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Personal Branding with Social Media
This document discusses social media and personal branding. It begins with a quiz to test if you are addicted to social media. It then introduces the author and her role coordinating digital engagement. The document discusses why personal branding is important, especially for job searching and networking. It provides tips for putting your best foot forward on social media by being present, positive, and persuasive. Specific social media platforms like Facebook, LinkedIn, and Google+ are examined for both their professional benefits and potential pitfalls. The document concludes by inviting discussion and questions.
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Personal Branding with Social Media
- 1. Social Media and You AllisonMatherly Coordinator of Digital Engagement Texas Tech University
- 2.
- 3. Are You Addictedto Social Media? For each “yes,” give yourself three points. For each “maybe,” give yourself two points. For each “no,” give yourself zero points.
- 4. You read, comment,and promote someone’s blog about nothing. You use hashtags in your email. You Check in on Foursquare, everywhere you go! You follow or have a profile for your pet. You like your own posts.
- 5. You dream in140 characters. It’s the first thing you do in the morning. You update your status while out with real people. You share everything. Klout becomes your social currency.
- 6.
- 7. A Little Introduction Coordinatorof Digital Engagement May 2010 Graduate of College of Media & Communication Master of Arts Student Blog Writer
- 8.
- 9. Why Is ItImportant? Job Search Networking Graduate School
- 10. Putting Your BestFoot Forward Be Present! Be Positive! Be Persuasive!
- 11.
- 12. Social Media Social mediacan help -- or can hurt -- your personal brand.
- 13. Facebook For Good 618 MillionDaily Users Show Personality For Evil Profile Photos
- 14. LinkedIn Professional Social Network 200 millionusers 20 million college students or recent graduates 82% trust information on LinkedIn
- 16.
- 17.
- 18.
- 19. General Life Lessons Networking whilein school Interviewing That first job Dream big
- 20.
- 21. I’m here tohelp! Allison Matherly allison.matherly@ttu.edu @allisonmatherly
Editor's Notes
- #7 If you scored between 0 and 6, you are either a non-addict, or perhaps a power user who has become caught up in a few addict-like tendencies. If you scored between 7 and 19, you are on the verge of a serious problem. If you scored between 20 and 30, you need to enter a program that removes you from your electronic devices for at least a week.
- #9 When most people think of branding, they think of companies, and their corresponding logos. But we can apply this thinking to our careers, and ways to excel them, or in most of y’all’s cases, start them!
- #16 258 connections, how these users connect to others 1st, 2nd, 3rd connections groups