The document discusses the potential integration of social media data and tools into electronic health records (EHRs). It notes that while social media use is widespread, best practices for incorporating it into clinical settings have not been established. Some opportunities mentioned include doctors learning more about how patients feel and adhere to treatment from social media exchanges. Key considerations outlined are that social media data should supplement - not replace - information from visits, clear use policies and content management are needed, and circumstances for social media use need to be defined.