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Saving the lives of pregnant women and
newborns using ICTs and mobile technologies
died in 2010
PROBLEM:
Unacceptably High Maternal & Child Mortality
[source: WHO Maternal and Child Mortality Fact Sheets]
...
PROBLEM:
Unacceptably High Maternal Mortality
PROBLEM:
Unacceptably High Maternal Mortality
99% Occur in developing countries
> 50% In Sub-Saharan Africa
PROBLEM:
Unacceptably High Maternal Mortality
Most of these deaths
could have been
prevented
Global project to save the lives of pregnant
women, new mothers and their babies through the
systematic use of information...
ZERO MOTHERS DIE
A Multistakeholder Public-Private Partnership
Leveraging Mobiles & ICTs
[source: 2012 Information
and Communications for
Development]
[source: ITU World
Telecommunicati...
PROJECT OBJECTIVES
Reduce maternal and child mortality using
mobile technology to deliver the right MNCH
information to th...
Zero Mothers Die
tackles the MDGs
MOBILE HEALTH for MATERNAL HEALTH
Mobile health initiatives cover a wide range of
activities, including:
Mobile health ini...
PROJECT COMPONENTS
Mum’s Phone
MumHealth &
Created by BabyCenter and vetted by WHO.
Used by 266 organizations in 61 countries.
Messages are stage-based a...
Target Beneficiaries
Pregnant Women &
New Mothers 100,000
Local Healthcare
Workers
•  Midwives
•  Community Nurses
•  Loca...
GUIDING PRINCIPLES
Sustainability Scalability
Engaging local Ministries, agencies and stakeholders
in the project processe...
The initial implementation phase will take
place in Greater Accra in partnership with the
Ministry of Health of Ghana, Off...
Partnership Opportunities
Mobile Phones for
Vulnerable
Pregnant Women
Mobile Devices &
Health Apps for
Community
Health Wo...
For more information & partnership opportunities contact:
Jeannine Lemaire
Zero Mothers Die Project Coordinator
Jeannine.L...
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Zero Mothers Die - Official Presentation

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Zero Mothers Die is a global partnership initiative saving the lives of pregnant women and their newborns through the systematic use of ICTs and mobile technologies to improve maternal, newborn and child health.

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Zero Mothers Die - Official Presentation

  1. 1. Saving the lives of pregnant women and newborns using ICTs and mobile technologies
  2. 2. died in 2010 PROBLEM: Unacceptably High Maternal & Child Mortality [source: WHO Maternal and Child Mortality Fact Sheets] die each day 287,000 800 under the age of 5 died in 20126.6 million
  3. 3. PROBLEM: Unacceptably High Maternal Mortality
  4. 4. PROBLEM: Unacceptably High Maternal Mortality 99% Occur in developing countries > 50% In Sub-Saharan Africa
  5. 5. PROBLEM: Unacceptably High Maternal Mortality Most of these deaths could have been prevented
  6. 6. Global project to save the lives of pregnant women, new mothers and their babies through the systematic use of information and communication technologies (ICTs) and mobile health. SOLUTION:
  7. 7. ZERO MOTHERS DIE A Multistakeholder Public-Private Partnership
  8. 8. Leveraging Mobiles & ICTs [source: 2012 Information and Communications for Development] [source: ITU World Telecommunication / ICT Indicators Database] 6.8 billion mobile subscriptions worldwide Significant growth of mobile subscriptions in the developing world.
  9. 9. PROJECT OBJECTIVES Reduce maternal and child mortality using mobile technology to deliver the right MNCH information to the right woman at the right time Accelerate mobile phone ownership and use by vulnerable pregnant women Education and capacity-building of local health workers using mobile devices preloaded with digital health tools 1 2 3
  10. 10. Zero Mothers Die tackles the MDGs
  11. 11. MOBILE HEALTH for MATERNAL HEALTH Mobile health initiatives cover a wide range of activities, including: Mobile health initiatives targeting MDGs 4 and 5 are reaching over 140 million women: •  data collection •  disease surveillance •  health promotion •  diagnostic support •  disaster response •  remote patient monitoring
  12. 12. PROJECT COMPONENTS
  13. 13. Mum’s Phone
  14. 14. MumHealth & Created by BabyCenter and vetted by WHO. Used by 266 organizations in 61 countries. Messages are stage-based and built around key health behaviors and interventions Topics: antenatal care, nutrition, vaccination, PMTCT, infant feeding, oral rehydration, and post-partum family planning. Locally developed content + MAMA evidence-based messages, tailored and localized by UniversalDoctor
  15. 15. Target Beneficiaries Pregnant Women & New Mothers 100,000 Local Healthcare Workers •  Midwives •  Community Nurses •  Local & Frontline Health Workers
  16. 16. GUIDING PRINCIPLES Sustainability Scalability Engaging local Ministries, agencies and stakeholders in the project processes. Seeking alignment with the Ministry of Health’s national health priorities. Ensuring integration with local health information management systems. Establishing an inclusive business model to ensure long-term sustainability.
  17. 17. The initial implementation phase will take place in Greater Accra in partnership with the Ministry of Health of Ghana, Office of the First Lady, UNAIDS Ghana country office & other key local partners. GHANA: 2014: First Implementation Phase
  18. 18. Partnership Opportunities Mobile Phones for Vulnerable Pregnant Women Mobile Devices & Health Apps for Community Health Workers Content for Pregnant Women & Capacity-Building of Community Health Workers Airtime & SMS for Delivering Healthcare Information to Pregnant Women and more…
  19. 19. For more information & partnership opportunities contact: Jeannine Lemaire Zero Mothers Die Project Coordinator Jeannine.Lemaire@zeromothersdie.org www.zeromothersdie.org @ZeroMothersDie

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