Social media disasters and what brands can learn from them
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From fake influencers to foul-mouthed chatbots, we review the epic social media fails of 2018 (and beyond) to see how brands can learn from the mistakes of others.
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Social media disasters and what brands can learn from them
- 1. 10 Social Media Disasters and what we can learn from them #socialfails
- 3. Use hashtags to reach out beyond your current audience. But maybe not like Susan Boyle… 3 1
- 4. 4 1 Use hashtags to reach out beyond your current audience. But maybe not like Susan Boyle… Or Dorothy Perkins
- 5. 5 1 Use hashtags to reach out beyond your current audience. But maybe not like Susan Boyle… Or Dorothy Perkins… Or Celeb Boutique
- 6. Make sure your brand has something relevant to contribute to a trending topic 6 2
- 7. Make sure your brand has something relevant to contribute to a trending topic 7 2
- 8. Make sure your brand has something relevant to contribute to a trending topic (At least DiGiorno Pizza apologised individually to every upset customer) 8 2
- 9. Understand your audience - and understand that, in the internet age, your audience is everyone 9 3
- 10. Understand your audience - and understand that, in the internet age, your audience is everyone 10 3
- 11. Create a strong, loyal relationship with your audience through engagement. And try not to abuse them! 11 4
- 12. The content takeaway: Build a diverse team who understand your audience – and always ask their opinion!
- 14. Making something new? People will try to break it. 14 5
- 15. Making something new? People will try to break it. Just ask Microsoft’s AI chatbot, Tay 15 5
- 16. Making something new? People will try to break it. Just ask Microsoft’s AI chatbot, Tay. She took 24 hours to turn into a sex-crazed Nazi slutbot and had to be offlined. 16 5
- 17. 17 6 Hacking technology to sell stuff? People will hack back.
- 18. 18 Hacking technology to sell stuff? People will hack back. Burger King’s innovative TV ad included a ‘Hey Google’ callout. BK advert: “Hey Google, what’s in a Whopper?” 6
- 19. 19 Hacking technology to sell stuff? People will hack back. Burger King’s innovative TV ad included a ‘Hey Google’ callout. Unfortunately, Google pulled the answer from Wikipedia. Google Home: “According to Wikipedia, the Whopper is a burger consisting of a flame grilled patty made with 100% medium- sized child… topped with cyanide” 6
- 20. Giving your users a voice? 20 7
- 21. Giving your users a voice? It will quickly devolve into foul language. 21 7
- 22. Giving your users a voice? It will quickly devolve into foul language. And expose the darkness of the human soul. 22 7
- 23. Giving your users a voice? It will quickly devolve into foul language. And expose the darkness of the human soul. 23 7
- 24. The platform takeaway: If you’re building a customer facing app or tool, plan for the worst
- 26. When making an advert, make sure you have the right to use the content. 26 8
- 27. When making an advert, make sure you have the right to use the content. And never rip images off Google. 27 8
- 28. 28 9 Photo: Adam Rhew / Charlotte magazine / Reuters If you use an in-house content studio, a chunky budget and influencers on speed dial…
- 29. 29 9 If you use an in-house content studio, a chunky budget and influencers on speed dial… Make sure you still have an agency to check your in-house creative for tone-deaf stupidity. USA 2017 Pepsi Ad 2017
- 30. 30 If you use an in-house content studio, a chunky budget and influencers on speed dial… Make sure you still have an agency to check your in-house creative for tone-deaf stupidity. Or hope that your critics are all as cool as Martin Luther King Jr’s daughter, Bernice King. USA, March 2017 Pepsi Ad, Apr 2017 9
- 31. Never underestimate the cynicism of influencers… Who use forest fires as a means of self-promotion 31 10
- 32. Never underestimate the cynicism of influencers 32 10
- 33. Never underestimate the cynicism of influencers Who fake happiness to sell mouthwash 33 10
- 34. The performance takeaway: Think carefully about the content you promote – and find influencers who share your values
- 35. Don’t make a hash of your hashtags. Get in touch with the UK’s leading content marketing agency Tanika Buijsen Social Lead Mediablaze 30 Stamford St London, SE1 9LQ t - +44 20 3176 2632 Hello@mediablazegroup.com X