Some key steps and critical information business owners and leaders should know before entering the world of social media marketing and communication.

37. Use SM channels to build Develop, relevant,
‘personal’ relationships engaging content, that is
with the brand and drive integrated, coordinated
Website/SM Hub Key Channels Content
Engaging content
created around key (in
Use SM to Drive traffic to
promote improve SEO
features/content
Channel specific
content created
around each key
topic– a blog, a tweet,
a video, a discussion,
Website Y
Content ‘push’
coordinated and
activity promoted
Repurpose Flow of SM to
appropriate ‘hub’ on site to
material from the keep content
Activity is reactive as
well as proactive – key
individuals must listen,
engage, comment,

38. Step 1: Step 2: Step 3: Step 4:
Create Upload content and Optimisation of Spreading content
promote through channels for search: through others
social media channels:
channels • Keyword tagging
• SEO optimisation • Find influential
• Converting content channels
to maximise use • Comment on blogs
• Tagging of visual with links back to
content content
• Join LinkedIn
Groups and start
Audience Reach discussions around
topics
• Participate in
relevant forums
• Keep conversations
going
• Encourage
influential bloggers
to review/comment