A look at social software in terms of features. How can we use specific features to develop relationships, distribute your message, and allow for peer to peer community building.
Content Marketing Strategy: Steal This ModelDave Marcello
A brief look at the content marketing strategy model I use for myself and clients. A more in depth description of the process is here: http://www.startupgrowthguy.com/content-marketing-strategy-steal-model/.
Facebook has over 300 million active users who log on daily, and allows brands to create public profile pages to interact with users. Pages are for brands and organizations only, while groups can be made by any user about any topic. Pages do not show admin names and have no limits on fans, while groups display admin names and are limited to 5,000 members. Content on pages should aim to provoke action from subscribers and establish a regular posting schedule using a conversational tone.
Social Media Best Practices Facebook And TwitterMarcus Vannini
Facebook has over 300 million active users who log on daily, and allows brands to create public profile pages to interact with users. Pages are for brands and organizations only, while groups can be made by any user about any topic. Pages have no limits on fans and push content to their newsfeeds, while groups are limited to 5,000 members and only display content on their wall. Twitter is used by over 14 million US users for microblogging of 140 characters or less, and brands can use it to point to more substantial content through shortened URLs and by following information leaders.
EdgeRank is Facebook's algorithm that determines what content appears in a user's news feed. It scores content based on three factors: the affinity between the user and content creator, the type of interaction (like, comment, share), and how recently the interaction occurred. Understanding these factors, such as posting engaging content that generates likes and comments, can help marketers improve the visibility of their company pages on Facebook.
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
Working Differently: Building Community With Facebook Fan PagesBob Bertsch
Building community is one of the key activities NDSU Extension Service must practice to communicate effectively online. This session shows you how to use the popular social media tool Facebook to build community around your county extension office, subject matter, project or department.
The document provides recommendations for optimizing the website http://tier4web.com for search engines. It includes an analysis of the current on-page and off-page optimization, as well as proposals to improve areas such as keywords, meta tags, links, social media presence, and content. Specific tactics recommended include optimizing titles, descriptions and images, creating social media pages, posting regular blog content, submitting to directories, and developing backlinks through article posting and social sharing.
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
Content Marketing Strategy: Steal This ModelDave Marcello
A brief look at the content marketing strategy model I use for myself and clients. A more in depth description of the process is here: http://www.startupgrowthguy.com/content-marketing-strategy-steal-model/.
Facebook has over 300 million active users who log on daily, and allows brands to create public profile pages to interact with users. Pages are for brands and organizations only, while groups can be made by any user about any topic. Pages do not show admin names and have no limits on fans, while groups display admin names and are limited to 5,000 members. Content on pages should aim to provoke action from subscribers and establish a regular posting schedule using a conversational tone.
Social Media Best Practices Facebook And TwitterMarcus Vannini
Facebook has over 300 million active users who log on daily, and allows brands to create public profile pages to interact with users. Pages are for brands and organizations only, while groups can be made by any user about any topic. Pages have no limits on fans and push content to their newsfeeds, while groups are limited to 5,000 members and only display content on their wall. Twitter is used by over 14 million US users for microblogging of 140 characters or less, and brands can use it to point to more substantial content through shortened URLs and by following information leaders.
EdgeRank is Facebook's algorithm that determines what content appears in a user's news feed. It scores content based on three factors: the affinity between the user and content creator, the type of interaction (like, comment, share), and how recently the interaction occurred. Understanding these factors, such as posting engaging content that generates likes and comments, can help marketers improve the visibility of their company pages on Facebook.
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
Working Differently: Building Community With Facebook Fan PagesBob Bertsch
Building community is one of the key activities NDSU Extension Service must practice to communicate effectively online. This session shows you how to use the popular social media tool Facebook to build community around your county extension office, subject matter, project or department.
The document provides recommendations for optimizing the website http://tier4web.com for search engines. It includes an analysis of the current on-page and off-page optimization, as well as proposals to improve areas such as keywords, meta tags, links, social media presence, and content. Specific tactics recommended include optimizing titles, descriptions and images, creating social media pages, posting regular blog content, submitting to directories, and developing backlinks through article posting and social sharing.
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
Incorporating Social Into Your Webinars #socinarRandy Ksar
The document discusses how to create social webinars by integrating social media features. It defines a webinar as an online conference that allows limited interaction between presenters and audiences. Webinars can help increase brand awareness and engagement when viewers share information on their social networks before, during and after the event. The document provides tips on how to encourage social sharing, such as using consistent hashtags and sharing links on Twitter, Facebook, LinkedIn and other sites.
How to use various social media sites to build content, votes and links that will boost your search engine rankings and support your SEO (search engine optimization) efforts.
Includes blogs, social networking sites (LinkedIn, Facebook, Plaxo, MySpace), microblogging (Twitter), video & photo-sharing (YouTube, Flickr), social bookmarking (Delicious, StumbleUpon, Digg), content sites (Squidoo, Wikipedia, HubPages, Knol) and social media press releases.
Presented by Stacy Williams of Atlanta search engine marketing firm Prominent Placement.
Facebook timelines-for-pages by dave woodsonDave Woodson
The document provides information about Facebook in 2012 and the new Timeline layout being introduced. Some key points:
- Facebook had 850 million monthly and 480 million daily active users in 2012.
- All pages were switching to the new Timeline layout by March 31, 2012, which included changes like larger custom page widths and cover images.
- The Timeline layout featured elements like a cover image, profile picture, about section, apps display, activity feed, pinned posts, and milestones.
- Pages were encouraged to take advantage of the new design elements and features to effectively engage and interact with their fans.
This document discusses 7 popular WordPress plugins for bloggers. It describes each plugin, including Contact Form 7 for contact forms, Yoast SEO for search engine optimization, WPML Plugin for translations, Mailchimp for email marketing, Social Icons for social media links, Jetpack for site maintenance and security, and Wordfence Security for firewall protection. Each plugin is evaluated based on price, documentation, support and extendibility. In total, the plugins help bloggers boost security, SEO, translations and user communication.
The document provides information about changes to Facebook pages in 2012 with the introduction of Timelines. Key points include:
- Timelines will become mandatory for all pages on March 31, 2012 with no default landing pages.
- New features include cover images, profile pictures, apps display, pinned posts, milestones and more.
- Pages must have profile pictures 180x180 pixels and cover images 851x315 pixels that represent their brand well without calls to action.
- The activity feed is the new wall and admins can edit posts and disable posting for specific fans.
Facebook had over 900 million monthly and 483 million daily active users in 2012. The new Timeline layout introduced larger custom page widths and cover images for all Facebook Pages starting in March 2012. The document also provides an overview of the basics of Facebook Pages and Groups as well as tips for using features like cover images, profile pictures, apps, contests and custom tabs.
This document provides an overview of Facebook Insights, which is an analytics tool for Facebook Page owners. It allows Page owners to monitor key metrics about their audience and how people interact with their Page. The dashboard provides data on metrics like new page likes, daily active users, post views, and post interactions. It also provides more detailed breakdowns of audience demographics and interactions with specific page posts. The goal is to help page owners understand their audience and optimize their page to increase engagement.
1. Facebook introduced timeline profiles for pages in February 2012, which became mandatory for all pages by March 31, 2012. The new format removed default landing pages and increased custom page widths.
2. Key elements of timelines included a large cover image, profile picture, about section, app display, pinned posts, milestones, and activity feed for user engagement. Proper use of these elements was important for representing brands and driving user interaction.
3. Admin controls like the activity log and settings panel provided insight and customization options to manage the page experience within the new timeline format. Pages had to adapt to the changes or risk falling behind competitors on the platform.
The document provides tips for promoting a Facebook fan page, including emphasizing that Facebook has over 500 million active users who spend significant time on the platform. It recommends ways to refer users to a fan page and badge usage, as well as tips for customizing the fan page through features like polls, videos, and integrating other social media like Twitter. It stresses the importance of user engagement and standing out from other pages.
This document summarizes a presentation about lessons learned from website reviews. It was presented on March 16, 2011 and covered 3 parts. Part 1 provided an overview of the website reviews of over 50 organizations and the functional areas reviewed, including usability, content, monetization, and behind the scenes. Part 2 discussed what was learned, such as organizations not promoting their mission/vision and social media presence enough. Part 3 covered future ideas like addressing time hurdles and capitalizing on differentiators. The document encourages questions and provides follow up information.
This document discusses social media marketing strategies. It begins with an introduction and overview of the benefits of social media marketing such as controlling your brand and building traffic. It then provides tips for creating successful profiles on social platforms and engaging with communities. Several specific social media sites are outlined that are recommended for marketers to target, such as Digg, Delicious, Flickr, Reddit, and StumbleUpon. The document concludes with opening the floor for any questions.
Twitter is a popular social media platform, with 15 million users in India comprising 3% of Twitter's global user base. Most Twitter users in India (over 80%) are male. The document provides tips for brands to effectively use Twitter for marketing purposes, including setting up a brand profile, customizing the profile page, engaging with audiences, creating sharable content using images and hashtags, scheduling posts, measuring impact, and responding to users. It emphasizes using images, polls, questions, hashtags, exclusive deals and responding to users to increase engagement.
The document discusses Facebook and how businesses can leverage it. It provides statistics on Facebook's growth and demographics. It then discusses privacy settings, how apps and websites can access user information, and how businesses can set up fan pages and use metrics and insights. It also covers the Open Graph API and types of engaging content like polls and contests. It emphasizes setting clear goals and being willing to adjust strategies for businesses to effectively use Facebook.
Links are connections between webpages that allow readers and search engines to navigate between sites. They can be internal, linking to other pages on the same site, or external, linking to outside pages. Links are found throughout blogs in navigation, content, sharing buttons, sidebars, and more. Creating relevant, contextual links that add value for readers can help search engine optimization and build relationships with other bloggers. Pictures and other media also require descriptive alt text links to be search engine discoverable.
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
The document provides tips for using various social media platforms for business purposes. It discusses using Twitter, Facebook, YouTube, and a service called Face2Face to syndicate content across networks. It recommends writing posts on Face2Face and then using Twitterfeed to share those posts to a Facebook page and Twitter to expand reach. Creating a YouTube channel is also suggested to embed videos on websites and blogs.
Social Media and Web 2.0 Fundamentals WebinarDeltinaU
This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.
Main topics presented by Deltina Hay include:
* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working
Real-world case studies presented by Cynthia Baker from the following industries:
* Retail
* Nonprofit
* Marketing
* Event promotion
Social Media for Real Estate and Insurance ProfessionalsmediaChick
Social media provides benefits for real estate and insurance professionals by encouraging conversations to build trust and cultivate relationships, helping clients find their business and get to know them better, and keeping them informed on industry news, their online reputation, and competition. Professionals should participate on social networks like Facebook, LinkedIn, and Twitter by contributing to conversations, giving more than they take, and avoiding self-promotion. Search engine optimization techniques like blogging, using relevant keywords, linking to other sites, and submitting to directories can help professionals appear higher in organic search results. Monitoring mentions, competitors, trends, and reputation across search engines, social networks, blogs, and other sources provides valuable industry and marketing insights. Metrics from website analytics help
1. The document discusses how being open by providing APIs and data access allows for the creation of innovative applications through communities of developers, such as mashups that combine different data sources.
2. Benefits of being open include enabling affiliate relationships to support e-commerce, increasing brand reach, building community-driven apps, solving unique problems, and facilitating innovative software development.
3. The key takeaway is that being open from a software perspective provides accessible data that motivates developers to build apps, solving their own problems and those of others. Companies that do not practice some openness risk losing market share.
Given that a 13-foot ladder is leaning against a wall and the top is slipping down at 2 feet per second, the question asks how fast the foot of the ladder is moving away from the wall when the top is 5 feet from the ground. Using the Pythagorean theorem and taking the derivative of the relationship between x and y, it is found that when the top is 5 feet up, the foot is moving away from the wall at a rate of 5/6 feet per second.
The document is a student's work showing the steps to find the derivative dy/dt given the equation y=3x+5 and that dx/dt=2. It first takes the derivative of y to get dy/dt=3(dx/dt). It then plugs in the value of 2 for dx/dt to get dy/dt=6. It then repeats the process for a second part where dx/dt is given as -1/3.
A spherical balloon is deflating, with its radius decreasing at a constant rate of 15cm/min. The document calculates that when the balloon's radius is 9cm, the rate at which air must be removed is 4860π cm^3/min in order for the radius to decrease at the given rate. It uses the formula for the volume of a sphere and takes the derivative of volume with respect to time to determine the required rate of air removal.
Incorporating Social Into Your Webinars #socinarRandy Ksar
The document discusses how to create social webinars by integrating social media features. It defines a webinar as an online conference that allows limited interaction between presenters and audiences. Webinars can help increase brand awareness and engagement when viewers share information on their social networks before, during and after the event. The document provides tips on how to encourage social sharing, such as using consistent hashtags and sharing links on Twitter, Facebook, LinkedIn and other sites.
How to use various social media sites to build content, votes and links that will boost your search engine rankings and support your SEO (search engine optimization) efforts.
Includes blogs, social networking sites (LinkedIn, Facebook, Plaxo, MySpace), microblogging (Twitter), video & photo-sharing (YouTube, Flickr), social bookmarking (Delicious, StumbleUpon, Digg), content sites (Squidoo, Wikipedia, HubPages, Knol) and social media press releases.
Presented by Stacy Williams of Atlanta search engine marketing firm Prominent Placement.
Facebook timelines-for-pages by dave woodsonDave Woodson
The document provides information about Facebook in 2012 and the new Timeline layout being introduced. Some key points:
- Facebook had 850 million monthly and 480 million daily active users in 2012.
- All pages were switching to the new Timeline layout by March 31, 2012, which included changes like larger custom page widths and cover images.
- The Timeline layout featured elements like a cover image, profile picture, about section, apps display, activity feed, pinned posts, and milestones.
- Pages were encouraged to take advantage of the new design elements and features to effectively engage and interact with their fans.
This document discusses 7 popular WordPress plugins for bloggers. It describes each plugin, including Contact Form 7 for contact forms, Yoast SEO for search engine optimization, WPML Plugin for translations, Mailchimp for email marketing, Social Icons for social media links, Jetpack for site maintenance and security, and Wordfence Security for firewall protection. Each plugin is evaluated based on price, documentation, support and extendibility. In total, the plugins help bloggers boost security, SEO, translations and user communication.
The document provides information about changes to Facebook pages in 2012 with the introduction of Timelines. Key points include:
- Timelines will become mandatory for all pages on March 31, 2012 with no default landing pages.
- New features include cover images, profile pictures, apps display, pinned posts, milestones and more.
- Pages must have profile pictures 180x180 pixels and cover images 851x315 pixels that represent their brand well without calls to action.
- The activity feed is the new wall and admins can edit posts and disable posting for specific fans.
Facebook had over 900 million monthly and 483 million daily active users in 2012. The new Timeline layout introduced larger custom page widths and cover images for all Facebook Pages starting in March 2012. The document also provides an overview of the basics of Facebook Pages and Groups as well as tips for using features like cover images, profile pictures, apps, contests and custom tabs.
This document provides an overview of Facebook Insights, which is an analytics tool for Facebook Page owners. It allows Page owners to monitor key metrics about their audience and how people interact with their Page. The dashboard provides data on metrics like new page likes, daily active users, post views, and post interactions. It also provides more detailed breakdowns of audience demographics and interactions with specific page posts. The goal is to help page owners understand their audience and optimize their page to increase engagement.
1. Facebook introduced timeline profiles for pages in February 2012, which became mandatory for all pages by March 31, 2012. The new format removed default landing pages and increased custom page widths.
2. Key elements of timelines included a large cover image, profile picture, about section, app display, pinned posts, milestones, and activity feed for user engagement. Proper use of these elements was important for representing brands and driving user interaction.
3. Admin controls like the activity log and settings panel provided insight and customization options to manage the page experience within the new timeline format. Pages had to adapt to the changes or risk falling behind competitors on the platform.
The document provides tips for promoting a Facebook fan page, including emphasizing that Facebook has over 500 million active users who spend significant time on the platform. It recommends ways to refer users to a fan page and badge usage, as well as tips for customizing the fan page through features like polls, videos, and integrating other social media like Twitter. It stresses the importance of user engagement and standing out from other pages.
This document summarizes a presentation about lessons learned from website reviews. It was presented on March 16, 2011 and covered 3 parts. Part 1 provided an overview of the website reviews of over 50 organizations and the functional areas reviewed, including usability, content, monetization, and behind the scenes. Part 2 discussed what was learned, such as organizations not promoting their mission/vision and social media presence enough. Part 3 covered future ideas like addressing time hurdles and capitalizing on differentiators. The document encourages questions and provides follow up information.
This document discusses social media marketing strategies. It begins with an introduction and overview of the benefits of social media marketing such as controlling your brand and building traffic. It then provides tips for creating successful profiles on social platforms and engaging with communities. Several specific social media sites are outlined that are recommended for marketers to target, such as Digg, Delicious, Flickr, Reddit, and StumbleUpon. The document concludes with opening the floor for any questions.
Twitter is a popular social media platform, with 15 million users in India comprising 3% of Twitter's global user base. Most Twitter users in India (over 80%) are male. The document provides tips for brands to effectively use Twitter for marketing purposes, including setting up a brand profile, customizing the profile page, engaging with audiences, creating sharable content using images and hashtags, scheduling posts, measuring impact, and responding to users. It emphasizes using images, polls, questions, hashtags, exclusive deals and responding to users to increase engagement.
The document discusses Facebook and how businesses can leverage it. It provides statistics on Facebook's growth and demographics. It then discusses privacy settings, how apps and websites can access user information, and how businesses can set up fan pages and use metrics and insights. It also covers the Open Graph API and types of engaging content like polls and contests. It emphasizes setting clear goals and being willing to adjust strategies for businesses to effectively use Facebook.
Links are connections between webpages that allow readers and search engines to navigate between sites. They can be internal, linking to other pages on the same site, or external, linking to outside pages. Links are found throughout blogs in navigation, content, sharing buttons, sidebars, and more. Creating relevant, contextual links that add value for readers can help search engine optimization and build relationships with other bloggers. Pictures and other media also require descriptive alt text links to be search engine discoverable.
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
The document provides tips for using various social media platforms for business purposes. It discusses using Twitter, Facebook, YouTube, and a service called Face2Face to syndicate content across networks. It recommends writing posts on Face2Face and then using Twitterfeed to share those posts to a Facebook page and Twitter to expand reach. Creating a YouTube channel is also suggested to embed videos on websites and blogs.
Social Media and Web 2.0 Fundamentals WebinarDeltinaU
This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.
Main topics presented by Deltina Hay include:
* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working
Real-world case studies presented by Cynthia Baker from the following industries:
* Retail
* Nonprofit
* Marketing
* Event promotion
Social Media for Real Estate and Insurance ProfessionalsmediaChick
Social media provides benefits for real estate and insurance professionals by encouraging conversations to build trust and cultivate relationships, helping clients find their business and get to know them better, and keeping them informed on industry news, their online reputation, and competition. Professionals should participate on social networks like Facebook, LinkedIn, and Twitter by contributing to conversations, giving more than they take, and avoiding self-promotion. Search engine optimization techniques like blogging, using relevant keywords, linking to other sites, and submitting to directories can help professionals appear higher in organic search results. Monitoring mentions, competitors, trends, and reputation across search engines, social networks, blogs, and other sources provides valuable industry and marketing insights. Metrics from website analytics help
1. The document discusses how being open by providing APIs and data access allows for the creation of innovative applications through communities of developers, such as mashups that combine different data sources.
2. Benefits of being open include enabling affiliate relationships to support e-commerce, increasing brand reach, building community-driven apps, solving unique problems, and facilitating innovative software development.
3. The key takeaway is that being open from a software perspective provides accessible data that motivates developers to build apps, solving their own problems and those of others. Companies that do not practice some openness risk losing market share.
Given that a 13-foot ladder is leaning against a wall and the top is slipping down at 2 feet per second, the question asks how fast the foot of the ladder is moving away from the wall when the top is 5 feet from the ground. Using the Pythagorean theorem and taking the derivative of the relationship between x and y, it is found that when the top is 5 feet up, the foot is moving away from the wall at a rate of 5/6 feet per second.
The document is a student's work showing the steps to find the derivative dy/dt given the equation y=3x+5 and that dx/dt=2. It first takes the derivative of y to get dy/dt=3(dx/dt). It then plugs in the value of 2 for dx/dt to get dy/dt=6. It then repeats the process for a second part where dx/dt is given as -1/3.
A spherical balloon is deflating, with its radius decreasing at a constant rate of 15cm/min. The document calculates that when the balloon's radius is 9cm, the rate at which air must be removed is 4860π cm^3/min in order for the radius to decrease at the given rate. It uses the formula for the volume of a sphere and takes the derivative of volume with respect to time to determine the required rate of air removal.
The document discusses social networking behavior and how social media has changed online interactions. It provides definitions of social media and how platforms allow for communities to form, opinions to spread widely, and transparency. The rest of the document outlines different social media tool families like social networking, blogs, bookmarks, microblogs, video/image sharing, and widgets. It stresses that companies must understand and embrace these changes or risk losing market share to competitors.
The document discusses how the rate of change of volume (dV/dt) of a cylinder is related to the rate of change of its height (dh/dt) and radius (dr/dt). It uses the product rule to derive an equation relating dV/dt, dh/dt, and dr/dt. It then applies this equation to a specific example where the height is increasing at 1 in/s, the radius is decreasing at 1 in/s, and calculates that the volume is decreasing at -20π cubic inches per second.
This document provides tips for using various social media platforms to promote a business. It discusses setting goals for social media use and offering incentives to drive engagement. Key platforms covered include Facebook, Twitter, Google+, and general best practices like listening to conversations, engaging with customers, and building valuable followings through reciprocity and relevant content. Measurement of social media effectiveness is also emphasized.
General social media tips include promoting content everywhere, setting goals for campaigns, offering incentives to drive desired actions, and measuring results. Facebook is a large social network that can be used to build a brand's reach and engage with followers. Key metrics include Reach, Impressions, and people Talking About a page. Edgerank determines what content users see in their News Feed based on factors like timeliness, affinity, weight, and relevancy. Twitter can be used to follow others, tweet content, and retweet engaging posts to gain exposure. Hashtags and @mentions help content be found and direct messages sent. Google+ allows brands to connect through Hangouts and Circles, and optimizing business and personal profiles
An introduction to the major social media platforms currently used for digital marketing and how to make the best use of them while marketing for yourself or your clients' company. This presentation includes several tips that I found useful when it comes to marketing in social media. Some of the principles can be used in direct marketing as well.
The document provides an overview of a training course on using Facebook and Twitter for business. It discusses setting up business pages and profiles, developing content strategies, and analyzing metrics like reach and engagement. Tips are provided on managing profiles, integrating platforms, and leveraging trends to market a business on social media.
This document provides an overview of developing a social media strategy for business. It recommends beginning by updating your website, improving SEO, and researching competitors. Then establish guidelines, decide on platforms, and enlist resources to help. Train employees and test platforms before evolving your strategy based on results. The goal is to engage followers, respond quickly, and handle negative reviews positively. An upcoming class will cover building an editorial strategy and engaging followers on social profiles.
How can you optimize graphics for social media when they are constantly changing? How can you use Facebook Open Graph and Twitter Cards to help increase sharing and engagement with your content?
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
This document provides guidance on using social media, specifically Facebook and Twitter, to promote a dealership. It includes definitions of key terms for each platform and steps for setting up pages and accounts. The document also offers tips on posting engaging content, interacting with customers, and analyzing social media performance. The high-level purpose is to help dealerships better utilize social media for marketing and customer service.
This set of slides focus on a short 2 hour seminar I give on social media marketing in mid-2012. This seminar can be hands on and offered to businesses to upgrade their marketing skills.
DCTC offers a course that helps marketers upgrade their hands-on social media marketing skills called: social media marketing tools. This course is offered once a year in the classroom and once a year fully online. Contact admissions@dctc.edu for more information. DCTC is member of the Minnesota State Colleges and Universities Systems (MnSCU) and an equal opportunity educator and employer (EOE)
DCTC (Dakota County Technical College) is located in Rosemount, MN with its business extension campus in Apple Valley, Minnesota. Many students come from the Twin Cities and Western Wisconsin to take courses at DCTC. However, with all of the marketing and sales program courses offered online, students also come from around the nation and other countries.
Financial Aid and scholarship may be available to those who qualify.
Hands-On Social Media Workshop -Social Media Know-how for Business OwnersDorien Morin-van Dam
PowerPoint Presentation of the Hands-On Workshop for Business Owners given by More In Media. This presentation includes a social media overview, a planning strategy and execution.
Designing for the Social Web: Integrating Social Media into Web DesignEric T. Tung
How to design graphics for social media pages posts, how to use Facebook Plugins and Twitter Widgets to add social capabilities to your website, and how to use Facebook Open Graph and Twitter Cards to help increase engagement of social posts from your website.
Rep Nexus offers telemarketing services to support independent representatives' sales cycles and long-running campaigns. Services include identifying and qualifying prospects, developing customer loyalty programs, and closing sales. Rep Nexus utilizes highly-trained sales specialists and can handle any phase of the sales process for clients.
Social Media Basics for Business, Facebook, Twitter, LinkedIn, & More by tekO...Mike Eldredg
May 11, 2011 - Mike Eldredge, president of tekOrange an Internet technology company located in Powell, Ohio presented tekOrange's seminar on Social Media for Small Business - Facebook, Twitter, Linked in an more. The seminar's focus was to educate small businesses about social media and its staggering reach across the world. The presentation provided information on main three venues - Facebook, Twitter, and LinkedIn as well as other sites which provide similar features.
Social Media Guide for business-to-business (B2B) companies. Brief 'how-to' with tips on using Facebook, LinkedIn and Twitter for marketing, branding and staying connected with client communities.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
The document provides information about using social media for organizations. It discusses key strategies like using calculated experimentation in social media tools, finding an authentic voice, and being remarkable to engage communities. Specific tips are given for using tools like Facebook, developing an engaging blog, and joining relevant Twitter chats. Resources for social media use and local arts blogs are also listed.
The document discusses enter:new media (ENM), a leading social media agency that helps entertainment, fashion, and retail brands increase their value on social media. ENM offers end-to-end social media capabilities across various areas like strategy, outreach, content, analytics, and media. Founded in 2004 and based in New York City, ENM helps clients across maturity levels from launch to optimization on social media platforms like Facebook, Twitter, and blogs.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
How you can make Mossimo look as trendy as True ReligionShanna Smith
This session will provide insight into why social media should be part of your CVB communication strategy, suggested tools for specific audiences, ways to measure success and overall best practices of new technology. Our case study approach will cover QR codes, social check-in apps, mobile websites and more. Whether you're a large bureau or a small bureau, one (wo)man show or entire department, you'll soon see that social media has leveled the playing field for everyone - especially in the budget department. It's not out of reach and we'll show you why! Veronica Maldonaldo, Denton CVB & Shanna Smith Snyder, Abilene CVB. #TACVB
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!