This document provides guidance on using social media to connect a brand. It recommends starting conversations and dialogues by listening to customers, generating word-of-mouth, and being flexible. Several channels for social media are listed like public relations, customer service, and loyalty building. Solid rules for social media include listening, engaging, measuring audience engagement, loyalty, influence, and driving action.

6. How to get your BRAND connected?

7. The New Media : Social Media

9. The Social Network Strategy We come to them, don’t think the other way around Listen to them Start conversation and dialogues. INTERACT! Generate Word of Mouth Be flexible and lovable

10. Channels for Social Media Public Relations Customer Service Loyalty Building Collaboration Networking Thought-leadership and of course .. Customer acquisition

11. Solid Rules! Listen Engage Measure Audience Engagement Loyalty Influence Action