Social Media for Musicians
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This document provides information on using social media for musicians. It discusses various social media platforms like websites, Myspace, Facebook, Twitter, and apps that musicians can use to promote their brand, interact with fans, and push their content to audiences. It highlights three example bands - Avon Junkies, Jackknife Stiletto, and Ghosts of Eden - and how they have used different social media strategies effectively. The document also discusses common music industry mistakes to avoid and additional social media tools to consider.
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Social Media for Musicians
- 1. Social Media for MusiciansSocial Media for Musicians Hosted by Craig Caruso of Caruso AppsHosted by Craig Caruso of Caruso Apps Space provided by Launchpad CreativesSpace provided by Launchpad Creatives
- 2. Who Am I:Who Am I: Web Engineer by Day Owner of CarusoApps Social Media Manager of La Casa Bella Social Media Manager of Ghosts of Eden Account Manager at Crave Local Account Rep at AppBoy
- 3. What Do I Know About SocialWhat Do I Know About Social Media?Media? In-Person interactions with Gary Vaynerchuk Social interactions with Nick Mangold of the NY Jets In person interactions with Wheatus Acquired website job with Bald Vinny Spotlighted by Staten Island Advance
- 4. What Do I Know About theWhat Do I Know About the Music Industry?Music Industry? ABSOLUTELY NOTHING
- 5. Why Social Media?Why Social Media? You are taking your band brand to a new level You are creating an online presence for brand 24/7/365 interaction with fans It’s you and not a PR person representing you Push content to your audience You are taking your band brand to a new level You are creating an online presence for brand 24/7/365 interaction with fans It’s you and not a PR person representing you Push content to your audience
- 6. WebsiteWebsite Get your domain (GoDaddy.com) Host your site (SurpassHosting.com) Build your site (Wordpress) Your own email account @xyz.com
- 7. MyspaceMyspace Artists can sell MP3s directly off their Myspace page using widgets Musicians can create more fluid, easy-to-read pages getting out the information they want-such as upcoming tour dates-than on other sites. Downside: Myspace is for sale
- 8. FacebookFacebook Create a fan page Allow band members to be admins Create a following Create a street team Allow fans to be admins
- 9. TwitterTwitter Twitter is a listening tool Create a hash-tag (#) to get buzz going Use search @ DJ’s with information
- 10. iPhone AppsiPhone Apps Create your own App Soundtracking Stay away from Mobile Roadie ReverbNation
- 12. Band SpotlightBand Spotlight Avon Junkies Jackknife Stiletto Ghosts of Eden
- 13. Avon Junkies • Seven-piece ska band from Staten Island • Uses Twitter hash-tagging #SlightyRandomTwitterTuesday to engage followers • Established a personal friendship with fans in Florida
- 14. Jackknife Stiletto • Three-piece female rock band from Long Island • Uses iPhone App to promote local shows and events • 100 Downloads in 2 months
- 15. Ghosts of Eden • Four-piece rock band from New York City • Used Kickstarter to promote 2nd album • Contacted publicist to promote show at Highline Ballroom
- 16. Music Mistakes • @gmail.com E-mail address • Redirecting of band websites to Myspace, Facebook, ReverbNation • “Add As Friend” on Facebook:
- 17. Something Extra • Tumblr • Video Blogging • Mailing/Booking Lists
- 18. Is Social Media a fad?
- 19. Is Social Media a fad?
- 20. Social Media Quotes • If you’re serious about building your personal brand, there will be no time for Wii • Legacy is greater than currency • Real business isn’t done in board meetings; it’s done over buffalo wings at the bar