This document discusses how social media can be used for competitive intelligence purposes. It defines social media as including more than just blogs, Twitter, Facebook, and MySpace, but any media that is now social. Competitive intelligence involves understanding how your company and brand are perceived externally as well as staying informed on what is happening in your industry. While Google was initially useful, the firehose of information became difficult to manage. The introduction of blogs and RSS helped filter information but then became overwhelming as well. The document suggests using search, RSS feeds, and social media searches within applications and dashlines combined with filtering as an effective way to put all the information sources together for competitive intelligence.

1. Social Media for Competitive Intelligence Brought to you by Kontent Creative Summer School & M2O. and the letters “t” “r” “i” & “s”

2. It isn’t in the finding It’s in the reading. VS

3. What is “social media”? Maybe better, “what is not social media?” More than blogs, more than Twitter or Facebook or MySpace or … News and information have gone social So all media is now “social media”

4. Competitive Intelligence? Is it? The polite term for spying (yes) Understanding how the outside world perceives you, your company, and your brand (yes) Understanding what is going on in your niche (yes) Just having that informational edge that keeps you a step ahead (yes)

5. In the beginning there was Google It was good but… Tedious Companies didn’t know how to deal with the information coming at them

6. And then came blogs & RSS The fire hose could be adjusted, segmented, categorized and managed To a point

7. Then the rest of the world found it and we were toast. Even RSS became too much to manage

8. From the reader to the dashboard VS

9. Or this…

10. Or this

11. Searches RSS into readers Twitter searches Within apps Hootsuite Filter?

12. Yahoo Pipes

13. Putting it all together Search RSS Filters Reading

14. Contact info tris@media2o.com twitter.com/trishussey www.blogm20.com tris@trishussey.com www.trishussey.com