USE

22. QUESTIONS & COMMENTS?