This document provides a social media report for SCCADVASA from January to December 2014. It summarizes key metrics and trends for SCCADVASA's presence on various social media platforms like Facebook, Twitter, Pinterest, and their website. Some of the key findings include an increase in Facebook likes from 978 to 1,112 and Twitter followers from 490 to 621 from the first to second half of the year. Goals from the 2014 communications plan around increasing online engagement were largely met or exceeded. The report concludes with next steps around continued optimization of SCCADVASA's online presence and resources.

1. 2014 Social Media Report
from Followers to #SCSaysNoMore
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2. Introduction
As of January 2014, 74% of online adults use social networking sites. Two-thirds of
online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or
LinkedIn .1
There were three aims in starting this project. The first aim of this project was to look
at the difference in part time social media engagement and monitoring and full time social
media engagement and monitoring. Social media presence has become a priority for
SCCADVASA, full time dedication has become a necessity. The second aim was to measure
progress against goals outlined in the 2014 Communications Plan as well as 2014 grant
proposals. The third aim was to gather basic data on SCCADVASA’s online presence.
This report presents the findings of the social media engagement, and monitoring
for two separate six-month periods during 2014 to accomplish the first aim of the project.
The collected data allowed to us to see progress against goals for SCCADVASA’s online
presence including website and newsletter. This report also includes ‘Next Steps’ in regards
to SCCADVASA’s social media presence. ‘Next Steps’ are the sum of all the aims of the
project and the report.
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/1
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3. The Report
Facebook
Facebook is a social networking website that makes it easy for you to connect and
share with your family and friends online.
Our Fans:
Our Posts:
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4. Facebook ‘Likes’ Per 6 Weeks
Prior to June 24th
Facebook ‘Likes’ on January 1st- 902
Facebook ‘Likes’ on June 23rd- 978
Total Facebook ‘Likes’ from January 1st to June 23rd- 76
Average ‘Likes’ per post- 26
Average ‘Comments’ per post- 3
Average ‘Share’ per post- 8
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0
22.5
45
67.5
90
6Wks 12Wks 18Wks 24Wks
Prior to June 24th After June 24th

5. Reach-The number of people who were served any activity from your Page including
posts, posts by other people, Page like ads, mentions and checkins.
Highest Reach Post Date- April 17th
Single Post Reach-Highest with single post-2,406
Post Reach-Highest Total- 3,164
After June 24th
Facebook ‘Likes’ on June 24th- 981
Facebook ‘Likes’ on December 12th- 1,112
Total Facebook ‘Likes’ from June 24th to December 12th- 131
Average ‘Likes’ per post- 33
Average ‘Comments per post- 3
Average ‘Share’ per post- 11
Highest Reach Post Date- December 5th
Single Post Reach-Highest with single post- 7,308
Post Reach-Highest Total- 9,912
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6. Twitter
Twitter is a micro-blogging network of real-time posts that are limited to 140
characters or less.
Prior to June 24th
Follower- A follower is another Twitter user who has followed you to receive your Tweets in
their Home stream.
Twitter ‘Followers’ on January 1st- 397
Twitter ‘Followers’ on June 23rd- 490
Total number of ‘Followers’ gained- 93
Impression- the number of times a user saw a tweet on Twitter
Total ‘Impressions’- 0
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7. After June 24th
Twitter Followers on June 24th- 490
Twitter Followers on December 12th- 621
Total number of ‘Followers’ gained- 131
Total ‘Impressions’- 47,662
Total number of Tweets (Jan. 1- Dec. 12)- 492
Average Number of ‘Impressions’ per Tweet (Jan. 1- Dec. 12)— 96.9
Post with Highest ‘Impressions’- 1,332
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8. Pinterest
Pinterest is a web and mobile application company that offers a visual
discovery, collection, sharing, and storage tool. Users create and share
the collections of visual bookmarks (boards).
Number of Followers- 57
Number of Boards- 10
Average Number of Pins per board-13.8
Highest Impressed Pin
Tumblr
Tumblr is a microblogging platform and social networking website that
allows users to post multimedia and other content to a short-form blog.
Number of Followers- 9
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9. SCCADVASA Website
Total Number Visits to Welcome Page in 2014 (as of Dec. 12th)- 28,915
Average Visits to Welcome Page per day- 83
Top Pages Visited:
SCCADVASA Monthly Newsletter
Total Number of Subscribers as of December Newsletter- 310
Total Number of Subscribers as of November 2013 Newsletter- 53
LinkedIn
LinkedIn is a social networking site designed specifically for the business community. The
goal of the site is to allow registered members to establish and document networks of
people they know and trust professionally.
Total Number of connections- 101
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10. Youtube
YouTube is a video-sharing website.
Total Viewers - 6
Total Number of video views- 420
Introducing Instagram!
Instagram is a fun and quirky way to share your life with friends through a series of pictures.
Snap a photo with your mobile phone, then choose a filter to transform the image into a
memory to keep around forever.
Instagram was introduced to SCCADVASA’s social network presence in October 2014. We
currently have 34 followers, with over 35 posts.
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11. #SCSaysNoMore
The primary purpose for #SCSaysNoMore is to connect the community to sources of
information and inspire action. In addition to social media, SCCADVASA has created
a #SCSaysNoMore page on its website
(www.sccadvasa.org) where information
on statistics, resources for survivors,
interventions available to help
perpetrators make positive change, and
a calendar of domestic violence
awareness month events are available.
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12. Goals of the 2014 Communications Plan
- Increase public awareness of the dynamics, prevalence, and local resources available for
sexual assault and domestic violence.
- Decrease victim-blaming and increase perpetrator accountability in media/social media
coverage of domestic violence and sexual assault.
- Increase capacity of allies and community partners in working with victims of domestic
violence and sexual assault
- Increase member program capacity by:
- encouraging collaboration and resource sharing among member programs
- providing technical assistance with social media, media response, and
collaboration among allies and community,
- increasing buy-in among staff (Executive Director and staff) at the program and
state-wide level.
Expected Outcomes from 2014 Communications Plan
- 1,000 fans by the end of the year on Facebook.
- 350+ Twitter followers by end of year.
- Increase email distribution list.
- Active media interactions and strong messages.
Progress Against Goals
- 1,000 fans by the end of the year on Facebook.
- Currently at 1,112 fans
- 350+ Twitter ‘Followers’ by end of year.
- Currently at 621 new ‘Followers’
- Increase email distribution list.
- Increase from 53 subscribers to 310 subscribers
- Active media interactions and strong messages.
- No data available on active media interactions.
2014 Grant Proposals
VAWA-
- Improve media and public outreach through social media, e-newsletter, updated website,
traditional media and other public awareness activities.
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13. - Communicate training calendar to member agencies, other allied professional and the
general public.
Progress against Goals
- Improve media and public outreach through social media, e-newsletter, updated website,
traditional media and other public awareness activities.
- Increased engagement via online presence
- Updated traditional media contacts
- Communicate training calendar to member agencies, other allied professional and the
general public.
- Updated website monthly
Suggested Next Steps
- Update all data and information on the SCCADVASA website.
- Include information on Stalking and Technology safety.
- Updated information on membership benefits
- Updated Media Tab (Press Kits)
- Updated SC specific data.
- Update website blog posts.
- Bi-Weekly Blog postings on website
- Buying ads on both Twitter and Facebook to increase ‘Likes’ and ‘Followers’ before peak
engagement months (SAAM and DVAM).
- Increase monthly newsletter engagement.
- Use of standard staff email tagline.
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