McBru Video Series - Isilon

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McBru Video Series discusses how tech agency McClenahan Bruer helped storage company Isilon craft and share its turnaround story through an influencer relations and social media program which led to Isilon being acquired by EMC for $2.25 billion in November 2010.

Technology

McBru Video Series: How Isilon drove to acquisition via influencer relations and social media

Lucas Welch, PR manager of Isilon (a division of EMC), discusses how tech B2B agency McClenahan Bruer (McBru) helped craft and tell the storage company's turnaround story through an integrated influencer relations and social media program. In November 2010, Isilon was acquired by EMC for $2.25 billion. NEXT PAGE

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