Social Media and Radiology

1. BABSON COLLEGE — ALL RIGHTS RESERVED
Social Media &
Radiology
Matt Hawkins, MD
Assistant Professor – Emory University
Dept of Radiology and Imaging Sciences

2. BABSON COLLEGE — ALL RIGHTS RESERVED

3. BABSON COLLEGE — ALL RIGHTS RESERVED
PATIENTS WILL GOOGLE YOU

4. BABSON COLLEGE — ALL RIGHTS RESERVED
PATIENTS WILL GOOGLE YOU

5. BABSON COLLEGE — ALL RIGHTS RESERVED
CURATING CONTENT

6. BABSON COLLEGE — ALL RIGHTS RESERVED
CURATING CONTENT
85%
of US adults use the
internet

7. BABSON COLLEGE — ALL RIGHTS RESERVED
CURATING CONTENT
72%
of US adults use the
internet for health
information

8. BABSON COLLEGE — ALL RIGHTS RESERVED
CURATING CONTENT
24%
of US adults post
about their health

9. BABSON COLLEGE — ALL RIGHTS RESERVED
CURATING CONTENT
27%
of US adults post
REVIEWS about
medical experiences

10. BABSON COLLEGE — ALL RIGHTS RESERVED

11. BABSON COLLEGE — ALL RIGHTS RESERVED

12. BABSON COLLEGE — ALL RIGHTS RESERVED
before

13. BABSON COLLEGE — ALL RIGHTS RESERVED

14. BABSON COLLEGE — ALL RIGHTS RESERVED
PATIENTS

15. BABSON COLLEGE — ALL RIGHTS RESERVED
PATIENT ADVOCACY
GROUPS

16. BABSON COLLEGE — ALL RIGHTS RESERVED
HEALTH-POLICY EXPERTS

17. BABSON COLLEGE — ALL RIGHTS RESERVED
A SAMPLE OF HEALTHCARE GROUPS
• #BCSM (breast-cancer social media)
• #LCSM (lung-cancer social media)
• #HCLDR (healthcare leaders)
• #HITsm (health IT social media)
• #MedEd (medical education)
• #BTSM (brain tumor social media)

18. BABSON COLLEGE — ALL RIGHTS RESERVED

19. BABSON COLLEGE — ALL RIGHTS RESERVED
•Be discoverable
•Control your personal brand
•Help your patients
•Build your own information
network

20. BABSON COLLEGE — ALL RIGHTS RESERVED
Matt Hawkins, MD
@MattHawkinsMD
matt.hawkins@emory.edu